United States Specialty Retailers

Reformation Inc (REF)

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Reformation Inc. experienced four significant insider sell transactions totaling approximately $61.4 million over the past ninety days. Key participants included Yael Aflalo and Refo SCSp, who offloaded substantial equity stakes. These divestments occurred amidst a 3% stock price decline, following a 15% earnings report beat recorded on September 10, 2026.
Ticker: REF
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
No insider activity signals detected

Insider trades have not triggered unusual activity signals for this company.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Aflalo Yael Non-Executive Director Large shareholder
Transaction date
Sale
Price
360.46
Quantity 98,132 -12.7%
Value US$1,808,175
Refo SCSp Large shareholder
Transaction date
Sale
Price
159.56
Quantity 97,086 +36.5%
Value US$3,430,859
Refo SCSp Large shareholder
Transaction date
Sale
Price
150.43
Quantity 49,343 +47.6%
Value US$3,312,134
Aflalo Yael Non-Executive Director Large shareholder
Transaction date
Sale
Price
13.95
Quantity 1,204,029 -9.3%
Value US$16,796,205
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-09-03 2026-09-01 S Sale
Aflalo Yael
Non-Executive Director Large shareholder
98,132 -12.7%
360.46
US$1,808,175 		98,132 -12.7% 360.46 US$1,808,175
2026-09-03 2026-09-01 S Sale
Refo SCSp
Large shareholder
97,086 +36.5%
159.56
US$3,430,859 		97,086 +36.5% 159.56 US$3,430,859
2026-07-31 2026-07-31 S Sale
Refo SCSp
Large shareholder
49,343 +47.6%
150.43
US$3,312,134 		49,343 +47.6% 150.43 US$3,312,134
2026-07-31 2026-07-29 S Sale
Aflalo Yael
Non-Executive Director Large shareholder
1,204,029 -9.3%
13.95
US$16,796,205 		1,204,029 -9.3% 13.95 US$16,796,205
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