United States Beverages

Brown-Forman Corp (BF.B)

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Track

Brown-Forman Corp insider activity features consistent divestments by CEO Lawson E. Whiting. The most recent transaction occurred on February 12, 2026, involving a planned sale of shares. These patterns reflect ongoing equity liquidation rather than acquisition behavior, with multiple filings recorded throughout late 2025 and early 2026.
Ticker: BF.B Exchange: NYS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
No insider activity signals detected

Insider trades have not triggered unusual activity signals for this company.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Whiting Lawson E President & CEO Executive Director
Transaction date
Planned sale
Price
311.50
Quantity 61,127 +32.3%
Value US$927,734
Whiting Lawson E President & CEO Executive Director
Transaction date
Planned sale
Price
369.72
Quantity 67,349 +2.2%
Value US$3,403,767
Whiting Lawson E President & CEO Executive Director
Transaction date
Planned sale
Price
486.59
Quantity 51,853 -7.8%
Value US$4,413,227
Whiting Lawson E President & CEO Executive Director
Transaction date
Planned sale
Price
31.01
Quantity 7,746 -15.6%
Value US$240,203
Whiting Lawson E Officer Officer
Transaction date
Proposed sale
Price
31.00
Quantity 42,495
Value US$1,317,345
Whiting Lawson E Officer Officer
Transaction date
Proposed sale
Price
30.97
Quantity 4,785
Value US$148,185
Whiting Lawson E President & CEO Executive Director
Transaction date
Planned sale
Price
31.00
Quantity 23,641 -83.2%
Value US$732,871
Whiting Lawson E Officer Officer
Transaction date
Proposed sale
Price
31.00
Quantity 28,426
Value US$881,206
Holland Augusta Brown Non-Executive Director
Transaction date
Sale
Price
66.96
Quantity 150 -6.2%
Value US$10,044
Hawley Kirsten M EVP, Chief Ppl/Places/Comm Officer
Transaction date
Sale
Price
66.54
Quantity 2,402 -36.5%
Value US$159,829
Kirsten Hawley Officer Officer
Transaction date
Proposed sale
Price
66.54
Quantity 2,402
Value US$159,829
Shepherd Jeremy J EVP, Pres, USA & Canada Officer
Transaction date
Sale
Price
63.16
Quantity 473 -14.8%
Value US$29,876
Nall Timothy M SVP CIO Officer
Transaction date
Sale
Price
72.06
Quantity 3,769 -45.0%
Value US$271,602
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
71.38
Quantity 350 +0.5%
Value US$24,981
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
71.38
Quantity 348 +0.8%
Value US$24,839
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
71.38
Quantity 188 +0.8%
Value US$13,418
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
71.37
Quantity 332 +1.5%
Value US$23,695
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
66.44
Quantity 222 +0.8%
Value US$14,750
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
66.41
Quantity 101 +2.1%
Value US$6,708
Alvarez Alejandro A SVP, Chief Production Officer Officer
Transaction date
Sale
Price
72.23
Quantity 5,379 -69.8%
Value US$388,542
0.6
MORREAU JANE C EVP, Chief Financial Officer Officer
Transaction date
Sale
Price
78.75
Quantity 12,524 -41.0%
Value US$986,293
de Chabert Ralph E SVP, Chief Diversity Officer Officer
Transaction date
Sale
Price
78.17
Quantity 1,613 -24.0%
Value US$126,088
de Chabert Ralph E SVP, Chief Diversity Officer Officer
Transaction date
Sale
Price
69.68
Quantity 695 -23.9%
Value US$48,427
Brown Kelli SVP, Chief Accounting Officer Officer
Transaction date
Sale
Price
78.97
Quantity 899 -43.9%
Value US$70,990
BOUSQUET CHAVANNE PATRICK Non-Executive Director
Transaction date
Sale
Price
80.00
Quantity 6,250 -9.4%
Value US$500,000
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
79.87
Quantity 813 +0.7%
Value US$64,932
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
72.95
Quantity 264 +0.9%
Value US$19,258
Hawley Kirsten M SVP, Chief HR Officer Officer
Transaction date
Sale
Price
64.18
Quantity 3,562 -46.0%
Value US$228,605
de Chabert Ralph E SVP, Chief Diversity Officer
Transaction date
Sale
Price
67.70
Quantity 598 -11.0%
Value US$40,485
Hayes John V. SVP/President, USA & Canada
Transaction date
Sale
Price
67.32
Quantity 3,628 -17.4%
Value US$244,230
Cook John D.
Transaction date
Sale
Price
67.31
Quantity 3,400 -11.5%
Value US$228,850
0.6
MORREAU JANE C EVP, Chief Financial Officer
Transaction date
Sale
Price
67.30
Quantity 16,405 -65.9%
Value US$1,103,999
McCallum Mark I EVP, Chief Brands Officer
Transaction date
Sale
Price
65.61
Quantity 44,577 -62.2%
Value US$2,924,474
Hinrichs Thomas SVP/Pres., International Div
Transaction date
Sale
Price
60.57
Quantity 10,568 -80.4%
Value US$640,124
Hinrichs Thomas SVP/Pres., International Div
Transaction date
Sale
Price
59.25
Quantity 1,434 -50.6%
Value US$84,968
Hamel Matthew E EVP, Gen Counsel and Secretary
Transaction date
Purchase
Price
59.19
Quantity 685 +0.8%
Value US$40,543
Hamel Matthew E EVP, Gen Counsel and Secretary
Transaction date
Purchase
Price
57.87
Quantity 265 +0.9%
Value US$15,337
Hayes John V. SVP/President, USA & Canada
Transaction date
Sale
Price
56.51
Quantity 1,770 -10.2%
Value US$100,027
0.6
MORREAU JANE C EVP, Chief Financial Officer Officer
Transaction date
Sale
Price
46.52
Quantity 14,721 -64.2%
Value US$684,753
Keyes Mike J. SVP, Chief Corporate Affairs Officer
Transaction date
Sale
Price
46.24
Quantity 167 -2.0%
Value US$7,722
Keyes Mike J. SVP, Chief Corporate Affairs Officer
Transaction date
Sale
Price
46.19
Quantity 3,111 -16.5%
Value US$143,697
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
52.54
Quantity 990 +2.0%
Value US$52,013
Hamel Matthew E EVP, Gen Counsel and Secretary Officer
Transaction date
Purchase
Price
53.13
Quantity 705 +2.6%
Value US$37,460
Hinrichs Thomas Pres., International Division Officer
Transaction date
Sale
Price
52.83
Quantity 3 -100.0%
Value US$172
Hinrichs Thomas Pres., International Division Officer
Transaction date
Sale
Price
52.83
Quantity 28 -0.9%
Value US$1,479
Hinrichs Thomas Pres., International Division Officer
Transaction date
Sale
Price
51.12
Quantity 6 -100.0%
Value US$324
Hinrichs Thomas Pres., International Division Officer
Transaction date
Sale
Price
51.12
Quantity 36 -1.4%
Value US$1,840
Hawley Kirsten M SVP, Chief HR Officer Officer
Transaction date
Sale
Price
67.82
Quantity 3,809 -65.7%
Value US$258,345
Masick Michael Andrew VP DIR CORP STRATEGY Officer
Transaction date
Sale
Price
68.03
Quantity 141 -100.0%
Value US$9,592
Masick Michael Andrew VP DIR CORP STRATEGY Officer
Transaction date
Sale
Price
67.94
Quantity 343 -70.9%
Value US$23,304
Cook John D. Non-Executive Director
Transaction date
Sale
Price
67.71
Quantity 6,653 -25.0%
Value US$450,497
Hayes John V. SVP, Chief Marketing Officer Officer
Transaction date
Sale
Price
67.71
Quantity 1,579 -17.2%
Value US$106,914
MORREAU JANE C EVP, Chief Financial Officer Officer
Transaction date
Sale
Price
67.41
Quantity 11,214 -99.1%
Value US$755,885
McCallum Mark I EVP/Pres. Jack Daniel's Brands
Transaction date
Sale
Price
65.85
Quantity 33,111 -75.6%
Value US$2,180,290
Hayes John V. SVP, Chief Marketing Officer
Transaction date
Sale
Price
56.08
Quantity 9,742 -48.0%
Value US$546,331
Hamel Matthew E EVP, Gen Counsel and Secretary
Transaction date
Purchase
Price
53.93
Quantity 133 +0.8%
Value US$7,173
Hamel Matthew E EVP, Gen Counsel and Secretary
Transaction date
Purchase
Price
56.37
Quantity 250 +1.1%
Value US$14,092
de Chabert Ralph E SVP, Chief Diversity Officer
Transaction date
Sale
Price
45.53
Quantity 1,760 -27.6%
Value US$80,130
Steiner Lisa P SVP, Chief of Staff
Transaction date
Sale
Price
47.42
Quantity 4,630 -27.4%
Value US$219,549
Whiting Lawson E EVP, Chief Brands & Strategy
Transaction date
Sale
Price
46.52
Quantity 6,723 -100.0%
Value US$312,755
McCallum Mark I EVP/Pres. Jack Daniel's Brands
Transaction date
Sale
Price
46.49
Quantity 14,750 -57.9%
Value US$685,686
McCallum Mark I EVP/Pres. Jack Daniel's Brands
Transaction date
Sale
Price
47.47
Quantity 17,872 -27.4%
Value US$848,400
Jones Jill Ackerman Executive Vice President
Transaction date
Sale
Price
43.92
Quantity 10,515 -20.9%
Value US$461,832
Steiner Lisa P SVP, Chief of Staff
Transaction date
Sale
Price
43.92
Quantity 8,502 -94.6%
Value US$373,405
Steiner Lisa P SVP, Chief of Staff
Transaction date
Sale
Price
43.88
Quantity 1,436 -13.8%
Value US$63,004
MORREAU JANE C EVP, Chief Financial Officer
Transaction date
Sale
Price
45.17
Quantity 5,423 -98.1%
Value US$244,950
Brown J McCauley Large shareholder
Transaction date
Purchase
Price
48.00
Quantity 1,865 +5.8%
Value US$89,520
Steiner Lisa P SVP, Chief of Staff Officer
Transaction date
Sale
Price
45.30
Quantity 10,510 -100.0%
Value US$476,103
Jones Jill Ackerman Executive Vice President Officer
Transaction date
Sale
Price
98.00
Quantity 4,759 -19.3%
Value US$466,382
de Chabert Ralph E SVP, Chief Diversity Officer Officer
Transaction date
Sale
Price
95.00
Quantity 706 -36.7%
Value US$67,070
Brown Stuart R
Transaction date
Sale
Price
95.76
Quantity 150 -1.5%
Value US$14,364
Steiner Lisa P SVP, Chief of Staff Officer
Transaction date
Sale
Price
97.50
Quantity 1,000 -90.0%
Value US$97,500
Jones Jill Ackerman Executive Vice President Officer
Transaction date
Sale
Price
98.00
Quantity 9,573 -22.6%
Value US$938,154
McCallum Mark I EVP/Pres. Jack Daniel's Brands Officer
Transaction date
Sale
Price
97.92
Quantity 12,845 -26.8%
Value US$1,257,798
MORREAU JANE C EVP, Chief Financial Officer Officer
Transaction date
Sale
Price
95.00
Quantity 7,208 -40.6%
Value US$684,760
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-02-13 2026-02-12 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
61,127 +32.3%
311.50
US$927,734 		61,127 +32.3% 311.50 US$927,734
2025-12-16 2025-12-12 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
67,349 +2.2%
369.72
US$3,403,767 		67,349 +2.2% 369.72 US$3,403,767
2025-12-05 2025-12-04 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
51,853 -7.8%
486.59
US$4,413,227 		51,853 -7.8% 486.59 US$4,413,227
2025-12-05 2025-12-04 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
7,746 -15.6%
31.01
US$240,203 		7,746 -15.6% 31.01 US$240,203
2025-12-04 2025-12-04 PrS Proposed sale
Whiting Lawson E

Officer

Officer
42,495
31.00
US$1,317,345 		42,495 31.00 US$1,317,345
2025-12-04 2025-12-04 PrS Proposed sale
Whiting Lawson E

Officer

Officer
4,785
30.97
US$148,185 		4,785 30.97 US$148,185
2025-07-25 2025-07-23 PlS Planned sale
Whiting Lawson E

President & CEO

Executive Director
23,641 -83.2%
31.00
US$732,871 		23,641 -83.2% 31.00 US$732,871
2025-07-23 2025-07-23 PrS Proposed sale
Whiting Lawson E

Officer

Officer
28,426
31.00
US$881,206 		28,426 31.00 US$881,206
2023-07-05 2023-06-30 S Sale
Holland Augusta Brown
Non-Executive Director
150 -6.2%
66.96
US$10,044 		150 -6.2% 66.96 US$10,044
2023-06-26 2023-06-22 S Sale
Hawley Kirsten M

EVP, Chief Ppl/Places/Comm

Officer
2,402 -36.5%
66.54
US$159,829 		2,402 -36.5% 66.54 US$159,829
2023-06-22 2023-06-22 PrS Proposed sale
Kirsten Hawley

Officer

Officer
2,402
66.54
US$159,829 		2,402 66.54 US$159,829
2023-03-29 2023-03-28 S Sale
Shepherd Jeremy J

EVP, Pres, USA & Canada

Officer
473 -14.8%
63.16
US$29,876 		473 -14.8% 63.16 US$29,876
2021-09-13 2021-09-10 S Sale
Nall Timothy M

SVP CIO

Officer
3,769 -45.0%
72.06
US$271,602 		3,769 -45.0% 72.06 US$271,602
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
350 +0.5%
71.38
US$24,981 		350 +0.5% 71.38 US$24,981
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
348 +0.8%
71.38
US$24,839 		348 +0.8% 71.38 US$24,839
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
188 +0.8%
71.38
US$13,418 		188 +0.8% 71.38 US$13,418
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
332 +1.5%
71.37
US$23,695 		332 +1.5% 71.37 US$23,695
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
222 +0.8%
66.44
US$14,750 		222 +0.8% 66.44 US$14,750
2021-09-13 2021-09-09 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
101 +2.1%
66.41
US$6,708 		101 +2.1% 66.41 US$6,708
2021-03-16 2021-03-15 S Sale
Alvarez Alejandro A

SVP, Chief Production Officer

Officer
5,379 -69.8%
72.23
US$388,542 		5,379 -69.8% 72.23 US$388,542
2021-01-05 2021-01-04 S Sale
0.6
MORREAU JANE C

EVP, Chief Financial Officer

Officer
12,524 -41.0%
78.75
US$986,293 		12,524 -41.0% 78.75 US$986,293
2020-10-16 2020-10-14 S Sale
de Chabert Ralph E

SVP, Chief Diversity Officer

Officer
1,613 -24.0%
78.17
US$126,088 		1,613 -24.0% 78.17 US$126,088
2020-10-08 2020-10-07 S Sale
de Chabert Ralph E

SVP, Chief Diversity Officer

Officer
695 -23.9%
69.68
US$48,427 		695 -23.9% 69.68 US$48,427
2020-09-16 2020-09-15 S Sale
Brown Kelli

SVP, Chief Accounting Officer

Officer
899 -43.9%
78.97
US$70,990 		899 -43.9% 78.97 US$70,990
2020-09-10 2020-09-09 S Sale
BOUSQUET CHAVANNE PATRICK
Non-Executive Director
6,250 -9.4%
80.00
US$500,000 		6,250 -9.4% 80.00 US$500,000
2020-09-08 2020-09-08 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
813 +0.7%
79.87
US$64,932 		813 +0.7% 79.87 US$64,932
2020-09-08 2020-09-08 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
264 +0.9%
72.95
US$19,258 		264 +0.9% 72.95 US$19,258
2020-07-01 2020-07-01 S Sale
Hawley Kirsten M

SVP, Chief HR Officer

Officer
3,562 -46.0%
64.18
US$228,605 		3,562 -46.0% 64.18 US$228,605
2020-01-13 2020-01-10 S Sale
de Chabert Ralph E

SVP, Chief Diversity Officer
598 -11.0%
67.70
US$40,485 		598 -11.0% 67.70 US$40,485
2020-01-10 2020-01-09 S Sale
Hayes John V.

SVP/President, USA & Canada
3,628 -17.4%
67.32
US$244,230 		3,628 -17.4% 67.32 US$244,230
2020-01-10 2020-01-09 S Sale
Cook John D.
3,400 -11.5%
67.31
US$228,850 		3,400 -11.5% 67.31 US$228,850
2020-01-06 2020-01-02 S Sale
0.6
MORREAU JANE C

EVP, Chief Financial Officer
16,405 -65.9%
67.30
US$1,103,999 		16,405 -65.9% 67.30 US$1,103,999
2019-09-13 2019-09-12 S Sale
McCallum Mark I

EVP, Chief Brands Officer
44,577 -62.2%
65.61
US$2,924,474 		44,577 -62.2% 65.61 US$2,924,474
2019-09-04 2019-09-04 S Sale
Hinrichs Thomas

SVP/Pres., International Div
10,568 -80.4%
60.57
US$640,124 		10,568 -80.4% 60.57 US$640,124
2019-09-04 2019-09-04 S Sale
Hinrichs Thomas

SVP/Pres., International Div
1,434 -50.6%
59.25
US$84,968 		1,434 -50.6% 59.25 US$84,968
2019-09-04 2019-09-03 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary
685 +0.8%
59.19
US$40,543 		685 +0.8% 59.19 US$40,543
2019-09-04 2019-09-03 B Purchase
Hamel Matthew E

EVP, Gen Counsel and Secretary
265 +0.9%
57.87
US$15,337 		265 +0.9% 57.87 US$15,337
2019-07-03 2019-07-02 S Sale
Hayes John V.

SVP/President, USA & Canada
1,770 -10.2%
56.51
US$100,027 		1,770 -10.2% 56.51 US$100,027
2019-01-03 2019-01-02 S Sale
0.6
MORREAU JANE C

EVP, Chief Financial Officer

Officer
14,721 -64.2%
46.52
US$684,753 		14,721 -64.2% 46.52 US$684,753
2018-12-27 2018-12-21 S Sale Keyes Mike J.

SVP, Chief Corporate Affairs

Officer
167 -2.0%
46.24
US$7,722 		167 -2.0% 46.24 US$7,722
2018-12-27 2018-12-21 S Sale Keyes Mike J.

SVP, Chief Corporate Affairs

Officer
3,111 -16.5%
46.19
US$143,697 		3,111 -16.5% 46.19 US$143,697
2018-09-06 2018-09-04 B Purchase Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
990 +2.0%
52.54
US$52,013 		990 +2.0% 52.54 US$52,013
2018-09-06 2018-09-04 B Purchase Hamel Matthew E

EVP, Gen Counsel and Secretary

Officer
705 +2.6%
53.13
US$37,460 		705 +2.6% 53.13 US$37,460
2018-06-21 2018-06-19 S Sale Hinrichs Thomas

Pres., International Division

Officer
3 -100.0%
52.83
US$172 		3 -100.0% 52.83 US$172
2018-06-21 2018-06-19 S Sale Hinrichs Thomas

Pres., International Division

Officer
28 -0.9%
52.83
US$1,479 		28 -0.9% 52.83 US$1,479
2018-06-21 2018-06-19 S Sale Hinrichs Thomas

Pres., International Division

Officer
6 -100.0%
51.12
US$324 		6 -100.0% 51.12 US$324
2018-06-21 2018-06-19 S Sale Hinrichs Thomas

Pres., International Division

Officer
36 -1.4%
51.12
US$1,840 		36 -1.4% 51.12 US$1,840
2018-01-09 2018-01-05 S Sale Hawley Kirsten M

SVP, Chief HR Officer

Officer
3,809 -65.7%
67.82
US$258,345 		3,809 -65.7% 67.82 US$258,345
2018-01-09 2018-01-05 S Sale Masick Michael Andrew

VP DIR CORP STRATEGY

Officer
141 -100.0%
68.03
US$9,592 		141 -100.0% 68.03 US$9,592
2018-01-09 2018-01-05 S Sale Masick Michael Andrew

VP DIR CORP STRATEGY

Officer
343 -70.9%
67.94
US$23,304 		343 -70.9% 67.94 US$23,304
2018-01-04 2018-01-02 S Sale Cook John D. Non-Executive Director
6,653 -25.0%
67.71
US$450,497 		6,653 -25.0% 67.71 US$450,497
2018-01-04 2018-01-02 S Sale Hayes John V.

SVP, Chief Marketing Officer

Officer
1,579 -17.2%
67.71
US$106,914 		1,579 -17.2% 67.71 US$106,914
2018-01-04 2018-01-02 S Sale MORREAU JANE C

EVP, Chief Financial Officer

Officer
11,214 -99.1%
67.41
US$755,885 		11,214 -99.1% 67.41 US$755,885
2017-12-13 2017-12-11 S Sale McCallum Mark I

EVP/Pres. Jack Daniel's Brands
33,111 -75.6%
65.85
US$2,180,290 		33,111 -75.6% 65.85 US$2,180,290
2017-10-25 2017-10-23 S Sale Hayes John V.

SVP, Chief Marketing Officer
9,742 -48.0%
56.08
US$546,331 		9,742 -48.0% 56.08 US$546,331
2017-09-08 2017-09-06 B Purchase Hamel Matthew E

EVP, Gen Counsel and Secretary
133 +0.8%
53.93
US$7,173 		133 +0.8% 53.93 US$7,173
2017-09-08 2017-09-06 B Purchase Hamel Matthew E

EVP, Gen Counsel and Secretary
250 +1.1%
56.37
US$14,092 		250 +1.1% 56.37 US$14,092
2017-04-11 2017-04-07 S Sale de Chabert Ralph E

SVP, Chief Diversity Officer
1,760 -27.6%
45.53
US$80,130 		1,760 -27.6% 45.53 US$80,130
2017-03-28 2017-03-24 S Sale Steiner Lisa P

SVP, Chief of Staff
4,630 -27.4%
47.42
US$219,549 		4,630 -27.4% 47.42 US$219,549
2017-03-14 2017-03-10 S Sale Whiting Lawson E

EVP, Chief Brands & Strategy
6,723 -100.0%
46.52
US$312,755 		6,723 -100.0% 46.52 US$312,755
2017-03-14 2017-03-10 S Sale McCallum Mark I

EVP/Pres. Jack Daniel's Brands
14,750 -57.9%
46.49
US$685,686 		14,750 -57.9% 46.49 US$685,686
2017-03-14 2017-03-10 S Sale McCallum Mark I

EVP/Pres. Jack Daniel's Brands
17,872 -27.4%
47.47
US$848,400 		17,872 -27.4% 47.47 US$848,400
2017-01-18 2017-01-13 S Sale Jones Jill Ackerman

Executive Vice President
10,515 -20.9%
43.92
US$461,832 		10,515 -20.9% 43.92 US$461,832
2017-01-18 2017-01-13 S Sale Steiner Lisa P

SVP, Chief of Staff
8,502 -94.6%
43.92
US$373,405 		8,502 -94.6% 43.92 US$373,405
2017-01-18 2017-01-13 S Sale Steiner Lisa P

SVP, Chief of Staff
1,436 -13.8%
43.88
US$63,004 		1,436 -13.8% 43.88 US$63,004
2017-01-05 2017-01-03 S Sale MORREAU JANE C

EVP, Chief Financial Officer
5,423 -98.1%
45.17
US$244,950 		5,423 -98.1% 45.17 US$244,950
2016-12-13 2016-12-09 B Purchase Brown J McCauley Large shareholder
1,865 +5.8%
48.00
US$89,520 		1,865 +5.8% 48.00 US$89,520
2016-10-18 2016-10-14 S Sale Steiner Lisa P

SVP, Chief of Staff

Officer
10,510 -100.0%
45.30
US$476,103 		10,510 -100.0% 45.30 US$476,103
2016-07-11 2016-07-08 S Sale Jones Jill Ackerman

Executive Vice President

Officer
4,759 -19.3%
98.00
US$466,382 		4,759 -19.3% 98.00 US$466,382
2016-04-15 2016-04-14 S Sale de Chabert Ralph E

SVP, Chief Diversity Officer

Officer
706 -36.7%
95.00
US$67,070 		706 -36.7% 95.00 US$67,070
2017-06-14 2016-04-12 S Sale Brown Stuart R
150 -1.5%
95.76
US$14,364 		150 -1.5% 95.76 US$14,364
2016-03-29 2016-03-29 S Sale Steiner Lisa P

SVP, Chief of Staff

Officer
1,000 -90.0%
97.50
US$97,500 		1,000 -90.0% 97.50 US$97,500
2016-03-15 2016-03-11 S Sale Jones Jill Ackerman

Executive Vice President

Officer
9,573 -22.6%
98.00
US$938,154 		9,573 -22.6% 98.00 US$938,154
2016-03-08 2016-03-07 S Sale McCallum Mark I

EVP/Pres. Jack Daniel's Brands

Officer
12,845 -26.8%
97.92
US$1,257,798 		12,845 -26.8% 97.92 US$1,257,798
2016-03-08 2016-03-04 S Sale MORREAU JANE C

EVP, Chief Financial Officer

Officer
7,208 -40.6%
95.00
US$684,760 		7,208 -40.6% 95.00 US$684,760
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