United Kingdom Specialty Retailers

Card Factory PLC (CARD)

Track

Track

Card Factory PLC experienced notable insider trading activity throughout mid-2026. The most recent transactions occurred on June 15, 2026, involving sales by the Chief Executive Officer. Earlier in May, both the CEO and CFO executed multiple divestments, following a singular purchase by a non-executive director shortly after the latest earnings report.
Ticker: CARD Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Card Factory PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.5
Darcy Willson-Rymer Chief Executive Officer Officer
Transaction date
Sale
Price
465.21
Quantity 46,533
Value £3,860,851
1.8
Matthias Seeger Chief Financial Officer Officer
Transaction date
Sale
Price
161.20
Quantity 70,790
Value £2,941,242
2.5
Darcy Willson-Rymer Chief Executive Officer Officer
Transaction date
Sale
Price
433.64
Quantity 55,590
Value £4,897,225
3.4
Pam Powell Senior Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
0.67
Quantity 11,853
Value £7,960
2.5
Darcy Willson-Rymer Chief Executive Officer Officer
Transaction date
Sale
Price
0.66
Quantity 91,998
Value £60,857
0.9
Indira Thambiah Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
0.70
Quantity 7,500
Value £5,243
1.8
Matthias Seeger CFO Officer
Transaction date
Purchase
Price
0.71
Quantity 21,500
Value £15,242
2.5
Darcy Willson-Rymer CEO Officer
Transaction date
Purchase
Price
0.70
Quantity 56,718
Value £39,870
1.7
Robert McWilliam Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
0.72
Quantity 13,852
Value £10,000
3.4
Pam Powell Senior Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
0.97
Quantity 5,109
Value £4,955
2.5
Darcy Willson-Rymer CEO Officer
Transaction date
Purchase
Price
1.00
Quantity 49,529
Value £49,737
1.8
Matthias Seeger CFO Officer
Transaction date
Purchase
Price
0.94
Quantity 21,244
Value £20,000
3.4
Pam Powell Senior Independent Non-Executive Director Non-Executive Director
Transaction date
Purchase
Price
1.04
Quantity 4,766
Value £4,938
1.8
Matthias Seeger CFO Officer
Transaction date
Purchase
Price
0.96
Quantity 39,226
Value £37,500
2.5
Darcy Willson-Rymer Chief Executive Officer Officer
Transaction date
Sale
Price
0.90
Quantity 121,319
Value £109,012
2.5
Darcy Willson-Rymer CEO Officer
Transaction date
Purchase
Price
0.97
Quantity 92,371
Value £89,552
2.5
Darcy Willson-Rymer CEO Officer
Transaction date
Purchase
Price
0.90
Quantity 87,565
Value £79,104
2.6
Kristian Lee Chief Financial Officer Officer
Transaction date
Purchase
Price
0.54
Quantity 78,383
Value £42,000
2.6
Kristian Lee Chief Financial Officer Officer
Transaction date
Sale
Price
0.52
Quantity 6,704
Value £3,463
2.6
Kristian Lee Chief Financial Officer Officer
Transaction date
Sale
Price
0.64
Quantity 31,530
Value £20,132
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-15 2026-06-15 S Sale
2.5
Darcy Willson-Rymer

Chief Executive Officer

Officer
46,533
465.21
£3,860,851 		46,533 465.21 £3,860,851
2026-05-26 2026-05-26 S Sale
1.8
Matthias Seeger

Chief Financial Officer

Officer
70,790
161.20
£2,941,242 		70,790 161.20 £2,941,242
2026-05-26 2026-05-26 S Sale
2.5
Darcy Willson-Rymer

Chief Executive Officer

Officer
55,590
433.64
£4,897,225 		55,590 433.64 £4,897,225
2026-05-14 2026-05-14 B Purchase
3.4
Pam Powell

Senior Independent Non-Executive Director

Non-Executive Director
11,853
0.67
£7,960 		11,853 0.67 £7,960
2026-05-12 2026-05-12 S Sale
2.5
Darcy Willson-Rymer

Chief Executive Officer

Officer
91,998
0.66
£60,857 		91,998 0.66 £60,857
2025-12-22 2025-12-22 B Purchase
0.9
Indira Thambiah

Independent Non-Executive Director

Non-Executive Director
7,500
0.70
£5,243 		7,500 0.70 £5,243
2025-12-17 2025-12-16 B Purchase
1.8
Matthias Seeger

CFO

Officer
21,500
0.71
£15,242 		21,500 0.71 £15,242
2025-12-17 2025-12-16 B Purchase
2.5
Darcy Willson-Rymer

CEO

Officer
56,718
0.70
£39,870 		56,718 0.70 £39,870
2025-12-17 2025-12-16 B Purchase
1.7
Robert McWilliam

Independent Non-Executive Director

Non-Executive Director
13,852
0.72
£10,000 		13,852 0.72 £10,000
2024-12-30 2024-12-30 B Purchase
3.4
Pam Powell

Senior Independent Non-Executive Director

Non-Executive Director
5,109
0.97
£4,955 		5,109 0.97 £4,955
2024-12-11 2024-12-11 B Purchase
2.5
Darcy Willson-Rymer

CEO

Officer
49,529
1.00
£49,737 		49,529 1.00 £49,737
2024-12-05 2024-12-05 B Purchase
1.8
Matthias Seeger

CFO

Officer
21,244
0.94
£20,000 		21,244 0.94 £20,000
2024-10-03 2024-10-01 B Purchase
3.4
Pam Powell

Senior Independent Non-Executive Director

Non-Executive Director
4,766
1.04
£4,938 		4,766 1.04 £4,938
2024-06-25 2024-06-24 B Purchase
1.8
Matthias Seeger

CFO

Officer
39,226
0.96
£37,500 		39,226 0.96 £37,500
2024-06-17 2024-06-14 S Sale
2.5
Darcy Willson-Rymer

Chief Executive Officer

Officer
121,319
0.90
£109,012 		121,319 0.90 £109,012
2024-06-03 2024-06-03 B Purchase
2.5
Darcy Willson-Rymer

CEO

Officer
92,371
0.97
£89,552 		92,371 0.97 £89,552
2023-06-09 2023-06-08 B Purchase
2.5
Darcy Willson-Rymer

CEO

Officer
87,565
0.90
£79,104 		87,565 0.90 £79,104
2022-08-01 2022-08-01 B Purchase
2.6
Kristian Lee

Chief Financial Officer

Officer
78,383
0.54
£42,000 		78,383 0.54 £42,000
2022-07-29 2022-07-29 S Sale
2.6
Kristian Lee

Chief Financial Officer

Officer
6,704
0.52
£3,463 		6,704 0.52 £3,463
2022-05-16 2022-05-16 S Sale
2.6
Kristian Lee

Chief Financial Officer

Officer
31,530
0.64
£20,132 		31,530 0.64 £20,132
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