Sweden Specialty Retailers

Kjell Group AB (publ) (KJELL)

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Kjell Group AB experienced significant insider trading activity over the past ninety days, characterized exclusively by purchases. Seven insiders, including the Chairman and CEO, acquired shares totaling over 27 million SEK. These acquisitions occurred despite a recent negative earnings report, reflecting substantial confidence from leadership during a period of stock price volatility.
Ticker: KJELL Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Kjell Group AB (publ). Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.5
Ebba Ljungerud Member of the Board of Directors Director
Transaction date
Purchase
Price
35.84
Quantity 43,635
Value SEK540,218
3.5
Ebba Ljungerud Member of the Board of Directors Director
Transaction date
Purchase
Price
78.89
Quantity 20,186
Value SEK2,136,211
1.5
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
265.92
Quantity 15,424
Value SEK2,221,630
David Zaudy Member of the Board of Directors Director
Through CERVANTES CAPITAL AB, a closely affiliated person
Transaction date
Purchase
Price
14.50
Quantity 172,749
Value SEK2,504,860
1.5
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.96
Quantity 94,000
Value SEK1,312,127
1.5
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.85
Quantity 106,000
Value SEK1,468,100
1.5
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
14.20
Quantity 600,000
Value SEK8,520,000
1.5
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.95
Quantity 112,883
Value SEK1,574,927
1.5
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.96
Quantity 58,347
Value SEK814,356
1.5
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.93
Quantity 120,000
Value SEK1,671,104
David Zaudy Member of the Board of Directors Director
Through CERVANTES CAPITAL AB, a closely affiliated person
Transaction date
Purchase
Price
12.15
Quantity 350,000
Value SEK4,252,500
Andreas Thaler Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
11.15
Quantity 29,000
Value SEK323,278
1.9
Jenny Wimnér Other senior executive Officer
Transaction date
Purchase
Price
11.15
Quantity 24,000
Value SEK267,540
2.7
Sandra Gadd Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
11.15
Quantity 75,000
Value SEK836,063
Fredrick Sjöholm Chief Financial Officer (CFO) Officer
Transaction date
Purchase
Price
11.15
Quantity 60,000
Value SEK668,850
Nordkronen II AS Member of the Board of Directors Director
Transaction date
Purchase
Price
11.00
Quantity 45,000
Value SEK494,802
Nordkronen II AS Chairman of the Board of Directors Director
Transaction date
Purchase
Price
11.00
Quantity 45,000
Value SEK494,802
2.7
Sandra Gadd Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
10.15
Quantity 10,000
Value SEK101,500
David Zaudy Member of the Board of Directors Director
Through CERVANTES CAPITAL AB, a closely affiliated person
Transaction date
Purchase
Price
5.90
Quantity 483,282
Value SEK2,851,364
Fredrick Sjöholm Chief Financial Officer (CFO) Officer
Transaction date
Purchase
Price
5.90
Quantity 8,330
Value SEK49,147
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-09-11 2026-09-10 B Purchase
3.5
Ebba Ljungerud

Member of the Board of Directors

Director
43,635
35.84
SEK540,218 		43,635 35.84 SEK540,218
2026-09-11 2026-09-09 B Purchase
3.5
Ebba Ljungerud

Member of the Board of Directors

Director
20,186
78.89
SEK2,136,211 		20,186 78.89 SEK2,136,211
2026-08-25 2026-08-24 B Purchase
1.5
Göran Westerberg

Chairman of the Board of Directors

Director
15,424
265.92
SEK2,221,630 		15,424 265.92 SEK2,221,630
2026-08-21 2026-08-21 B Purchase
David Zaudy

Member of the Board of Directors

Through CERVANTES CAPITAL AB, a closely affiliated person Director
172,749
14.50
SEK2,504,860 		172,749 14.50 SEK2,504,860
2026-08-19 2026-08-19 B Purchase
1.5
Göran Westerberg

Chairman of the Board of Directors

Director
94,000
13.96
SEK1,312,127 		94,000 13.96 SEK1,312,127
2026-08-19 2026-08-18 B Purchase
1.5
Göran Westerberg

Chairman of the Board of Directors

Director
106,000
13.85
SEK1,468,100 		106,000 13.85 SEK1,468,100
2026-07-07 2026-07-07 B Purchase
1.5
Göran Westerberg

Chairman of the Board of Directors

Director
600,000
14.20
SEK8,520,000 		600,000 14.20 SEK8,520,000
2026-07-02 2026-07-01 B Purchase
1.5
Göran Westerberg

Chairman of the Board of Directors

Director
112,883
13.95
SEK1,574,927 		112,883 13.95 SEK1,574,927
2026-07-02 2026-06-30 B Purchase
1.5
Göran Westerberg

Chairman of the Board of Directors

Director
58,347
13.96
SEK814,356 		58,347 13.96 SEK814,356
2026-07-02 2026-06-29 B Purchase
1.5
Göran Westerberg

Chairman of the Board of Directors

Director
120,000
13.93
SEK1,671,104 		120,000 13.93 SEK1,671,104
2026-06-29 2026-06-29 B Purchase
David Zaudy

Member of the Board of Directors

Through CERVANTES CAPITAL AB, a closely affiliated person Director
350,000
12.15
SEK4,252,500 		350,000 12.15 SEK4,252,500
2026-06-26 2026-06-24 B Purchase
Andreas Thaler

Other member of the company's administrative, management or supervisory body
29,000
11.15
SEK323,278 		29,000 11.15 SEK323,278
2026-06-25 2026-06-24 B Purchase
1.9
Jenny Wimnér

Other senior executive

Officer
24,000
11.15
SEK267,540 		24,000 11.15 SEK267,540
2026-06-25 2026-06-24 B Purchase
2.7
Sandra Gadd

Chief Executive Officer (CEO)/Managing Directory

Officer
75,000
11.15
SEK836,063 		75,000 11.15 SEK836,063
2026-06-25 2026-06-24 B Purchase
Fredrick Sjöholm

Chief Financial Officer (CFO)

Officer
60,000
11.15
SEK668,850 		60,000 11.15 SEK668,850
2026-06-16 2026-06-12 B Purchase
Nordkronen II AS

Member of the Board of Directors

Director
45,000
11.00
SEK494,802 		45,000 11.00 SEK494,802
2026-06-12 2026-06-12 B Purchase
Nordkronen II AS

Chairman of the Board of Directors

Director
45,000
11.00
SEK494,802 		45,000 11.00 SEK494,802
2026-04-25 2026-04-24 B Purchase
2.7
Sandra Gadd

Chief Executive Officer (CEO)/Managing Directory

Officer
10,000
10.15
SEK101,500 		10,000 10.15 SEK101,500
2026-03-17 2026-03-17 B Purchase
David Zaudy

Member of the Board of Directors

Through CERVANTES CAPITAL AB, a closely affiliated person Director
483,282
5.90
SEK2,851,364 		483,282 5.90 SEK2,851,364
2026-03-01 2026-02-27 B Purchase
Fredrick Sjöholm

Chief Financial Officer (CFO)

Officer
8,330
5.90
SEK49,147 		8,330 5.90 SEK49,147
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