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United States Beverages

Brown-Forman Corp (BF.B)

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The most recent insider trading activity occurred on February 12, 2026, with President & CEO Lawson E. Whiting executing a planned sale of 25,915 shares valued at $803,624.15. Prior to this, several planned and proposed sales by Lawson E. Whiting were noted in December 2025 and July 2025. Earlier transactions in June 2023 involved sales by other executives.
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Ticker: BF.B Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Whiting Lawson E
President & CEO
1 sale — total 803,624 USD
Planned sale 12 Feb 2026
Value US$927,734.12 | Price 311.50 | Shares 61,127
Planned sale 12 Dec 2025
Value US$3,403,766.60 | Price 369.72 | Shares 67,349
Planned sale 4 Dec 2025
Value US$148,335.00 | Price 31.00 | Shares 4,785
Planned sale 4 Dec 2025
Value US$240,203.46 | Price 31.01 | Shares 7,746
Proposed sale 4 Dec 2025
Value US$1,317,345.00 | Price 31.00 | Shares 42,495
Proposed sale 4 Dec 2025
Value US$148,185.00 | Price 30.97 | Shares 4,785
Planned sale 23 Jul 2025
Value US$732,871.00 | Price 31.00 | Shares 23,641
Proposed sale 23 Jul 2025
Value US$881,206.00 | Price 31.00 | Shares 28,426
Sale 30 Jun 2023
Value US$10,044.00 | Price 66.96 | Shares 150
Sale 22 Jun 2023
Value US$159,829.08 | Price 66.54 | Shares 2,402
Proposed sale 22 Jun 2023
Value US$159,829.00 | Price 66.54 | Shares 2,402
Sale 28 Mar 2023
Value US$29,876.19 | Price 63.16 | Shares 473
Sale 10 Sep 2021
Value US$271,602.43 | Price 72.06 | Shares 3,769
Buy 9 Sep 2021
Value US$24,981.25 | Price 71.38 | Shares 350
Buy 9 Sep 2021
Value US$24,839.40 | Price 71.38 | Shares 348
Buy 9 Sep 2021
Value US$13,418.50 | Price 71.38 | Shares 188
Buy 9 Sep 2021
Value US$23,694.61 | Price 71.37 | Shares 332
Buy 9 Sep 2021
Value US$14,750.01 | Price 66.44 | Shares 222
Buy 9 Sep 2021
Value US$6,707.55 | Price 66.41 | Shares 101
Sale 15 Mar 2021
Value US$388,542.38 | Price 72.23 | Shares 5,379
Sale 4 Jan 2021
Value US$986,292.55 | Price 78.75 | Shares 12,524
Sale 14 Oct 2020
Value US$126,088.21 | Price 78.17 | Shares 1,613
Sale 7 Oct 2020
Value US$48,426.56 | Price 69.68 | Shares 695
Sale 15 Sep 2020
Value US$70,990.16 | Price 78.97 | Shares 899
Sale 9 Sep 2020
Value US$500,000.00 | Price 80.00 | Shares 6,250
Buy 8 Sep 2020
Value US$64,931.95 | Price 79.87 | Shares 813
Buy 8 Sep 2020
Value US$19,258.14 | Price 72.95 | Shares 264
Sale 1 Jul 2020
Value US$228,605.24 | Price 64.18 | Shares 3,562
Sale 10 Jan 2020
Value US$40,484.60 | Price 67.70 | Shares 598
Sale 9 Jan 2020
Value US$244,230.07 | Price 67.32 | Shares 3,628
Sale 9 Jan 2020
Value US$228,850.26 | Price 67.31 | Shares 3,400
Sale 2 Jan 2020
Value US$1,103,999.08 | Price 67.30 | Shares 16,405
Sale 12 Sep 2019
Value US$2,924,474.08 | Price 65.61 | Shares 44,577
Sale 4 Sep 2019
Value US$640,123.84 | Price 60.57 | Shares 10,568
Sale 4 Sep 2019
Value US$84,968.08 | Price 59.25 | Shares 1,434
Buy 3 Sep 2019
Value US$40,543.03 | Price 59.19 | Shares 685
Buy 3 Sep 2019
Value US$15,336.74 | Price 57.87 | Shares 265
Sale 2 Jul 2019
Value US$100,027.30 | Price 56.51 | Shares 1,770
Sale 2 Jan 2019
Value US$684,753.20 | Price 46.52 | Shares 14,721
Sale 21 Dec 2018
Value US$7,722.08 | Price 46.24 | Shares 167
Sale 21 Dec 2018
Value US$143,697.09 | Price 46.19 | Shares 3,111
Buy 4 Sep 2018
Value US$52,012.62 | Price 52.54 | Shares 990
Buy 4 Sep 2018
Value US$37,459.61 | Price 53.13 | Shares 705
Sale 19 Jun 2018
Value US$172.42 | Price 52.83 | Shares 3
Sale 19 Jun 2018
Value US$1,479.24 | Price 52.83 | Shares 28
Sale 19 Jun 2018
Value US$324.46 | Price 51.12 | Shares 6
Sale 19 Jun 2018
Value US$1,840.32 | Price 51.12 | Shares 36
Sale 5 Jan 2018
Value US$258,345.04 | Price 67.82 | Shares 3,809
Sale 5 Jan 2018
Value US$9,592.26 | Price 68.03 | Shares 141
Sale 5 Jan 2018
Value US$23,303.52 | Price 67.94 | Shares 343
Sale 2 Jan 2018
Value US$450,497.25 | Price 67.71 | Shares 6,653
Sale 2 Jan 2018
Value US$106,914.09 | Price 67.71 | Shares 1,579
Sale 2 Jan 2018
Value US$755,885.28 | Price 67.41 | Shares 11,214
Sale 11 Dec 2017
Value US$2,180,289.82 | Price 65.85 | Shares 33,111
Sale 23 Oct 2017
Value US$546,331.36 | Price 56.08 | Shares 9,742
Buy 6 Sep 2017
Value US$7,173.29 | Price 53.93 | Shares 133
Buy 6 Sep 2017
Value US$14,092.00 | Price 56.37 | Shares 250
Sale 7 Apr 2017
Value US$80,129.81 | Price 45.53 | Shares 1,760
Sale 24 Mar 2017
Value US$219,549.04 | Price 47.42 | Shares 4,630
Sale 10 Mar 2017
Value US$312,754.63 | Price 46.52 | Shares 6,723
Sale 10 Mar 2017
Value US$685,686.20 | Price 46.49 | Shares 14,750
Sale 10 Mar 2017
Value US$848,399.92 | Price 47.47 | Shares 17,872
Sale 13 Jan 2017
Value US$461,832.47 | Price 43.92 | Shares 10,515
Sale 13 Jan 2017
Value US$373,405.29 | Price 43.92 | Shares 8,502
Sale 13 Jan 2017
Value US$63,004.50 | Price 43.88 | Shares 1,436
Sale 3 Jan 2017
Value US$244,949.86 | Price 45.17 | Shares 5,423
Buy 9 Dec 2016
Value US$89,520.00 | Price 48.00 | Shares 1,865
Sale 14 Oct 2016
Value US$476,103.00 | Price 45.30 | Shares 10,510
Sale 8 Jul 2016
Value US$466,382.00 | Price 98.00 | Shares 4,759
Sale 14 Apr 2016
Value US$67,070.00 | Price 95.00 | Shares 706
Sale 12 Apr 2016
Value US$14,364.00 | Price 95.76 | Shares 150
Sale 29 Mar 2016
Value US$97,500.00 | Price 97.50 | Shares 1,000
Sale 11 Mar 2016
Value US$938,154.00 | Price 98.00 | Shares 9,573
Sale 7 Mar 2016
Value US$1,257,797.81 | Price 97.92 | Shares 12,845
Sale 4 Mar 2016
Value US$684,760.00 | Price 95.00 | Shares 7,208
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-02-13 2026-02-12 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
61,127 +32.3%
311.50
US$927,734 		61,127 +32.3% 311.50 US$927,734
2025-12-16 2025-12-12 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
67,349 +2.2%
369.72
US$3,403,767 		67,349 +2.2% 369.72 US$3,403,767
2025-12-05 2025-12-04 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
51,853 -7.8%
486.59
US$4,413,227 		51,853 -7.8% 486.59 US$4,413,227
2025-12-05 2025-12-04 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
7,746 -15.6%
31.01
US$240,203 		7,746 -15.6% 31.01 US$240,203
2025-12-04 2025-12-04 PrS Proposed sale
Whiting Lawson E

Officer

Officer
42,495
31.00
US$1,317,345 		42,495 31.00 US$1,317,345
2025-12-04 2025-12-04 PrS Proposed sale
Whiting Lawson E

Officer

Officer
4,785
30.97
US$148,185 		4,785 30.97 US$148,185
2025-07-25 2025-07-23 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
23,641 -83.2%
31.00
US$732,871 		23,641 -83.2% 31.00 US$732,871
2025-07-23 2025-07-23 PrS Proposed sale
Whiting Lawson E

Officer

Officer
28,426
31.00
US$881,206 		28,426 31.00 US$881,206
2023-07-05 2023-06-30 S Sale
Holland Augusta Brown
Non-Executive Director
150 -6.2%
66.96
US$10,044 		150 -6.2% 66.96 US$10,044
2023-06-26 2023-06-22 S Sale
Hawley Kirsten M

EVP, Chief Ppl/Places/Comm

Officer
2,402 -36.5%
66.54
US$159,829 		2,402 -36.5% 66.54 US$159,829
2023-06-22 2023-06-22 PrS Proposed sale
Kirsten Hawley

Officer

Officer
2,402
66.54
US$159,829 		2,402 66.54 US$159,829
2023-03-29 2023-03-28 S Sale
Shepherd Jeremy J

EVP, Pres, USA & Canada

Officer
473 -14.8%
63.16
US$29,876 		473 -14.8% 63.16 US$29,876
2021-09-13 2021-09-10 S Sale
Nall Timothy M

SVP CIO

Officer
3,769 -45.0%
72.06
US$271,602 		3,769 -45.0% 72.06 US$271,602
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
350 +0.5%
71.38
US$24,981 		350 +0.5% 71.38 US$24,981
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
348 +0.8%
71.38
US$24,839 		348 +0.8% 71.38 US$24,839
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
188 +0.8%
71.38
US$13,418 		188 +0.8% 71.38 US$13,418
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
332 +1.5%
71.37
US$23,695 		332 +1.5% 71.37 US$23,695
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
222 +0.8%
66.44
US$14,750 		222 +0.8% 66.44 US$14,750
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
101 +2.1%
66.41
US$6,708 		101 +2.1% 66.41 US$6,708
2021-03-16 2021-03-15 S Sale
Alvarez Alejandro A

SVP, Chief Production Officer

Officer
5,379 -69.8%
72.23
US$388,542 		5,379 -69.8% 72.23 US$388,542
2021-01-05 2021-01-04 S Sale
0.6
MORREAU JANE C

EVP, Chief Financial Officer

Officer
12,524 -41.0%
78.75
US$986,293 		12,524 -41.0% 78.75 US$986,293
2020-10-16 2020-10-14 S Sale
de Chabert Ralph E

SVP, Chief Diversity Officer

Officer
1,613 -24.0%
78.17
US$126,088 		1,613 -24.0% 78.17 US$126,088
2020-10-08 2020-10-07 S Sale
de Chabert Ralph E

SVP, Chief Diversity Officer

Officer
695 -23.9%
69.68
US$48,427 		695 -23.9% 69.68 US$48,427
2020-09-16 2020-09-15 S Sale
Brown Kelli

SVP, Chief Accounting Officer

Officer
899 -43.9%
78.97
US$70,990 		899 -43.9% 78.97 US$70,990
2020-09-10 2020-09-09 S Sale
BOUSQUET CHAVANNE PATRICK
Non-Executive Director
6,250 -9.4%
80.00
US$500,000 		6,250 -9.4% 80.00 US$500,000
2020-09-08 2020-09-08 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
813 +0.7%
79.87
US$64,932 		813 +0.7% 79.87 US$64,932
2020-09-08 2020-09-08 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
264 +0.9%
72.95
US$19,258 		264 +0.9% 72.95 US$19,258
2020-07-01 2020-07-01 S Sale
Hawley Kirsten M

SVP, Chief HR Officer

Officer
3,562 -46.0%
64.18
US$228,605 		3,562 -46.0% 64.18 US$228,605
2020-01-13 2020-01-10 S Sale
de Chabert Ralph E

SVP, Chief Diversity Officer
598 -11.0%
67.70
US$40,485 		598 -11.0% 67.70 US$40,485
2020-01-10 2020-01-09 S Sale
Hayes John V.

SVP/President, USA & Canada
3,628 -17.4%
67.32
US$244,230 		3,628 -17.4% 67.32 US$244,230
2020-01-10 2020-01-09 S Sale
Cook John D.
3,400 -11.5%
67.31
US$228,850 		3,400 -11.5% 67.31 US$228,850
2020-01-06 2020-01-02 S Sale
0.6
MORREAU JANE C

EVP, Chief Financial Officer
16,405 -65.9%
67.30
US$1,103,999 		16,405 -65.9% 67.30 US$1,103,999
2019-09-13 2019-09-12 S Sale
McCallum Mark I

EVP, Chief Brands Officer
44,577 -62.2%
65.61
US$2,924,474 		44,577 -62.2% 65.61 US$2,924,474
2019-09-04 2019-09-04 S Sale
Hinrichs Thomas

SVP/Pres., International Div
10,568 -80.4%
60.57
US$640,124 		10,568 -80.4% 60.57 US$640,124
2019-09-04 2019-09-04 S Sale
Hinrichs Thomas

SVP/Pres., International Div
1,434 -50.6%
59.25
US$84,968 		1,434 -50.6% 59.25 US$84,968
2019-09-04 2019-09-03 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary
685 +0.8%
59.19
US$40,543 		685 +0.8% 59.19 US$40,543
2019-09-04 2019-09-03 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary
265 +0.9%
57.87
US$15,337 		265 +0.9% 57.87 US$15,337
2019-07-03 2019-07-02 S Sale
Hayes John V.

SVP/President, USA & Canada
1,770 -10.2%
56.51
US$100,027 		1,770 -10.2% 56.51 US$100,027
2019-01-03 2019-01-02 S Sale
0.6
MORREAU JANE C

EVP, Chief Financial Officer

Officer
14,721 -64.2%
46.52
US$684,753 		14,721 -64.2% 46.52 US$684,753
2018-12-27 2018-12-21 S Sale Keyes Mike J.

SVP, Chief Corporate Affairs

Officer
167 -2.0%
46.24
US$7,722 		167 -2.0% 46.24 US$7,722
2018-12-27 2018-12-21 S Sale Keyes Mike J.

SVP, Chief Corporate Affairs

Officer
3,111 -16.5%
46.19
US$143,697 		3,111 -16.5% 46.19 US$143,697
2018-09-06 2018-09-04 B Purchase Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
990 +2.0%
52.54
US$52,013 		990 +2.0% 52.54 US$52,013
2018-09-06 2018-09-04 B Purchase Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
705 +2.6%
53.13
US$37,460 		705 +2.6% 53.13 US$37,460
2018-06-21 2018-06-19 S Sale Hinrichs Thomas

Pres., International Division

Officer
3 -100.0%
52.83
US$172 		3 -100.0% 52.83 US$172
2018-06-21 2018-06-19 S Sale Hinrichs Thomas

Pres., International Division

Officer
28 -0.9%
52.83
US$1,479 		28 -0.9% 52.83 US$1,479
2018-06-21 2018-06-19 S Sale Hinrichs Thomas

Pres., International Division

Officer
6 -100.0%
51.12
US$324 		6 -100.0% 51.12 US$324
2018-06-21 2018-06-19 S Sale Hinrichs Thomas

Pres., International Division

Officer
36 -1.4%
51.12
US$1,840 		36 -1.4% 51.12 US$1,840
2018-01-09 2018-01-05 S Sale Hawley Kirsten M

SVP, Chief HR Officer

Officer
3,809 -65.7%
67.82
US$258,345 		3,809 -65.7% 67.82 US$258,345
2018-01-09 2018-01-05 S Sale Masick Michael Andrew

VP DIR CORP STRATEGY

Officer
141 -100.0%
68.03
US$9,592 		141 -100.0% 68.03 US$9,592
2018-01-09 2018-01-05 S Sale Masick Michael Andrew

VP DIR CORP STRATEGY

Officer
343 -70.9%
67.94
US$23,304 		343 -70.9% 67.94 US$23,304
2018-01-04 2018-01-02 S Sale Cook John D. Non-Executive Director
6,653 -25.0%
67.71
US$450,497 		6,653 -25.0% 67.71 US$450,497
2018-01-04 2018-01-02 S Sale Hayes John V.

SVP, Chief Marketing Officer

Officer
1,579 -17.2%
67.71
US$106,914 		1,579 -17.2% 67.71 US$106,914
2018-01-04 2018-01-02 S Sale MORREAU JANE C

EVP, Chief Financial Officer

Officer
11,214 -99.1%
67.41
US$755,885 		11,214 -99.1% 67.41 US$755,885
2017-12-13 2017-12-11 S Sale McCallum Mark I

EVP/Pres. Jack Daniel's Brands
33,111 -75.6%
65.85
US$2,180,290 		33,111 -75.6% 65.85 US$2,180,290
2017-10-25 2017-10-23 S Sale Hayes John V.

SVP, Chief Marketing Officer
9,742 -48.0%
56.08
US$546,331 		9,742 -48.0% 56.08 US$546,331
2017-09-08 2017-09-06 B Purchase Hamel Matthew E

EVP, Gen Counsel and Secretary
133 +0.8%
53.93
US$7,173 		133 +0.8% 53.93 US$7,173
2017-09-08 2017-09-06 B Purchase Hamel Matthew E

EVP, Gen Counsel and Secretary
250 +1.1%
56.37
US$14,092 		250 +1.1% 56.37 US$14,092
2017-04-11 2017-04-07 S Sale de Chabert Ralph E

SVP, Chief Diversity Officer
1,760 -27.6%
45.53
US$80,130 		1,760 -27.6% 45.53 US$80,130
2017-03-28 2017-03-24 S Sale Steiner Lisa P

SVP, Chief of Staff
4,630 -27.4%
47.42
US$219,549 		4,630 -27.4% 47.42 US$219,549
2017-03-14 2017-03-10 S Sale Whiting Lawson E

EVP, Chief Brands & Strategy
6,723 -100.0%
46.52
US$312,755 		6,723 -100.0% 46.52 US$312,755
2017-03-14 2017-03-10 S Sale McCallum Mark I

EVP/Pres. Jack Daniel's Brands
14,750 -57.9%
46.49
US$685,686 		14,750 -57.9% 46.49 US$685,686
2017-03-14 2017-03-10 S Sale McCallum Mark I

EVP/Pres. Jack Daniel's Brands
17,872 -27.4%
47.47
US$848,400 		17,872 -27.4% 47.47 US$848,400
2017-01-18 2017-01-13 S Sale Jones Jill Ackerman

Executive Vice President
10,515 -20.9%
43.92
US$461,832 		10,515 -20.9% 43.92 US$461,832
2017-01-18 2017-01-13 S Sale Steiner Lisa P

SVP, Chief of Staff
8,502 -94.6%
43.92
US$373,405 		8,502 -94.6% 43.92 US$373,405
2017-01-18 2017-01-13 S Sale Steiner Lisa P

SVP, Chief of Staff
1,436 -13.8%
43.88
US$63,004 		1,436 -13.8% 43.88 US$63,004
2017-01-05 2017-01-03 S Sale MORREAU JANE C

EVP, Chief Financial Officer
5,423 -98.1%
45.17
US$244,950 		5,423 -98.1% 45.17 US$244,950
2016-12-13 2016-12-09 B Purchase Brown J McCauley Large shareholder
1,865 +5.8%
48.00
US$89,520 		1,865 +5.8% 48.00 US$89,520
2016-10-18 2016-10-14 S Sale Steiner Lisa P

SVP, Chief of Staff

Officer
10,510 -100.0%
45.30
US$476,103 		10,510 -100.0% 45.30 US$476,103
2016-07-11 2016-07-08 S Sale Jones Jill Ackerman

Executive Vice President

Officer
4,759 -19.3%
98.00
US$466,382 		4,759 -19.3% 98.00 US$466,382
2016-04-15 2016-04-14 S Sale de Chabert Ralph E

SVP, Chief Diversity Officer

Officer
706 -36.7%
95.00
US$67,070 		706 -36.7% 95.00 US$67,070
2017-06-14 2016-04-12 S Sale Brown Stuart R
150 -1.5%
95.76
US$14,364 		150 -1.5% 95.76 US$14,364
2016-03-29 2016-03-29 S Sale Steiner Lisa P

SVP, Chief of Staff

Officer
1,000 -90.0%
97.50
US$97,500 		1,000 -90.0% 97.50 US$97,500
2016-03-15 2016-03-11 S Sale Jones Jill Ackerman

Executive Vice President

Officer
9,573 -22.6%
98.00
US$938,154 		9,573 -22.6% 98.00 US$938,154
2016-03-08 2016-03-07 S Sale McCallum Mark I

EVP/Pres. Jack Daniel's Brands

Officer
12,845 -26.8%
97.92
US$1,257,798 		12,845 -26.8% 97.92 US$1,257,798
2016-03-08 2016-03-04 S Sale MORREAU JANE C

EVP, Chief Financial Officer

Officer
7,208 -40.6%
95.00
US$684,760 		7,208 -40.6% 95.00 US$684,760
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