Sally Beauty Holdings, Inc. (SBH)

Sally Beauty Holdings Inc. has seen no insider trading activity within the last three months. The most recent transactions occurred on June 8, 2026, involving sales by former executive Marlo Cormier. Prior filings include various divestments and acquisitions by company officers throughout 2025 and late 2024, reflecting historical patterns of equity movement.
Ticker: SBH Exchange: NYS


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Sally Beauty Holdings, Inc.. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Marlo Cormier Officer Officer
Transaction date
Proposed sale
Price
147.74
Quantity 4,653
Value US$1,428,177
3.5
McIntosh Kim GVP, CONTROLLER & CAO Officer
Transaction date
Sale
Price
15.71
Quantity 5,900 -21.7%
Value US$92,698
3.5
Kim McIntosh Officer Officer
Transaction date
Proposed sale
Price
15.75
Quantity 5,900
Value US$92,925
4.0
Sherman Scott C SVP, CLO and CHRO Officer
Transaction date
Sale
Price
16.27
Quantity 15,000 -20.7%
Value US$244,086
4.0
Scott C. Sherman Officer Officer
Transaction date
Proposed sale
Price
16.27
Quantity 15,000
Value US$244,050
2.9
Rangel Max R. Non-Executive Director
Transaction date
Purchase
Price
14.07
Quantity 3,500 +inf%
Value US$49,239
3.0
Perelman Debra Golding Non-Executive Director
Transaction date
Purchase
Price
13.48
Quantity 2,300 +inf%
Value US$31,011
2.2
Paulonis Denise President & CEO Executive Director
Transaction date
Purchase
Price
11.74
Quantity 4,500 +1.2%
Value US$52,830
3.2
FERGUSON DIANA SUE Non-Executive Director
Transaction date
Purchase
Price
12.02
Quantity 2,500 +46.2%
Value US$30,049
Mary Beth Edwards Officer Officer
Transaction date
Proposed sale
Price
9.50
Quantity 26,592
Value US$252,624
3.5
McIntosh Kim GVP, CONTROLLER & CAO Officer
Transaction date
Sale
Price
14.53
Quantity 4,300 -20.5%
Value US$62,479
4.0
Sherman Scott C See Remarks Officer
Transaction date
Sale
Price
14.49
Quantity 13,500 -24.1%
Value US$195,615
4.0
Scott Sherman Officer Officer
Transaction date
Proposed sale
Price
14.50
Quantity 13,500
Value US$195,750
3.5
Kim McIntosh Director Non-Executive Director
Transaction date
Proposed sale
Price
14.53
Quantity 4,300
Value US$62,481
John Henrich Officer Officer
Transaction date
Proposed sale
Price
13.17
Quantity 39,888
Value US$525,389
4.0
Sherman Scott C See Remarks Officer
Transaction date
Sale
Price
12.96
Quantity 2,003 -5.4%
Value US$25,959
4.0
Sherman Scott C See Remarks Officer
Transaction date
Sale
Price
12.95
Quantity 7,997 -17.8%
Value US$103,561
4.0
Scott Sherman Officer Officer
Transaction date
Proposed sale
Price
12.95
Quantity 10,000
Value US$129,505
2.2
Paulonis Denise President & CEO Executive Director
Transaction date
Purchase
Price
11.29
Quantity 4,000 +2.4%
Value US$45,160
3.8
Spinks Mark Gregory See Remarks Officer
Transaction date
Sale
Price
17.18
Quantity 35,456 -48.1%
Value US$609,134
3.2
Goss John Howard JR SVP & President, Sally Beauty Officer
Transaction date
Sale
Price
17.76
Quantity 21,489 -51.6%
Value US$381,645
3.4
Mulder Susan R Non-Executive Director
Transaction date
Sale
Price
21.00
Quantity 2,901 -100.0%
Value US$60,921
3.4
Mulder Susan R Non-Executive Director
Transaction date
Sale
Price
21.00
Quantity 2,500 -46.3%
Value US$52,500
3.4
Mulder Susan R Non-Executive Director
Transaction date
Sale
Price
20.14
Quantity 5,000 -48.1%
Value US$100,700
3.4
Mulder Susan R Non-Executive Director
Transaction date
Sale
Price
21.01
Quantity 5,000 -32.5%
Value US$105,039
3.4
Brickman Christian A. President & CEO Executive Director
Transaction date
Purchase
Price
14.53
Quantity 10,000 +2.2%
Value US$145,250
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
10.73
Quantity 4,000 +3.3%
Value US$42,936
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
11.05
Quantity 3,000 +2.5%
Value US$33,138
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
11.02
Quantity 1,000 +4.4%
Value US$11,025
3.4
Brickman Christian A. President & CEO Executive Director
Transaction date
Purchase
Price
10.94
Quantity 11,350 +2.5%
Value US$124,145
3.4
Brickman Christian A. President & CEO Executive Director
Transaction date
Purchase
Price
12.19
Quantity 10,000 +2.2%
Value US$121,860
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
12.15
Quantity 1,000 +4.7%
Value US$12,145
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
12.09
Quantity 3,000 +2.6%
Value US$36,255
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
11.58
Quantity 500 +2.4%
Value US$5,790
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
11.58
Quantity 2,000 +1.8%
Value US$23,152
1.5
Baer Timothy R Non-Executive Director
Transaction date
Purchase
Price
11.57
Quantity 1,500 +inf%
Value US$17,351
3.4
Brickman Christian A. President & CEO Executive Director
Transaction date
Purchase
Price
11.67
Quantity 10,000 +2.3%
Value US$116,659
3.3
Heasley Linda Non-Executive Director
Transaction date
Purchase
Price
15.82
Quantity 500 +5.4%
Value US$7,908
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
9.69
Quantity 1,000 +5.0%
Value US$9,692
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
9.66
Quantity 3,500 +3.2%
Value US$33,792
3.4
Flur Dorlisa K Non-Executive Director
Transaction date
Purchase
Price
10.18
Quantity 500 +inf%
Value US$5,090
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
10.21
Quantity 3,500 +3.3%
Value US$35,728
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
10.40
Quantity 3,500 +3.4%
Value US$36,404
3.4
Mulder Susan R Non-Executive Director
Transaction date
Sale
Price
10.49
Quantity 4,580 -100.0%
Value US$48,033
2.4
Alt Aaron E SVP, CFO & President-SBS Officer
Transaction date
Purchase
Price
11.87
Quantity 2,000 +1.9%
Value US$23,748
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
12.52
Quantity 500 +2.6%
Value US$6,260
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
12.34
Quantity 2,750 +2.7%
Value US$33,927
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
12.22
Quantity 1,000 +5.4%
Value US$12,224
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
12.28
Quantity 4,000 +4.1%
Value US$49,120
2.6
MCMASTER ROBERT R Chairman of the Board Non-Executive Director
Transaction date
Purchase
Price
12.06
Quantity 4,500 +7.1%
Value US$54,257
3.4
Brickman Christian A. President & CEO Executive Director
Transaction date
Purchase
Price
12.38
Quantity 7,650 +1.8%
Value US$94,676
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
13.32
Quantity 3,000 +3.2%
Value US$39,969
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
13.22
Quantity 500 +2.8%
Value US$6,610
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
13.25
Quantity 4,500 +5.1%
Value US$59,607
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
13.22
Quantity 1,000 +5.9%
Value US$13,223
3.8
Spinks Mark Gregory President-Beauty Systems Group
Transaction date
Sale
Price
18.50
Quantity 25,000 -46.7%
Value US$462,400
Transaction date
Purchase
Price
12.21
Quantity 40,500 +25.8%
Value US$494,554
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
12.26
Quantity 500 +0.6%
Value US$6,130
3.4
Alt Aaron E SVP, CFO & President-SBS Officer
Transaction date
Purchase
Price
12.27
Quantity 1,000 +1.2%
Value US$12,268
EISENBERG MARSHALL E Non-Executive Director
Transaction date
Purchase
Price
11.89
Quantity 10,000 +inf%
Value US$118,868
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
11.97
Quantity 2,500 +2.9%
Value US$29,932
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
11.97
Quantity 500 +3.0%
Value US$5,985
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
13.24
Quantity 1,500 +10.0%
Value US$19,860
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
13.25
Quantity 5,500 +6.8%
Value US$72,897
3.4
Brickman Christian A. President & CEO Executive Director
Transaction date
Purchase
Price
14.93
Quantity 5,000 +1.4%
Value US$74,640
2.6
MCMASTER ROBERT R Chariman of the Board Non-Executive Director
Transaction date
Purchase
Price
14.68
Quantity 5,000 +10.5%
Value US$73,400
2.4
Alt Aaron E SVP, CFO & President-SBS Officer
Transaction date
Purchase
Price
14.93
Quantity 1,500 +1.8%
Value US$22,390
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
16.40
Quantity 1,500 +11.1%
Value US$24,605
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
16.36
Quantity 4,000 +5.2%
Value US$65,459
3.4
Brickman Christian A. President & CEO Executive Director
Transaction date
Purchase
Price
16.40
Quantity 10,000 +2.9%
Value US$163,994
2.4
Alt Aaron E SVP, CFO & President-SBS Officer
Transaction date
Purchase
Price
18.66
Quantity 2,700 +3.1%
Value US$50,382
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
17.65
Quantity 2,000 +17.4%
Value US$35,302
3.5
RABIN EDWARD W Non-Executive Director
Transaction date
Purchase
Price
17.64
Quantity 2,500 +3.4%
Value US$44,108
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-06-09 2026-06-08 S Sale

Former SVP & CFO

Officer
84,769 +17.3%
378.14
US$3,812,106
84,769 +17.3% 378.14 US$3,812,106
2026-06-09 2026-06-08 S Sale

Former SVP & CFO

Officer
86,759 -42.2%
184.45
US$4,042,042
86,759 -42.2% 184.45 US$4,042,042
2026-06-08 2026-06-08 PrS Proposed sale

Officer

Officer
4,653
147.74
US$1,428,177
4,653 147.74 US$1,428,177
2025-12-12 2025-12-11 S Sale

GVP, CONTROLLER & CAO

Officer
5,900 -21.7%
15.71
US$92,698
5,900 -21.7% 15.71 US$92,698
2025-12-11 2025-12-11 PrS Proposed sale

Officer

Officer
5,900
15.75
US$92,925
5,900 15.75 US$92,925
2025-12-03 2025-12-01 S Sale

SVP, CLO and CHRO

Officer
15,000 -20.7%
16.27
US$244,086
15,000 -20.7% 16.27 US$244,086
2025-12-01 2025-12-01 PrS Proposed sale

Officer

Officer
15,000
16.27
US$244,050
15,000 16.27 US$244,050
2025-09-08 2025-09-04 B Purchase Non-Executive Director
3,500 +inf%
14.07
US$49,239
3,500 +inf% 14.07 US$49,239
2025-08-14 2025-08-13 B Purchase Non-Executive Director
2,300 +inf%
13.48
US$31,011
2,300 +inf% 13.48 US$31,011
2025-08-11 2025-08-08 B Purchase

President & CEO

Executive Director
4,500 +1.2%
11.74
US$52,830
4,500 +1.2% 11.74 US$52,830
2025-08-11 2025-08-07 B Purchase Non-Executive Director
2,500 +46.2%
12.02
US$30,049
2,500 +46.2% 12.02 US$30,049
2025-02-13 2025-02-13 PrS Proposed sale

Officer

Officer
26,592
9.50
US$252,624
26,592 9.50 US$252,624
2024-11-26 2024-11-25 S Sale

GVP, CONTROLLER & CAO

Officer
4,300 -20.5%
14.53
US$62,479
4,300 -20.5% 14.53 US$62,479
2024-11-26 2024-11-25 S Sale

See Remarks

Officer
13,500 -24.1%
14.49
US$195,615
13,500 -24.1% 14.49 US$195,615
2024-11-25 2024-11-25 PrS Proposed sale

Officer

Officer
13,500
14.50
US$195,750
13,500 14.50 US$195,750
2024-11-25 2024-11-25 PrS Proposed sale

Director

Non-Executive Director
4,300
14.53
US$62,481
4,300 14.53 US$62,481
2024-02-23 2024-02-23 PrS Proposed sale

Officer

Officer
39,888
13.17
US$525,389
39,888 13.17 US$525,389
2024-02-26 2024-02-22 S Sale

See Remarks

Officer
2,003 -5.4%
12.96
US$25,959
2,003 -5.4% 12.96 US$25,959
2024-02-26 2024-02-22 S Sale

See Remarks

Officer
7,997 -17.8%
12.95
US$103,561
7,997 -17.8% 12.95 US$103,561
2024-02-22 2024-02-22 PrS Proposed sale

Officer

Officer
10,000
12.95
US$129,505
10,000 12.95 US$129,505
2023-12-13 2023-12-12 B Purchase

President & CEO

Executive Director
4,000 +2.4%
11.29
US$45,160
4,000 +2.4% 11.29 US$45,160
2023-02-17 2023-02-16 S Sale

See Remarks

Officer
35,456 -48.1%
17.18
US$609,134
35,456 -48.1% 17.18 US$609,134
2022-03-03 2022-03-02 S Sale

SVP & President, Sally Beauty

Officer
21,489 -51.6%
17.76
US$381,645
21,489 -51.6% 17.76 US$381,645
2021-12-10 2021-12-09 S Sale Non-Executive Director
2,901 -100.0%
21.00
US$60,921
2,901 -100.0% 21.00 US$60,921
2021-12-07 2021-12-07 S Sale Non-Executive Director
2,500 -46.3%
21.00
US$52,500
2,500 -46.3% 21.00 US$52,500
2021-11-30 2021-11-26 S Sale Non-Executive Director
5,000 -48.1%
20.14
US$100,700
5,000 -48.1% 20.14 US$100,700
2021-11-22 2021-11-18 S Sale Non-Executive Director
5,000 -32.5%
21.01
US$105,039
5,000 -32.5% 21.01 US$105,039
2021-02-08 2021-02-08 B Purchase

President & CEO

Executive Director
10,000 +2.2%
14.53
US$145,250
10,000 +2.2% 14.53 US$145,250
2020-11-19 2020-11-18 B Purchase Non-Executive Director
4,000 +3.3%
10.73
US$42,936
4,000 +3.3% 10.73 US$42,936
2020-11-19 2020-11-17 B Purchase Non-Executive Director
3,000 +2.5%
11.05
US$33,138
3,000 +2.5% 11.05 US$33,138
2020-11-19 2020-11-17 B Purchase Non-Executive Director
1,000 +4.4%
11.02
US$11,025
1,000 +4.4% 11.02 US$11,025
2020-11-17 2020-11-17 B Purchase

President & CEO

Executive Director
11,350 +2.5%
10.94
US$124,145
11,350 +2.5% 10.94 US$124,145
2020-08-18 2020-08-18 B Purchase

President & CEO

Executive Director
10,000 +2.2%
12.19
US$121,860
10,000 +2.2% 12.19 US$121,860
2020-08-05 2020-08-04 B Purchase Non-Executive Director
1,000 +4.7%
12.15
US$12,145
1,000 +4.7% 12.15 US$12,145
2020-08-05 2020-08-04 B Purchase Non-Executive Director
3,000 +2.6%
12.09
US$36,255
3,000 +2.6% 12.09 US$36,255
2020-08-05 2020-08-03 B Purchase Non-Executive Director
500 +2.4%
11.58
US$5,790
500 +2.4% 11.58 US$5,790
2020-08-05 2020-08-03 B Purchase Non-Executive Director
2,000 +1.8%
11.58
US$23,152
2,000 +1.8% 11.58 US$23,152
2020-08-04 2020-08-03 B Purchase Non-Executive Director
1,500 +inf%
11.57
US$17,351
1,500 +inf% 11.57 US$17,351
2020-08-03 2020-08-03 B Purchase

President & CEO

Executive Director
10,000 +2.3%
11.67
US$116,659
10,000 +2.3% 11.67 US$116,659
2020-06-08 2020-06-05 B Purchase Non-Executive Director
500 +5.4%
15.82
US$7,908
500 +5.4% 15.82 US$7,908
2020-05-18 2020-05-15 B Purchase Non-Executive Director
1,000 +5.0%
9.69
US$9,692
1,000 +5.0% 9.69 US$9,692
2020-05-18 2020-05-15 B Purchase Non-Executive Director
3,500 +3.2%
9.66
US$33,792
3,500 +3.2% 9.66 US$33,792
2020-05-14 2020-05-12 B Purchase Non-Executive Director
500 +inf%
10.18
US$5,090
500 +inf% 10.18 US$5,090
2020-05-12 2020-05-11 B Purchase Non-Executive Director
3,500 +3.3%
10.21
US$35,728
3,500 +3.3% 10.21 US$35,728
2020-05-12 2020-05-08 B Purchase Non-Executive Director
3,500 +3.4%
10.40
US$36,404
3,500 +3.4% 10.40 US$36,404
2020-05-11 2020-05-08 S Sale Non-Executive Director
4,580 -100.0%
10.49
US$48,033
4,580 -100.0% 10.49 US$48,033
2020-03-09 2020-03-06 B Purchase

SVP, CFO & President-SBS

Officer
2,000 +1.9%
11.87
US$23,748
2,000 +1.9% 11.87 US$23,748
2020-03-09 2020-03-06 B Purchase Non-Executive Director
500 +2.6%
12.52
US$6,260
500 +2.6% 12.52 US$6,260
2020-03-09 2020-03-06 B Purchase Non-Executive Director
2,750 +2.7%
12.34
US$33,927
2,750 +2.7% 12.34 US$33,927
2020-03-06 2020-03-05 B Purchase Non-Executive Director
1,000 +5.4%
12.22
US$12,224
1,000 +5.4% 12.22 US$12,224
2020-03-06 2020-03-05 B Purchase Non-Executive Director
4,000 +4.1%
12.28
US$49,120
4,000 +4.1% 12.28 US$49,120
2020-03-02 2020-03-02 B Purchase

Chairman of the Board

Non-Executive Director
4,500 +7.1%
12.06
US$54,257
4,500 +7.1% 12.06 US$54,257
2020-02-24 2020-02-24 B Purchase

President & CEO

Executive Director
7,650 +1.8%
12.38
US$94,676
7,650 +1.8% 12.38 US$94,676
2020-02-12 2020-02-11 B Purchase Non-Executive Director
3,000 +3.2%
13.32
US$39,969
3,000 +3.2% 13.32 US$39,969
2020-02-12 2020-02-11 B Purchase Non-Executive Director
500 +2.8%
13.22
US$6,610
500 +2.8% 13.22 US$6,610
2020-02-12 2020-02-10 B Purchase Non-Executive Director
4,500 +5.1%
13.25
US$59,607
4,500 +5.1% 13.25 US$59,607
2020-02-12 2020-02-10 B Purchase Non-Executive Director
1,000 +5.9%
13.22
US$13,223
1,000 +5.9% 13.22 US$13,223
2019-11-20 2019-11-19 S Sale

President-Beauty Systems Group

25,000 -46.7%
18.50
US$462,400
25,000 -46.7% 18.50 US$462,400
2019-09-03 2019-08-30 B Purchase
40,500 +25.8%
12.21
US$494,554
40,500 +25.8% 12.21 US$494,554
2019-08-22 2019-08-21 B Purchase RABIN EDWARD W Non-Executive Director
500 +0.6%
12.26
US$6,130
500 +0.6% 12.26 US$6,130
2019-08-21 2019-08-21 B Purchase

SVP, CFO & President-SBS

Officer
1,000 +1.2%
12.27
US$12,268
1,000 +1.2% 12.27 US$12,268
2019-08-21 2019-08-20 B Purchase EISENBERG MARSHALL E Non-Executive Director
10,000 +inf%
11.89
US$118,868
10,000 +inf% 11.89 US$118,868
2019-08-21 2019-08-20 B Purchase Non-Executive Director
2,500 +2.9%
11.97
US$29,932
2,500 +2.9% 11.97 US$29,932
2019-08-21 2019-08-20 B Purchase Non-Executive Director
500 +3.0%
11.97
US$5,985
500 +3.0% 11.97 US$5,985
2019-08-05 2019-08-02 B Purchase RABIN EDWARD W Non-Executive Director
1,500 +10.0%
13.24
US$19,860
1,500 +10.0% 13.24 US$19,860
2019-08-05 2019-08-02 B Purchase Non-Executive Director
5,500 +6.8%
13.25
US$72,897
5,500 +6.8% 13.25 US$72,897
2019-05-31 2019-05-31 B Purchase

President & CEO

Executive Director
5,000 +1.4%
14.93
US$74,640
5,000 +1.4% 14.93 US$74,640
2019-05-31 2019-05-31 B Purchase

Chariman of the Board

Non-Executive Director
5,000 +10.5%
14.68
US$73,400
5,000 +10.5% 14.68 US$73,400
2019-05-31 2019-05-31 B Purchase

SVP, CFO & President-SBS

Officer
1,500 +1.8%
14.93
US$22,390
1,500 +1.8% 14.93 US$22,390
2019-05-06 2019-05-03 B Purchase Non-Executive Director
1,500 +11.1%
16.40
US$24,605
1,500 +11.1% 16.40 US$24,605
2019-05-06 2019-05-03 B Purchase Non-Executive Director
4,000 +5.2%
16.36
US$65,459
4,000 +5.2% 16.36 US$65,459
2019-05-03 2019-05-03 B Purchase

President & CEO

Executive Director
10,000 +2.9%
16.40
US$163,994
10,000 +2.9% 16.40 US$163,994
2019-02-15 2019-02-14 B Purchase

SVP, CFO & President-SBS

Officer
2,700 +3.1%
18.66
US$50,382
2,700 +3.1% 18.66 US$50,382
2019-02-08 2019-02-07 B Purchase Non-Executive Director
2,000 +17.4%
17.65
US$35,302
2,000 +17.4% 17.65 US$35,302
2019-02-08 2019-02-07 B Purchase Non-Executive Director
2,500 +3.4%
17.64
US$44,108
2,500 +3.4% 17.64 US$44,108