United Kingdom Household Goods

Sanderson Design Group PLC (SDG)

Sanderson Design Group PLC experienced five insider buying transactions over the past ninety days, totaling approximately 92,114 GBP. Key executives, including the CEO, CFO, and Chairman, participated in these acquisitions. Despite a 5.8% decline in stock price during this period, leadership demonstrated consistent confidence through these net purchases, with no recorded sales activity.
Ticker: SDG Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Sanderson Design Group PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Mike Woodcock Chief Financial Officer Officer
Transaction date
Purchase
Price
200.82
Quantity 89,820
Value £932,562
Lisa Montague Chief Executive Officer Officer
Transaction date
Purchase
Price
237.49
Quantity 11,658
Value £3,944,742
2.3
Dianne Thompson Chairman Director
Transaction date
Purchase
Price
386.39
Quantity 97,824
Value £466,386
2.1
Juliette Stacey Non-executive Director Executive Director
Transaction date
Purchase
Price
0.76
Quantity 13,089
Value £10,000
2.7
John Patrick Lewis Non-executive Director Executive Director
Transaction date
Purchase
Price
0.78
Quantity 12,814
Value £9,995
Mauricio Solodujin Global Commercial Director Executive Director
Transaction date
Purchase
Price
0.75
Quantity 6,633
Value £4,975
Christopher Rogers Non-Executive Director Executive Director
Transaction date
Purchase
Price
1.67
Quantity 35,000
Value £58,590
Simon Montague Chief Executive Officer Officer
Through Lisa Montague, a closely affiliated person
Transaction date
Purchase
Price
176.50
Quantity 11,328
Value £1,999,392
George Goode Group HR Director Executive Director
Through Carla Barnett, a closely affiliated person
Transaction date
Purchase
Price
171.00
Quantity 4,084
Value £698,364
Simon Montague Chief Executive Officer Officer
Through Lisa Montague, a closely affiliated person
Transaction date
Purchase
Price
0.43
Quantity 46,989
Value £19,994
George Goode Group HR Director Executive Director
Through Carla Barnett, a closely affiliated person
Transaction date
Purchase
Price
0.36
Quantity 3,116
Value £1,122
Christopher Rogers Non-Executive Director Executive Director
Transaction date
Purchase
Price
0.37
Quantity 52,500
Value £19,425
2.3
Dianne Thompson Chairman Director
Transaction date
Purchase
Price
0.86
Quantity 15,000
Value £12,900
2.7
Vijay Thakrar Non-Executive Director Executive Director
Transaction date
Purchase
Price
0.84
Quantity 7,500
Value £6,262
Christopher Rogers Non-Executive Director Executive Director
Transaction date
Purchase
Price
1.09
Quantity 22,500
Value £24,525
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-10-14 2026-10-14 B Purchase
Mike Woodcock

Chief Financial Officer

Officer
89,820
200.82
£932,562 		89,820 200.82 £932,562
2026-10-13 2026-10-13 B Purchase
Lisa Montague

Chief Executive Officer

Officer
11,658
237.49
£3,944,742 		11,658 237.49 £3,944,742
2026-10-13 2026-10-13 B Purchase
2.3
Dianne Thompson

Chairman

Director
97,824
386.39
£466,386 		97,824 386.39 £466,386
2026-10-12 2026-10-12 B Purchase
2.1
Juliette Stacey

Non-executive Director

Executive Director
13,089
0.76
£10,000 		13,089 0.76 £10,000
2026-10-12 2026-10-12 B Purchase
2.7
John Patrick Lewis

Non-executive Director

Executive Director
12,814
0.78
£9,995 		12,814 0.78 £9,995
2026-07-28 2026-07-24 B Purchase
Mauricio Solodujin

Global Commercial Director

Executive Director
6,633
0.75
£4,975 		6,633 0.75 £4,975
2021-07-21 2021-07-20 B Purchase Christopher Rogers

Non-Executive Director

Executive Director
35,000
1.67
£58,590 		35,000 1.67 £58,590
2021-06-04 2021-06-04 B Purchase Simon Montague

Chief Executive Officer

Through Lisa Montague, a closely affiliated person Officer
11,328
176.50
£1,999,392 		11,328 176.50 £1,999,392
2021-06-04 2021-06-03 B Purchase George Goode

Group HR Director

Through Carla Barnett, a closely affiliated person Executive Director
4,084
171.00
£698,364 		4,084 171.00 £698,364
2020-07-01 2020-07-01 B Purchase Simon Montague

Chief Executive Officer

Through Lisa Montague, a closely affiliated person Officer
46,989
0.43
£19,994 		46,989 0.43 £19,994
2020-07-03 2020-06-30 B Purchase George Goode

Group HR Director

Through Carla Barnett, a closely affiliated person Executive Director
3,116
0.36
£1,122 		3,116 0.36 £1,122
2020-07-01 2020-06-30 B Purchase Christopher Rogers

Non-Executive Director

Executive Director
52,500
0.37
£19,425 		52,500 0.37 £19,425
2019-07-15 2019-07-15 B Purchase
2.3
Dianne Thompson

Chairman

Director
15,000
0.86
£12,900 		15,000 0.86 £12,900
2018-12-17 2018-12-14 B Purchase
2.7
Vijay Thakrar

Non-Executive Director

Executive Director
7,500
0.84
£6,262 		7,500 0.84 £6,262
2018-07-03 2018-07-02 B Purchase Christopher Rogers

Non-Executive Director

Executive Director
22,500
1.09
£24,525 		22,500 1.09 £24,525
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