United States

Sally Beauty Holdings Inc (SBH)

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Sally Beauty Holdings Inc. experienced net insider selling totaling approximately 1.09 million dollars over the past ninety days. These transactions involved key executives offloading shares amid a 29.7 percent stock price increase. The activity follows a recent earnings report where the company beat expectations by 3.77 percent, reflecting current market sentiment.
Ticker: SBH Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Sally Beauty Holdings Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Sale 8 Jun 2026
Value US$3,812,106.12 | Price 378.14 | Shares 84,769 (+17.3%)
Sale 8 Jun 2026
Value US$4,042,042.21 | Price 184.45 | Shares 86,759 (-42.2%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-09 2026-06-08 S Sale
Platz Marlo Michelle Cormier

Former SVP & CFO

Officer
84,769 +17.3%
378.14
US$3,812,106 		84,769 +17.3% 378.14 US$3,812,106
2026-06-09 2026-06-08 S Sale
Platz Marlo Michelle Cormier

Former SVP & CFO

Officer
86,759 -42.2%
184.45
US$4,042,042 		86,759 -42.2% 184.45 US$4,042,042
2026-06-08 2026-06-08 PrS Proposed sale
Marlo Cormier

Officer

Officer
4,653
147.74
US$1,428,177 		4,653 147.74 US$1,428,177
2025-12-12 2025-12-11 S Sale
3.5
McIntosh Kim

GVP, CONTROLLER & CAO

Officer
5,900 -21.7%
15.71
US$92,698 		5,900 -21.7% 15.71 US$92,698
2025-12-11 2025-12-11 PrS Proposed sale
3.5
Kim McIntosh

Officer

Officer
5,900
15.75
US$92,925 		5,900 15.75 US$92,925
2025-12-03 2025-12-01 S Sale
4.0
Sherman Scott C

SVP, CLO and CHRO

Officer
15,000 -20.7%
16.27
US$244,086 		15,000 -20.7% 16.27 US$244,086
2025-12-01 2025-12-01 PrS Proposed sale
4.0
Scott C. Sherman

Officer

Officer
15,000
16.27
US$244,050 		15,000 16.27 US$244,050
2025-09-08 2025-09-04 B Purchase
2.9
Rangel Max R.
Non-Executive Director
3,500 +inf%
14.07
US$49,239 		3,500 +inf% 14.07 US$49,239
2025-08-14 2025-08-13 B Purchase
3.0
Perelman Debra Golding
Non-Executive Director
2,300 +inf%
13.48
US$31,011 		2,300 +inf% 13.48 US$31,011
2025-08-11 2025-08-08 B Purchase
2.2
Paulonis Denise

President & CEO

Executive Director
4,500 +1.2%
11.74
US$52,830 		4,500 +1.2% 11.74 US$52,830
2025-08-11 2025-08-07 B Purchase
3.2
FERGUSON DIANA SUE
Non-Executive Director
2,500 +46.2%
12.02
US$30,049 		2,500 +46.2% 12.02 US$30,049
2025-02-13 2025-02-13 PrS Proposed sale
Mary Beth Edwards

Officer

Officer
26,592
9.50
US$252,624 		26,592 9.50 US$252,624
2024-11-26 2024-11-25 S Sale
3.5
McIntosh Kim

GVP, CONTROLLER & CAO

Officer
4,300 -20.5%
14.53
US$62,479 		4,300 -20.5% 14.53 US$62,479
2024-11-26 2024-11-25 S Sale
4.0
Sherman Scott C

See Remarks

Officer
13,500 -24.1%
14.49
US$195,615 		13,500 -24.1% 14.49 US$195,615
2024-11-25 2024-11-25 PrS Proposed sale
4.0
Scott Sherman

Officer

Officer
13,500
14.50
US$195,750 		13,500 14.50 US$195,750
2024-11-25 2024-11-25 PrS Proposed sale
3.5
Kim McIntosh

Director

Non-Executive Director
4,300
14.53
US$62,481 		4,300 14.53 US$62,481
2024-02-23 2024-02-23 PrS Proposed sale
John Henrich

Officer

Officer
39,888
13.17
US$525,389 		39,888 13.17 US$525,389
2024-02-26 2024-02-22 S Sale
4.0
Sherman Scott C

See Remarks

Officer
2,003 -5.4%
12.96
US$25,959 		2,003 -5.4% 12.96 US$25,959
2024-02-26 2024-02-22 S Sale
4.0
Sherman Scott C

See Remarks

Officer
7,997 -17.8%
12.95
US$103,561 		7,997 -17.8% 12.95 US$103,561
2024-02-22 2024-02-22 PrS Proposed sale
4.0
Scott Sherman

Officer

Officer
10,000
12.95
US$129,505 		10,000 12.95 US$129,505
2023-12-13 2023-12-12 B Purchase
2.2
Paulonis Denise

President & CEO

Executive Director
4,000 +2.4%
11.29
US$45,160 		4,000 +2.4% 11.29 US$45,160
2023-02-17 2023-02-16 S Sale
3.8
Spinks Mark Gregory

See Remarks

Officer
35,456 -48.1%
17.18
US$609,134 		35,456 -48.1% 17.18 US$609,134
2022-03-03 2022-03-02 S Sale
3.2
Goss John Howard JR

SVP & President, Sally Beauty

Officer
21,489 -51.6%
17.76
US$381,645 		21,489 -51.6% 17.76 US$381,645
2021-12-10 2021-12-09 S Sale
3.4
Mulder Susan R
Non-Executive Director
2,901 -100.0%
21.00
US$60,921 		2,901 -100.0% 21.00 US$60,921
2021-12-07 2021-12-07 S Sale
3.4
Mulder Susan R
Non-Executive Director
2,500 -46.3%
21.00
US$52,500 		2,500 -46.3% 21.00 US$52,500
2021-11-30 2021-11-26 S Sale
3.4
Mulder Susan R
Non-Executive Director
5,000 -48.1%
20.14
US$100,700 		5,000 -48.1% 20.14 US$100,700
2021-11-22 2021-11-18 S Sale
3.4
Mulder Susan R
Non-Executive Director
5,000 -32.5%
21.01
US$105,039 		5,000 -32.5% 21.01 US$105,039
2021-02-08 2021-02-08 B Purchase
3.4
Brickman Christian A.

President & CEO

Executive Director
10,000 +2.2%
14.53
US$145,250 		10,000 +2.2% 14.53 US$145,250
2020-11-19 2020-11-18 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
4,000 +3.3%
10.73
US$42,936 		4,000 +3.3% 10.73 US$42,936
2020-11-19 2020-11-17 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
3,000 +2.5%
11.05
US$33,138 		3,000 +2.5% 11.05 US$33,138
2020-11-19 2020-11-17 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
1,000 +4.4%
11.02
US$11,025 		1,000 +4.4% 11.02 US$11,025
2020-11-17 2020-11-17 B Purchase
3.4
Brickman Christian A.

President & CEO

Executive Director
11,350 +2.5%
10.94
US$124,145 		11,350 +2.5% 10.94 US$124,145
2020-08-18 2020-08-18 B Purchase
3.4
Brickman Christian A.

President & CEO

Executive Director
10,000 +2.2%
12.19
US$121,860 		10,000 +2.2% 12.19 US$121,860
2020-08-05 2020-08-04 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
1,000 +4.7%
12.15
US$12,145 		1,000 +4.7% 12.15 US$12,145
2020-08-05 2020-08-04 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
3,000 +2.6%
12.09
US$36,255 		3,000 +2.6% 12.09 US$36,255
2020-08-05 2020-08-03 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
500 +2.4%
11.58
US$5,790 		500 +2.4% 11.58 US$5,790
2020-08-05 2020-08-03 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
2,000 +1.8%
11.58
US$23,152 		2,000 +1.8% 11.58 US$23,152
2020-08-04 2020-08-03 B Purchase
1.5
Baer Timothy R
Non-Executive Director
1,500 +inf%
11.57
US$17,351 		1,500 +inf% 11.57 US$17,351
2020-08-03 2020-08-03 B Purchase
3.4
Brickman Christian A.

President & CEO

Executive Director
10,000 +2.3%
11.67
US$116,659 		10,000 +2.3% 11.67 US$116,659
2020-06-08 2020-06-05 B Purchase
3.3
Heasley Linda
Non-Executive Director
500 +5.4%
15.82
US$7,908 		500 +5.4% 15.82 US$7,908
2020-05-18 2020-05-15 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
1,000 +5.0%
9.69
US$9,692 		1,000 +5.0% 9.69 US$9,692
2020-05-18 2020-05-15 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
3,500 +3.2%
9.66
US$33,792 		3,500 +3.2% 9.66 US$33,792
2020-05-14 2020-05-12 B Purchase
3.4
Flur Dorlisa K
Non-Executive Director
500 +inf%
10.18
US$5,090 		500 +inf% 10.18 US$5,090
2020-05-12 2020-05-11 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
3,500 +3.3%
10.21
US$35,728 		3,500 +3.3% 10.21 US$35,728
2020-05-12 2020-05-08 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
3,500 +3.4%
10.40
US$36,404 		3,500 +3.4% 10.40 US$36,404
2020-05-11 2020-05-08 S Sale
3.4
Mulder Susan R
Non-Executive Director
4,580 -100.0%
10.49
US$48,033 		4,580 -100.0% 10.49 US$48,033
2020-03-09 2020-03-06 B Purchase
2.1
Alt Aaron E

SVP, CFO & President-SBS

Officer
2,000 +1.9%
11.87
US$23,748 		2,000 +1.9% 11.87 US$23,748
2020-03-09 2020-03-06 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
500 +2.6%
12.52
US$6,260 		500 +2.6% 12.52 US$6,260
2020-03-09 2020-03-06 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
2,750 +2.7%
12.34
US$33,927 		2,750 +2.7% 12.34 US$33,927
2020-03-06 2020-03-05 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
1,000 +5.4%
12.22
US$12,224 		1,000 +5.4% 12.22 US$12,224
2020-03-06 2020-03-05 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
4,000 +4.1%
12.28
US$49,120 		4,000 +4.1% 12.28 US$49,120
2020-03-02 2020-03-02 B Purchase
2.6
MCMASTER ROBERT R

Chairman of the Board

Non-Executive Director
4,500 +7.1%
12.06
US$54,257 		4,500 +7.1% 12.06 US$54,257
2020-02-24 2020-02-24 B Purchase
3.4
Brickman Christian A.

President & CEO

Executive Director
7,650 +1.8%
12.38
US$94,676 		7,650 +1.8% 12.38 US$94,676
2020-02-12 2020-02-11 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
3,000 +3.2%
13.32
US$39,969 		3,000 +3.2% 13.32 US$39,969
2020-02-12 2020-02-11 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
500 +2.8%
13.22
US$6,610 		500 +2.8% 13.22 US$6,610
2020-02-12 2020-02-10 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
4,500 +5.1%
13.25
US$59,607 		4,500 +5.1% 13.25 US$59,607
2020-02-12 2020-02-10 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
1,000 +5.9%
13.22
US$13,223 		1,000 +5.9% 13.22 US$13,223
2019-11-20 2019-11-19 S Sale
3.8
Spinks Mark Gregory

President-Beauty Systems Group
25,000 -46.7%
18.50
US$462,400 		25,000 -46.7% 18.50 US$462,400
2019-09-03 2019-08-30 B Purchase
3.6
MILLER JOHN A
40,500 +25.8%
12.21
US$494,554 		40,500 +25.8% 12.21 US$494,554
2019-08-22 2019-08-21 B Purchase RABIN EDWARD W Non-Executive Director
500 +0.6%
12.26
US$6,130 		500 +0.6% 12.26 US$6,130
2019-08-21 2019-08-21 B Purchase
3.4
Alt Aaron E

SVP, CFO & President-SBS

Officer
1,000 +1.2%
12.27
US$12,268 		1,000 +1.2% 12.27 US$12,268
2019-08-21 2019-08-20 B Purchase EISENBERG MARSHALL E Non-Executive Director
10,000 +inf%
11.89
US$118,868 		10,000 +inf% 11.89 US$118,868
2019-08-21 2019-08-20 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
2,500 +2.9%
11.97
US$29,932 		2,500 +2.9% 11.97 US$29,932
2019-08-21 2019-08-20 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
500 +3.0%
11.97
US$5,985 		500 +3.0% 11.97 US$5,985
2019-08-05 2019-08-02 B Purchase RABIN EDWARD W Non-Executive Director
1,500 +10.0%
13.24
US$19,860 		1,500 +10.0% 13.24 US$19,860
2019-08-05 2019-08-02 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
5,500 +6.8%
13.25
US$72,897 		5,500 +6.8% 13.25 US$72,897
2019-05-31 2019-05-31 B Purchase
3.4
Brickman Christian A.

President & CEO

Executive Director
5,000 +1.4%
14.93
US$74,640 		5,000 +1.4% 14.93 US$74,640
2019-05-31 2019-05-31 B Purchase
2.6
MCMASTER ROBERT R

Chariman of the Board

Non-Executive Director
5,000 +10.5%
14.68
US$73,400 		5,000 +10.5% 14.68 US$73,400
2019-05-31 2019-05-31 B Purchase
2.1
Alt Aaron E

SVP, CFO & President-SBS

Officer
1,500 +1.8%
14.93
US$22,390 		1,500 +1.8% 14.93 US$22,390
2019-05-06 2019-05-03 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
1,500 +11.1%
16.40
US$24,605 		1,500 +11.1% 16.40 US$24,605
2019-05-06 2019-05-03 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
4,000 +5.2%
16.36
US$65,459 		4,000 +5.2% 16.36 US$65,459
2019-05-03 2019-05-03 B Purchase
3.4
Brickman Christian A.

President & CEO

Executive Director
10,000 +2.9%
16.40
US$163,994 		10,000 +2.9% 16.40 US$163,994
2019-02-15 2019-02-14 B Purchase
2.1
Alt Aaron E

SVP, CFO & President-SBS

Officer
2,700 +3.1%
18.66
US$50,382 		2,700 +3.1% 18.66 US$50,382
2019-02-08 2019-02-07 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
2,000 +17.4%
17.65
US$35,302 		2,000 +17.4% 17.65 US$35,302
2019-02-08 2019-02-07 B Purchase
3.5
RABIN EDWARD W
Non-Executive Director
2,500 +3.4%
17.64
US$44,108 		2,500 +3.4% 17.64 US$44,108
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