United Kingdom Specialty Retailers

Card Factory PLC (CARD)

Card Factory PLC has seen no insider trading activity within the last three months. The most recent transactions occurred in June 2026, involving sales by executive leadership. Prior to this period, various directors and officers engaged in both buying and selling shares, reflecting diverse historical participation levels among company management.
Ticker: CARD Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Card Factory PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.5
Darcy Willson-Rymer Chief Executive Officer Officer
Transaction date
Sale
Price
465.21
Quantity 46,533
Value £3,860,851
1.8
Matthias Seeger Chief Financial Officer Officer
Transaction date
Sale
Price
161.20
Quantity 70,790
Value £2,941,242
2.5
Darcy Willson-Rymer Chief Executive Officer Officer
Transaction date
Sale
Price
433.64
Quantity 55,590
Value £4,897,225
3.4
Pam Powell Senior Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
0.67
Quantity 11,853
Value £7,960
2.5
Darcy Willson-Rymer Chief Executive Officer Officer
Transaction date
Sale
Price
0.66
Quantity 91,998
Value £60,857
0.9
Indira Thambiah Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
0.70
Quantity 7,500
Value £5,243
1.8
Matthias Seeger CFO Officer
Transaction date
Purchase
Price
0.71
Quantity 21,500
Value £15,242
2.5
Darcy Willson-Rymer CEO Officer
Transaction date
Purchase
Price
0.70
Quantity 56,718
Value £39,870
1.7
Robert McWilliam Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
0.72
Quantity 13,852
Value £10,000
3.4
Pam Powell Senior Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
0.97
Quantity 5,109
Value £4,955
2.5
Darcy Willson-Rymer CEO Officer
Transaction date
Purchase
Price
1.00
Quantity 49,529
Value £49,737
1.8
Matthias Seeger CFO Officer
Transaction date
Purchase
Price
0.94
Quantity 21,244
Value £20,000
3.4
Pam Powell Senior Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
1.04
Quantity 4,766
Value £4,938
1.8
Matthias Seeger CFO Officer
Transaction date
Purchase
Price
0.96
Quantity 39,226
Value £37,500
2.5
Darcy Willson-Rymer Chief Executive Officer Officer
Transaction date
Sale
Price
0.90
Quantity 121,319
Value £109,012
2.5
Darcy Willson-Rymer CEO Officer
Transaction date
Purchase
Price
0.97
Quantity 92,371
Value £89,552
2.5
Darcy Willson-Rymer CEO Officer
Transaction date
Purchase
Price
0.90
Quantity 87,565
Value £79,104
2.6
Kristian Lee Chief Financial Officer Officer
Transaction date
Purchase
Price
0.54
Quantity 78,383
Value £42,000
2.6
Kristian Lee Chief Financial Officer Officer
Transaction date
Sale
Price
0.52
Quantity 6,704
Value £3,463
2.6
Kristian Lee Chief Financial Officer Officer
Transaction date
Sale
Price
0.64
Quantity 31,530
Value £20,132
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-15 2026-06-15 S Sale
2.5
Darcy Willson-Rymer

Chief Executive Officer

Officer
46,533
465.21
£3,860,851 		46,533 465.21 £3,860,851
2026-05-26 2026-05-26 S Sale
1.8
Matthias Seeger

Chief Financial Officer

Officer
70,790
161.20
£2,941,242 		70,790 161.20 £2,941,242
2026-05-26 2026-05-26 S Sale
2.5
Darcy Willson-Rymer

Chief Executive Officer

Officer
55,590
433.64
£4,897,225 		55,590 433.64 £4,897,225
2026-05-14 2026-05-14 B Purchase
3.4
Pam Powell

Senior Independent Non-Executive Director

Non-Executive Director
11,853
0.67
£7,960 		11,853 0.67 £7,960
2026-05-12 2026-05-12 S Sale
2.5
Darcy Willson-Rymer

Chief Executive Officer

Officer
91,998
0.66
£60,857 		91,998 0.66 £60,857
2025-12-22 2025-12-22 B Purchase
0.9
Indira Thambiah

Independent Non-Executive Director

Non-Executive Director
7,500
0.70
£5,243 		7,500 0.70 £5,243
2025-12-17 2025-12-16 B Purchase
1.8
Matthias Seeger

CFO

Officer
21,500
0.71
£15,242 		21,500 0.71 £15,242
2025-12-17 2025-12-16 B Purchase
2.5
Darcy Willson-Rymer

CEO

Officer
56,718
0.70
£39,870 		56,718 0.70 £39,870
2025-12-17 2025-12-16 B Purchase
1.7
Robert McWilliam

Independent Non-Executive Director

Non-Executive Director
13,852
0.72
£10,000 		13,852 0.72 £10,000
2024-12-30 2024-12-30 B Purchase
3.4
Pam Powell

Senior Independent Non-Executive Director

Non-Executive Director
5,109
0.97
£4,955 		5,109 0.97 £4,955
2024-12-11 2024-12-11 B Purchase
2.5
Darcy Willson-Rymer

CEO

Officer
49,529
1.00
£49,737 		49,529 1.00 £49,737
2024-12-05 2024-12-05 B Purchase
1.8
Matthias Seeger

CFO

Officer
21,244
0.94
£20,000 		21,244 0.94 £20,000
2024-10-03 2024-10-01 B Purchase
3.4
Pam Powell

Senior Independent Non-Executive Director

Non-Executive Director
4,766
1.04
£4,938 		4,766 1.04 £4,938
2024-06-25 2024-06-24 B Purchase
1.8
Matthias Seeger

CFO

Officer
39,226
0.96
£37,500 		39,226 0.96 £37,500
2024-06-17 2024-06-14 S Sale
2.5
Darcy Willson-Rymer

Chief Executive Officer

Officer
121,319
0.90
£109,012 		121,319 0.90 £109,012
2024-06-03 2024-06-03 B Purchase
2.5
Darcy Willson-Rymer

CEO

Officer
92,371
0.97
£89,552 		92,371 0.97 £89,552
2023-06-09 2023-06-08 B Purchase
2.5
Darcy Willson-Rymer

CEO

Officer
87,565
0.90
£79,104 		87,565 0.90 £79,104
2022-08-01 2022-08-01 B Purchase
2.6
Kristian Lee

Chief Financial Officer

Officer
78,383
0.54
£42,000 		78,383 0.54 £42,000
2022-07-29 2022-07-29 S Sale
2.6
Kristian Lee

Chief Financial Officer

Officer
6,704
0.52
£3,463 		6,704 0.52 £3,463
2022-05-16 2022-05-16 S Sale
2.6
Kristian Lee

Chief Financial Officer

Officer
31,530
0.64
£20,132 		31,530 0.64 £20,132

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