Sweden Diversified Retail

Pierce Group AB (PIERCE)

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Over the past 90 days, Pierce Group AB recorded seven insider transactions, all of which were buy orders totaling approximately 385,057 SEK. These purchases were executed by two board members, including Chairman Henrik Theilbjørn, following the company's recent earnings report. No insider selling activity was reported during this period despite a 7.4% decline in stock price.
Ticker: PIERCE Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Pierce Group AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Buy 12 May 2026
Value SEK2,303,634.66 | Price 338.48 | Shares 37,464
Through EMMADS INVEST AS, a closely affiliated person
Buy 12 May 2026
Value SEK2,327,343.03 | Price 339.44 | Shares 85,500
Through EMMADS INVEST AS, a closely affiliated person
Buy 12 May 2026
Value SEK37,169.29 | Price 9.29 | Shares 4,001
Through EMMADS INVEST AS, a closely affiliated person
Buy 12 May 2026
Value SEK35,802.24 | Price 9.28 | Shares 3,858
Through EMMADS INVEST AS, a closely affiliated person
Buy 12 May 2026
Value SEK18,540.00 | Price 9.27 | Shares 2,000
Through EMMADS INVEST AS, a closely affiliated person
Buy 12 May 2026
Value SEK9,316.35 | Price 9.27 | Shares 1,005
Through EMMADS INVEST AS, a closely affiliated person
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-12 2026-05-12 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
37,464
338.48
SEK2,303,635 		37,464 338.48 SEK2,303,635
2026-05-12 2026-05-12 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
85,500
339.44
SEK2,327,343 		85,500 339.44 SEK2,327,343
2026-05-12 2026-05-12 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
77,630
156.68
SEK3,199,959 		77,630 156.68 SEK3,199,959
2026-05-12 2026-05-12 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
3,858
9.28
SEK35,802 		3,858 9.28 SEK35,802
2026-05-12 2026-05-12 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
2,000
9.27
SEK18,540 		2,000 9.27 SEK18,540
2026-05-12 2026-05-12 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
1,005
9.27
SEK9,316 		1,005 9.27 SEK9,316
2026-05-12 2026-05-01 B Purchase
2.5
Lottie Saks

Member of the Board of Directors

Director
16,000
9.51
SEK152,198 		16,000 9.51 SEK152,198
2026-04-02 2026-03-31 B Purchase
3.2
Göran Dahlin

Chief Executive Officer (CEO)/Managing Directory

Through Amelie Nilsson, a closely affiliated person Officer
43,000
9.20
SEK395,600 		43,000 9.20 SEK395,600
2026-03-28 2026-03-27 B Purchase
2.5
Lottie Saks

Member of the Board of Directors

Director
27,007
8.55
SEK230,910 		27,007 8.55 SEK230,910
2025-11-13 2025-11-13 B Purchase
3.2
Göran Dahlin

Chief Executive Officer (CEO)/Managing Directory

Officer
8,428
11.89
SEK100,209 		8,428 11.89 SEK100,209
2025-09-04 2025-09-04 B Purchase
1.6
Roger Sandberg

Member of the Board of Directors

Director
50,000
12.76
SEK638,150 		50,000 12.76 SEK638,150
2025-08-27 2025-08-26 B Purchase
3.2
Göran Dahlin

Chief Executive Officer (CEO)/Managing Directory

Officer
46,900
12.71
SEK596,099 		46,900 12.71 SEK596,099
2025-08-27 2025-08-25 B Purchase
3.2
Göran Dahlin

Chief Executive Officer (CEO)/Managing Directory

Officer
48,258
13.55
SEK653,896 		48,258 13.55 SEK653,896
2025-08-26 2025-08-25 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
10,000
13.00
SEK130,000 		10,000 13.00 SEK130,000
2025-08-26 2025-08-25 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
55,000
13.00
SEK715,000 		55,000 13.00 SEK715,000
2024-12-06 2024-12-06 B Purchase
3.2
Göran Dahlin

Chief Executive Officer (CEO)/Managing Directory

Officer
54,070
7.59
SEK410,391 		54,070 7.59 SEK410,391
2024-12-06 2024-12-05 B Purchase
3.2
Göran Dahlin

Chief Executive Officer (CEO)/Managing Directory

Officer
12,888
7.54
SEK97,176 		12,888 7.54 SEK97,176
2024-12-06 2024-12-04 B Purchase
3.2
Göran Dahlin

Chief Executive Officer (CEO)/Managing Directory

Officer
63,568
7.74
SEK492,016 		63,568 7.74 SEK492,016
2024-11-21 2024-11-20 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
9,494
8.40
SEK79,750 		9,494 8.40 SEK79,750
2024-11-21 2024-11-20 B Purchase
2.7
Henrik Theilbjørn

Chairman of the Board of Directors

Through EMMADS INVEST AS, a closely affiliated person Director
343
8.32
SEK2,854 		343 8.32 SEK2,854
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