Card Factory PLC (CARD)

Track

Over the past 90 days, Card Factory PLC experienced net insider selling totaling approximately £286,825. Key transactions included multiple sales by CEO Darcy Willson-Rymer and CFO Matthias Seeger following the May 2026 results financiers. While one non-executive director made a small purchase, executive activity was dominated by disposals, reflecting a net negative insider sentiment.

Active selling signal · Exceptional

Top insider sells (90, 60d)

Top executive sells (90, 60d)

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Active selling signal · Exceptional

Top insider sells

Top executive sells

Ticker: CARD Exchange: LSE

• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings

Insider activity signal detected

15 activity signals detected for Card Factory PLC

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Insider trades have triggered activity signals for Card Factory PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Company data & Insiders

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Trades

Sale 15 Jun 2026

Value £3,860,850.56 | Price 465.21 | Shares 46,533

Sale 26 May 2026

Value £2,941,241.99 | Price 161.20 | Shares 70,790

Sale 26 May 2026

Value £72,870.22 | Price 0.72 | Shares 101,038

Buy 14 May 2026

Value £7,960.02 | Price 0.67 | Shares 11,853

Sale 12 May 2026

Value £60,856.68 | Price 0.66 | Shares 91,998

Buy 22 Dec 2025

Value £5,243.10 | Price 0.70 | Shares 7,500

Buy 16 Dec 2025

Value £15,241.99 | Price 0.71 | Shares 21,500

Buy 16 Dec 2025

Value £39,870.32 | Price 0.70 | Shares 56,718

Buy 16 Dec 2025

Value £9,999.76 | Price 0.72 | Shares 13,852

Buy 30 Dec 2024

Value £4,954.58 | Price 0.97 | Shares 5,109

Buy 11 Dec 2024

Value £49,736.58 | Price 1.00 | Shares 49,529

Buy 5 Dec 2024

Value £19,999.95 | Price 0.94 | Shares 21,244

Buy 1 Oct 2024

Value £4,937.58 | Price 1.04 | Shares 4,766

Buy 24 Jun 2024

Value £37,500.06 | Price 0.96 | Shares 39,226

Sale 14 Jun 2024

Value £109,011.92 | Price 0.90 | Shares 121,319

Buy 3 Jun 2024

Value £89,551.84 | Price 0.97 | Shares 92,371

Buy 8 Jun 2023

Value £79,104.47 | Price 0.90 | Shares 87,565

Buy 1 Aug 2022

Value £41,999.88 | Price 0.54 | Shares 78,383

Sale 29 Jul 2022

Value £3,462.74 | Price 0.52 | Shares 6,704

Sale 16 May 2022

Value £20,131.91 | Price 0.64 | Shares 31,530

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value
2026-06-15	2026-06-15	S Sale	2.5 Darcy Willson-Rymer Chief Executive Officer Officer	46,533 465.21 £3,860,851	46,533	465.21	£3,860,851
2026-05-26	2026-05-26	S Sale	1.9 Matthias Seeger Chief Financial Officer Officer	70,790 161.20 £2,941,242	70,790	161.20	£2,941,242
2026-05-26	2026-05-26	S Sale	2.5 Darcy Willson-Rymer Chief Executive Officer Officer	55,590 433.64 £4,897,225	55,590	433.64	£4,897,225
2026-05-14	2026-05-14	B Purchase	3.3 Pam Powell Senior Independent Non-Executive Director Non-Executive Director	11,853 0.67 £7,960	11,853	0.67	£7,960
2026-05-12	2026-05-12	S Sale	2.5 Darcy Willson-Rymer Chief Executive Officer Officer	91,998 0.66 £60,857	91,998	0.66	£60,857
2025-12-22	2025-12-22	B Purchase	0.9 Indira Thambiah Independent Non-Executive Director Non-Executive Director	7,500 0.70 £5,243	7,500	0.70	£5,243
2025-12-17	2025-12-16	B Purchase	1.9 Matthias Seeger CFO Officer	21,500 0.71 £15,242	21,500	0.71	£15,242
2025-12-17	2025-12-16	B Purchase	2.5 Darcy Willson-Rymer CEO Officer	56,718 0.70 £39,870	56,718	0.70	£39,870
2025-12-17	2025-12-16	B Purchase	1.7 Robert McWilliam Independent Non-Executive Director Non-Executive Director	13,852 0.72 £10,000	13,852	0.72	£10,000
2024-12-30	2024-12-30	B Purchase	3.3 Pam Powell Senior Independent Non-Executive Director Non-Executive Director	5,109 0.97 £4,955	5,109	0.97	£4,955
2024-12-11	2024-12-11	B Purchase	2.5 Darcy Willson-Rymer CEO Officer	49,529 1.00 £49,737	49,529	1.00	£49,737
2024-12-05	2024-12-05	B Purchase	1.9 Matthias Seeger CFO Officer	21,244 0.94 £20,000	21,244	0.94	£20,000
2024-10-03	2024-10-01	B Purchase	3.3 Pam Powell Senior Independent Non-Executive Director Non-Executive Director	4,766 1.04 £4,938	4,766	1.04	£4,938
2024-06-25	2024-06-24	B Purchase	1.9 Matthias Seeger CFO Officer	39,226 0.96 £37,500	39,226	0.96	£37,500
2024-06-17	2024-06-14	S Sale	2.5 Darcy Willson-Rymer Chief Executive Officer Officer	121,319 0.90 £109,012	121,319	0.90	£109,012
2024-06-03	2024-06-03	B Purchase	2.5 Darcy Willson-Rymer CEO Officer	92,371 0.97 £89,552	92,371	0.97	£89,552
2023-06-09	2023-06-08	B Purchase	2.5 Darcy Willson-Rymer CEO Officer	87,565 0.90 £79,104	87,565	0.90	£79,104
2022-08-01	2022-08-01	B Purchase	2.7 Kristian Lee Chief Financial Officer Officer	78,383 0.54 £42,000	78,383	0.54	£42,000
2022-07-29	2022-07-29	S Sale	2.7 Kristian Lee Chief Financial Officer Officer	6,704 0.52 £3,463	6,704	0.52	£3,463
2022-05-16	2022-05-16	S Sale	2.7 Kristian Lee Chief Financial Officer Officer	31,530 0.64 £20,132	31,530	0.64	£20,132

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