Sweden Specialty Retailers

Kjell Group AB (publ) (KJELL)

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Kjell Group AB experienced significant insider trading activity recently, with three board members exclusively purchasing shares. These acquisitions totaled over 14.5 million SEK. This buying trend follows a period where the stock price rose 53.5% despite a negative earnings report. No executive sales occurred during this timeframe, reflecting strong confidence from leadership.
Ticker: KJELL Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Kjell Group AB (publ). Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.4
David Zaudy Member of the Board of Directors Director
Through CERVANTES CAPITAL AB, a closely affiliated person
Transaction date
Purchase
Price
195.75
Quantity 22,162
Value SEK2,061,990
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
138.96
Quantity 43,584
Value SEK4,943,682
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
411.34
Quantity 84,740
Value SEK1,552,956
3.4
David Zaudy Member of the Board of Directors Director
Through CERVANTES CAPITAL AB, a closely affiliated person
Transaction date
Purchase
Price
19.00
Quantity 1,000
Value SEK100,000
3.6
Ebba Ljungerud Member of the Board of Directors Director
Transaction date
Purchase
Price
15.50
Quantity 22,000
Value SEK341,000
3.6
Ebba Ljungerud Member of the Board of Directors Director
Transaction date
Purchase
Price
15.20
Quantity 3,006
Value SEK45,691
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
15.00
Quantity 200,000
Value SEK3,000,000
3.4
David Zaudy Member of the Board of Directors Director
Through CERVANTES CAPITAL AB, a closely affiliated person
Transaction date
Purchase
Price
14.50
Quantity 172,749
Value SEK2,504,860
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.96
Quantity 94,000
Value SEK1,312,127
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.85
Quantity 106,000
Value SEK1,468,100
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
14.20
Quantity 600,000
Value SEK8,520,000
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.95
Quantity 112,883
Value SEK1,574,927
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.96
Quantity 58,347
Value SEK814,356
1.6
Göran Westerberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
13.93
Quantity 120,000
Value SEK1,671,104
3.4
David Zaudy Member of the Board of Directors Director
Through CERVANTES CAPITAL AB, a closely affiliated person
Transaction date
Purchase
Price
12.15
Quantity 350,000
Value SEK4,252,500
3.3
Andreas Thaler Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
11.15
Quantity 29,000
Value SEK323,278
3.4
Jenny Wimnér Other senior executive Officer
Transaction date
Purchase
Price
11.15
Quantity 24,000
Value SEK267,540
2.8
Sandra Gadd Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
11.15
Quantity 75,000
Value SEK836,063
3.3
Fredrick Sjöholm Chief Financial Officer (CFO) Officer
Transaction date
Purchase
Price
11.15
Quantity 60,000
Value SEK668,850
3.3
Nordkronen II AS Member of the Board of Directors Director
Transaction date
Purchase
Price
11.00
Quantity 45,000
Value SEK494,802
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-10-22 2026-10-22 B Purchase
3.4
David Zaudy

Member of the Board of Directors

Through CERVANTES CAPITAL AB, a closely affiliated person Director
22,162
195.75
SEK2,061,990 		22,162 195.75 SEK2,061,990
2026-10-22 2026-10-22 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
43,584
138.96
SEK4,943,682 		43,584 138.96 SEK4,943,682
2026-10-22 2026-10-22 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
84,740
411.34
SEK1,552,956 		84,740 411.34 SEK1,552,956
2026-10-22 2026-10-22 B Purchase
3.4
David Zaudy

Member of the Board of Directors

Through CERVANTES CAPITAL AB, a closely affiliated person Director
1,000
19.00
SEK100,000 		1,000 19.00 SEK100,000
2026-09-11 2026-09-10 B Purchase
3.6
Ebba Ljungerud

Member of the Board of Directors

Director
22,000
15.50
SEK341,000 		22,000 15.50 SEK341,000
2026-09-11 2026-09-09 B Purchase
3.6
Ebba Ljungerud

Member of the Board of Directors

Director
3,006
15.20
SEK45,691 		3,006 15.20 SEK45,691
2026-08-25 2026-08-24 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
200,000
15.00
SEK3,000,000 		200,000 15.00 SEK3,000,000
2026-08-21 2026-08-21 B Purchase
3.4
David Zaudy

Member of the Board of Directors

Through CERVANTES CAPITAL AB, a closely affiliated person Director
172,749
14.50
SEK2,504,860 		172,749 14.50 SEK2,504,860
2026-08-19 2026-08-19 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
94,000
13.96
SEK1,312,127 		94,000 13.96 SEK1,312,127
2026-08-19 2026-08-18 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
106,000
13.85
SEK1,468,100 		106,000 13.85 SEK1,468,100
2026-07-07 2026-07-07 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
600,000
14.20
SEK8,520,000 		600,000 14.20 SEK8,520,000
2026-07-02 2026-07-01 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
112,883
13.95
SEK1,574,927 		112,883 13.95 SEK1,574,927
2026-07-02 2026-06-30 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
58,347
13.96
SEK814,356 		58,347 13.96 SEK814,356
2026-07-02 2026-06-29 B Purchase
1.6
Göran Westerberg

Chairman of the Board of Directors

Director
120,000
13.93
SEK1,671,104 		120,000 13.93 SEK1,671,104
2026-06-29 2026-06-29 B Purchase
3.4
David Zaudy

Member of the Board of Directors

Through CERVANTES CAPITAL AB, a closely affiliated person Director
350,000
12.15
SEK4,252,500 		350,000 12.15 SEK4,252,500
2026-06-26 2026-06-24 B Purchase
3.3
Andreas Thaler

Other member of the company's administrative, management or supervisory body
29,000
11.15
SEK323,278 		29,000 11.15 SEK323,278
2026-06-25 2026-06-24 B Purchase
3.4
Jenny Wimnér

Other senior executive

Officer
24,000
11.15
SEK267,540 		24,000 11.15 SEK267,540
2026-06-25 2026-06-24 B Purchase
2.8
Sandra Gadd

Chief Executive Officer (CEO)/Managing Directory

Officer
75,000
11.15
SEK836,063 		75,000 11.15 SEK836,063
2026-06-25 2026-06-24 B Purchase
3.3
Fredrick Sjöholm

Chief Financial Officer (CFO)

Officer
60,000
11.15
SEK668,850 		60,000 11.15 SEK668,850
2026-06-16 2026-06-12 B Purchase
3.3
Nordkronen II AS

Member of the Board of Directors

Director
45,000
11.00
SEK494,802 		45,000 11.00 SEK494,802
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