United States Computers, Phones & Household Electronics

Apple Inc (AAPL)

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Over the past 90 days, Apple Inc. insiders have engaged in 10 transactions, resulting in a net sale value of approximately $86.7 million. Notable activity includes significant planned and open-market sales by Director Arthur D. Levinson and other senior executives. These transactions follow the company's recent earnings report, which showed a 3.6% earnings beat.
Ticker: AAPL Exchange: NSM
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Trades
Planned sale 16 Jun 2026
Value US$2,432,391.36 | Price 14.77 | Shares 90,423 (+19.0%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-06-17 2026-06-16 PlS Planned sale
Borders Ben

Principal Accounting Officer

Officer
90,423 +19.0%
14.77
US$2,432,391 		90,423 +19.0% 14.77 US$2,432,391
2026-05-29 2026-05-27 S Sale
2.5
LEVINSON ARTHUR D
Non-Executive Director
98,156 +27.8%
389.92
US$3,303,163 		98,156 +27.8% 389.92 US$3,303,163
2026-05-27 2026-05-27 PrS Proposed sale
2.5
LEVINSON ARTHUR D

Director

Non-Executive Director
80,063
143.23
US$1,660,343 		80,063 143.23 US$1,660,343
2026-05-12 2026-05-08 PlS Planned sale
Borders Ben

Principal Accounting Officer

Officer
1,274 -3.2%
290.00
US$369,460 		1,274 -3.2% 290.00 US$369,460
2026-05-08 2026-05-06 S Sale
2.5
LEVINSON ARTHUR D
Non-Executive Director
100,473 -2.6%
285.04
US$28,638,824 		100,473 -2.6% 285.04 US$28,638,824
2026-05-08 2026-05-06 S Sale
2.5
LEVINSON ARTHUR D
Non-Executive Director
149,527 -3.7%
284.57
US$42,550,898 		149,527 -3.7% 284.57 US$42,550,898
2026-05-06 2026-05-06 PrS Proposed sale
2.5
LEVINSON ARTHUR D

Director

Non-Executive Director
250,000
284.76
US$71,190,164 		250,000 284.76 US$71,190,164
2026-05-05 2026-05-05 PrS Proposed sale
2.2
KATHERINE L ADAMS

Former officer

Officer
43,000
279.99
US$12,039,493 		43,000 279.99 US$12,039,493
2026-04-27 2026-04-23 PlS Planned sale
Parekh Kevan

Senior Vice President, CFO

Officer
1,534 -10.3%
275.00
US$421,850 		1,534 -10.3% 275.00 US$421,850
2026-04-23 2026-04-23 PrS Proposed sale
KEVAN PAREKH

Officer

Officer
1,534
273.17
US$419,043 		1,534 273.17 US$419,043
2026-04-03 2026-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
4,566 -0.1%
256.00
US$1,168,896 		4,566 -0.1% 256.00 US$1,168,896
2026-04-03 2026-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
28,188 -0.9%
255.17
US$7,192,732 		28,188 -0.9% 255.17 US$7,192,732
2026-04-03 2026-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
16,083 -0.5%
254.37
US$4,091,033 		16,083 -0.5% 254.37 US$4,091,033
2026-04-03 2026-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
1,878 -0.1%
253.13
US$475,378 		1,878 -0.1% 253.13 US$475,378
2026-04-03 2026-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
9,147 -0.3%
252.11
US$2,306,050 		9,147 -0.3% 252.11 US$2,306,050
2026-04-03 2026-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
5,087 -0.2%
251.25
US$1,278,109 		5,087 -0.2% 251.25 US$1,278,109
2026-04-03 2026-04-02 PlS Planned sale
O'BRIEN DEIRDRE

Senior Vice President

Officer
9,664 -6.6%
255.82
US$2,472,244 		9,664 -6.6% 255.82 US$2,472,244
2026-04-03 2026-04-02 PlS Planned sale
O'BRIEN DEIRDRE

Senior Vice President

Officer
20,338 -12.2%
255.12
US$5,188,631 		20,338 -12.2% 255.12 US$5,188,631
2026-04-02 2026-04-02 PrS Proposed sale
O'BRIEN DEIRDRE

Officer

Officer
30,002
255.35
US$7,660,978 		30,002 255.35 US$7,660,978
2026-04-02 2026-04-02 PrS Proposed sale
1.2
COOK TIMOTHY D

Officer; Director

Executive Director
64,949
254.23
US$16,512,062 		64,949 254.23 US$16,512,062
2025-11-12 2025-11-07 S Sale
2.7
KONDO CHRIS

Principal Accounting Officer

Officer
3,752 -19.9%
271.23
US$1,017,655 		3,752 -19.9% 271.23 US$1,017,655
2025-10-17 2025-10-16 PlS Planned sale
Parekh Kevan

Senior Vice President, CFO

Officer
500 -5.4%
248.73
US$124,365 		500 -5.4% 248.73 US$124,365
2025-10-17 2025-10-16 PlS Planned sale
Parekh Kevan

Senior Vice President, CFO

Officer
1,534 -14.2%
247.82
US$380,156 		1,534 -14.2% 247.82 US$380,156
2025-10-17 2025-10-16 PlS Planned sale
Parekh Kevan

Senior Vice President, CFO

Officer
1,665 -13.4%
247.04
US$411,322 		1,665 -13.4% 247.04 US$411,322
2025-10-17 2025-10-16 PlS Planned sale
Parekh Kevan

Senior Vice President, CFO

Officer
500 -3.9%
245.89
US$122,945 		500 -3.9% 245.89 US$122,945
2025-10-16 2025-10-16 PrS Proposed sale
KEVAN PAREKH

Officer

Officer
4,199
249.34
US$1,046,979 		4,199 249.34 US$1,046,979
2025-10-03 2025-10-02 PlS Planned sale
2.2
Adams Katherine L.

SVP, GC and Secretary

Officer
21,551 -10.7%
257.54
US$5,550,245 		21,551 -10.7% 257.54 US$5,550,245
2025-10-03 2025-10-02 PlS Planned sale
2.2
Adams Katherine L.

SVP, GC and Secretary

Officer
13,974 -6.5%
256.60
US$3,585,728 		13,974 -6.5% 256.60 US$3,585,728
2025-10-03 2025-10-02 PlS Planned sale
2.2
Adams Katherine L.

SVP, GC and Secretary

Officer
8,100 -3.6%
255.96
US$2,073,276 		8,100 -3.6% 255.96 US$2,073,276
2025-10-03 2025-10-02 PlS Planned sale
2.2
Adams Katherine L.

SVP, GC and Secretary

Officer
3,500 -1.5%
254.83
US$891,905 		3,500 -1.5% 254.83 US$891,905
2025-10-03 2025-10-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
59,751 -1.8%
257.57
US$15,390,065 		59,751 -1.8% 257.57 US$15,390,065
2025-10-03 2025-10-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
39,293 -1.2%
256.62
US$10,083,370 		39,293 -1.2% 256.62 US$10,083,370
2025-10-03 2025-10-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
22,524 -0.7%
255.86
US$5,762,991 		22,524 -0.7% 255.86 US$5,762,991
2025-10-03 2025-10-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
8,395 -0.2%
254.83
US$2,139,298 		8,395 -0.2% 254.83 US$2,139,298
2025-10-03 2025-10-02 PlS Planned sale
O'BRIEN DEIRDRE

Senior Vice President

Officer
1,740 -1.3%
258.08
US$449,059 		1,740 -1.3% 258.08 US$449,059
2025-10-03 2025-10-02 PlS Planned sale
O'BRIEN DEIRDRE

Senior Vice President

Officer
41,273 -23.0%
257.36
US$10,622,019 		41,273 -23.0% 257.36 US$10,622,019
2025-10-02 2025-10-02 PrS Proposed sale
O'BRIEN DEIRDRE

Officer

Officer
43,013
257.38
US$11,070,897 		43,013 257.38 US$11,070,897
2025-10-02 2025-10-02 PrS Proposed sale
WILLIAMS JEFFREY E

Officer

Officer
43,013
256.58
US$11,036,060 		43,013 256.58 US$11,036,060
2025-10-02 2025-10-02 PrS Proposed sale
1.2
COOK TIMOTHY D

Director

Non-Executive Director
129,963
256.81
US$33,375,525 		129,963 256.81 US$33,375,525
2025-10-02 2025-10-02 PrS Proposed sale
1.2
COOK TIMOTHY D

Officer; Director

Executive Director
129,962
256.81
US$33,375,268 		129,962 256.81 US$33,375,268
2025-10-02 2025-10-02 PrS Proposed sale
2.2
KATHERINE L ADAMS

Officer

Officer
47,125
255.45
US$12,038,081 		47,125 255.45 US$12,038,081
2025-08-29 2025-08-28 S Sale
2.5
LEVINSON ARTHUR D
Non-Executive Director
90,000 -2.2%
232.07
US$20,886,300 		90,000 -2.2% 232.07 US$20,886,300
2025-08-28 2025-08-28 PrS Proposed sale
2.5
LEVINSON ARTHUR D

Director

Non-Executive Director
90,000
232.07
US$20,885,966 		90,000 232.07 US$20,885,966
2025-08-12 2025-08-08 PlS Planned sale
O'BRIEN DEIRDRE

Senior Vice President

Officer
34,821 -20.3%
223.20
US$7,772,047 		34,821 -20.3% 223.20 US$7,772,047
2025-08-08 2025-08-08 PrS Proposed sale
O'BRIEN DEIRDRE

Officer

Officer
34,821
223.20
US$7,772,065 		34,821 223.20 US$7,772,065
2025-05-14 2025-05-12 S Sale
2.7
KONDO CHRIS

Principal Accounting Officer

Officer
4,486 -22.4%
208.19
US$933,955 		4,486 -22.4% 208.19 US$933,955
2025-04-25 2025-04-23 PlS Planned sale
Parekh Kevan

Senior Vice President, CFO

Officer
4,570 -50.0%
206.00
US$941,420 		4,570 -50.0% 206.00 US$941,420
2025-04-23 2025-04-23 PrS Proposed sale
KEVAN PAREKH

Officer

Officer
4,570
199.74
US$912,812 		4,570 199.74 US$912,812
2025-04-03 2025-04-02 PlS Planned sale
2.2
Adams Katherine L.

SVP, GC and Secretary

Officer
5,648 -3.1%
224.62
US$1,268,654 		5,648 -3.1% 224.62 US$1,268,654
2025-04-03 2025-04-02 PlS Planned sale
2.2
Adams Katherine L.

SVP, GC and Secretary

Officer
22,343 -10.8%
223.90
US$5,002,598 		22,343 -10.8% 223.90 US$5,002,598
2025-04-03 2025-04-02 PlS Planned sale
2.2
Adams Katherine L.

SVP, GC and Secretary

Officer
9,231 -4.3%
222.87
US$2,057,313 		9,231 -4.3% 222.87 US$2,057,313
2025-04-03 2025-04-02 PlS Planned sale
2.2
Adams Katherine L.

SVP, GC and Secretary

Officer
1,600 -0.7%
221.68
US$354,688 		1,600 -0.7% 221.68 US$354,688
2025-04-03 2025-04-02 PlS Planned sale
WILLIAMS JEFFREY E

COO

Officer
2,480 -0.6%
225.03
US$558,074 		2,480 -0.6% 225.03 US$558,074
2025-04-03 2025-04-02 PlS Planned sale
WILLIAMS JEFFREY E

COO

Officer
17,292 -4.2%
224.34
US$3,879,287 		17,292 -4.2% 224.34 US$3,879,287
2025-04-03 2025-04-02 PlS Planned sale
WILLIAMS JEFFREY E

COO

Officer
15,721 -3.7%
223.48
US$3,513,329 		15,721 -3.7% 223.48 US$3,513,329
2025-04-03 2025-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
10,590 -0.3%
224.76
US$2,380,208 		10,590 -0.3% 224.76 US$2,380,208
2025-04-03 2025-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
62,077 -1.9%
223.97
US$13,903,386 		62,077 -1.9% 223.97 US$13,903,386
2025-04-03 2025-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
28,774 -0.9%
222.99
US$6,416,314 		28,774 -0.9% 222.99 US$6,416,314
2025-04-03 2025-04-02 PlS Planned sale
1.2
COOK TIMOTHY D

Chief Executive Officer

Executive Director
6,695 -0.2%
221.77
US$1,484,750 		6,695 -0.2% 221.77 US$1,484,750
2025-04-02 2025-04-02 PrS Proposed sale
WILLIAMS JEFFREY E

Officer

Officer
35,493
224.01
US$7,950,684 		35,493 224.01 US$7,950,684
2025-04-02 2025-04-02 PrS Proposed sale
1.2
COOK TIMOTHY D

Officer; Director

Executive Director
108,136
223.65
US$24,184,498 		108,136 223.65 US$24,184,498
2025-04-02 2025-04-02 PrS Proposed sale
2.2
KATHERINE L ADAMS

Officer

Officer
38,822
223.19
US$8,664,682 		38,822 223.19 US$8,664,682
2025-02-04 2025-02-03 S Sale
2.5
LEVINSON ARTHUR D
Non-Executive Director
1,516 -0.0%
226.35
US$343,147 		1,516 -0.0% 226.35 US$343,147
2025-02-03 2025-02-03 PrS Proposed sale
2.5
LEVINSON ARTHUR D

Director

Non-Executive Director
1,516
226.35
US$343,147 		1,516 226.35 US$343,147
2024-12-18 2024-12-16 PlS Planned sale
WILLIAMS JEFFREY E

COO

Officer
8,384 -2.1%
251.10
US$2,105,222 		8,384 -2.1% 251.10 US$2,105,222
2024-12-18 2024-12-16 PlS Planned sale
WILLIAMS JEFFREY E

COO

Officer
42,939 -9.7%
250.58
US$10,759,655 		42,939 -9.7% 250.58 US$10,759,655
2024-12-18 2024-12-16 PlS Planned sale
WILLIAMS JEFFREY E

COO

Officer
34,752 -7.3%
249.50
US$8,670,624 		34,752 -7.3% 249.50 US$8,670,624
2024-12-18 2024-12-16 PlS Planned sale
WILLIAMS JEFFREY E

COO

Officer
13,925 -2.8%
248.61
US$3,461,894 		13,925 -2.8% 248.61 US$3,461,894
2024-12-16 2024-12-16 PrS Proposed sale
WILLIAMS JEFFREY E

Officer

Officer
100,000
249.97
US$24,997,440 		100,000 249.97 US$24,997,440
2024-11-19 2024-11-19 PrS Proposed sale
2.5
LEVINSON ARTHUR D

Director

Non-Executive Director
50,000
229.28
US$11,464,127 		50,000 229.28 US$11,464,127
2024-11-19 2024-11-19 S Sale
2.5
LEVINSON ARTHUR D
Non-Executive Director
50,000 -1.2%
229.28
US$11,464,000 		50,000 -1.2% 229.28 US$11,464,000
2024-11-19 2024-11-18 S Sale
2.5
LEVINSON ARTHUR D
Non-Executive Director
75,000 -1.8%
228.66
US$17,149,500 		75,000 -1.8% 228.66 US$17,149,500
2024-11-19 2024-11-18 S Sale
2.7
KONDO CHRIS

Principal Accounting Officer

Officer
4,130 -21.1%
228.87
US$945,233 		4,130 -21.1% 228.87 US$945,233
2024-11-18 2024-11-18 PrS Proposed sale
2.5
LEVINSON ARTHUR D

Director

Non-Executive Director
75,000
228.66
US$17,149,334 		75,000 228.66 US$17,149,334
2024-11-19 2024-11-15 S Sale
2.5
LEVINSON ARTHUR D
Non-Executive Director
75,000 -1.7%
224.68
US$16,851,000 		75,000 -1.7% 224.68 US$16,851,000
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