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Apple Inc (AAPL)

Over the last 90 days, Apple Inc. has seen significant insider selling, with a net value of over $86 million. The majority of this activity consists of sales, with no reported insider purchases. Notable transactions include large sales by Arthur D. Levinson and Tim Cook, primarily categorized as planned or proposed sales.
Stock chart
Ticker: AAPL Exchange: NSM


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
LEVINSON ARTHUR D
2 sales — total 200,000 USD
Sale 27 May 2026
Value US$3,303,162.71 | Price 389.92 | Shares 98,156
Proposed sale 27 May 2026
Value US$1,660,342.93 | Price 143.23 | Shares 80,063
Planned sale 8 May 2026
Value US$595,415.69 | Price 68.54 | Shares 27,151
Sale 6 May 2026
Value US$28,638,823.92 | Price 285.04 | Shares 100,473
Sale 6 May 2026
Value US$42,550,898.39 | Price 284.57 | Shares 149,527
Proposed sale 6 May 2026
Value US$71,190,164.00 | Price 284.76 | Shares 250,000
Proposed sale 5 May 2026
Value US$12,039,492.60 | Price 279.99 | Shares 43,000
Planned sale 23 Apr 2026
Value US$421,850.00 | Price 275.00 | Shares 1,534
Proposed sale 23 Apr 2026
Value US$419,042.78 | Price 273.17 | Shares 1,534
Planned sale 2 Apr 2026
Value US$1,168,896.00 | Price 256.00 | Shares 4,566
Planned sale 2 Apr 2026
Value US$7,192,731.96 | Price 255.17 | Shares 28,188
Planned sale 2 Apr 2026
Value US$4,091,032.71 | Price 254.37 | Shares 16,083
Planned sale 2 Apr 2026
Value US$475,378.14 | Price 253.13 | Shares 1,878
Planned sale 2 Apr 2026
Value US$2,306,050.17 | Price 252.11 | Shares 9,147
Planned sale 2 Apr 2026
Value US$1,278,108.75 | Price 251.25 | Shares 5,087
Proposed sale 2 Apr 2026
Value US$16,512,062.21 | Price 254.23 | Shares 64,949
Planned sale 2 Apr 2026
Value US$2,472,244.48 | Price 255.82 | Shares 9,664
Planned sale 2 Apr 2026
Value US$5,188,630.56 | Price 255.12 | Shares 20,338
Proposed sale 2 Apr 2026
Value US$7,660,977.70 | Price 255.35 | Shares 30,002
Sale 7 Nov 2025
Value US$1,017,654.96 | Price 271.23 | Shares 3,752
Planned sale 16 Oct 2025
Value US$124,365.00 | Price 248.73 | Shares 500
Planned sale 16 Oct 2025
Value US$380,155.88 | Price 247.82 | Shares 1,534
Planned sale 16 Oct 2025
Value US$411,321.60 | Price 247.04 | Shares 1,665
Planned sale 16 Oct 2025
Value US$122,945.00 | Price 245.89 | Shares 500
Proposed sale 16 Oct 2025
Value US$1,046,978.66 | Price 249.34 | Shares 4,199
Planned sale 2 Oct 2025
Value US$5,550,244.54 | Price 257.54 | Shares 21,551
Planned sale 2 Oct 2025
Value US$3,585,728.40 | Price 256.60 | Shares 13,974
Planned sale 2 Oct 2025
Value US$2,073,276.00 | Price 255.96 | Shares 8,100
Planned sale 2 Oct 2025
Value US$891,905.00 | Price 254.83 | Shares 3,500
Planned sale 2 Oct 2025
Value US$15,390,065.07 | Price 257.57 | Shares 59,751
Planned sale 2 Oct 2025
Value US$10,083,369.66 | Price 256.62 | Shares 39,293
Planned sale 2 Oct 2025
Value US$5,762,990.64 | Price 255.86 | Shares 22,524
Planned sale 2 Oct 2025
Value US$2,139,297.85 | Price 254.83 | Shares 8,395
Proposed sale 2 Oct 2025
Value US$33,375,525.10 | Price 256.81 | Shares 129,963
Proposed sale 2 Oct 2025
Value US$33,375,268.30 | Price 256.81 | Shares 129,962
Planned sale 2 Oct 2025
Value US$449,059.20 | Price 258.08 | Shares 1,740
Planned sale 2 Oct 2025
Value US$10,622,019.28 | Price 257.36 | Shares 41,273
Proposed sale 2 Oct 2025
Value US$11,070,896.70 | Price 257.38 | Shares 43,013
Proposed sale 2 Oct 2025
Value US$11,036,060.48 | Price 256.58 | Shares 43,013
Proposed sale 2 Oct 2025
Value US$12,038,081.25 | Price 255.45 | Shares 47,125
Sale 28 Aug 2025
Value US$20,886,300.00 | Price 232.07 | Shares 90,000
Proposed sale 28 Aug 2025
Value US$20,885,966.00 | Price 232.07 | Shares 90,000
Planned sale 8 Aug 2025
Value US$7,772,047.20 | Price 223.20 | Shares 34,821
Proposed sale 8 Aug 2025
Value US$7,772,064.61 | Price 223.20 | Shares 34,821
Sale 12 May 2025
Value US$933,955.14 | Price 208.19 | Shares 4,486
Planned sale 23 Apr 2025
Value US$941,420.00 | Price 206.00 | Shares 4,570
Proposed sale 23 Apr 2025
Value US$912,811.80 | Price 199.74 | Shares 4,570
Planned sale 2 Apr 2025
Value US$1,268,653.76 | Price 224.62 | Shares 5,648
Planned sale 2 Apr 2025
Value US$5,002,597.70 | Price 223.90 | Shares 22,343
Planned sale 2 Apr 2025
Value US$2,057,312.97 | Price 222.87 | Shares 9,231
Planned sale 2 Apr 2025
Value US$354,688.00 | Price 221.68 | Shares 1,600
Planned sale 2 Apr 2025
Value US$558,074.40 | Price 225.03 | Shares 2,480
Planned sale 2 Apr 2025
Value US$3,879,287.28 | Price 224.34 | Shares 17,292
Planned sale 2 Apr 2025
Value US$3,513,329.08 | Price 223.48 | Shares 15,721
Proposed sale 2 Apr 2025
Value US$7,950,684.00 | Price 224.01 | Shares 35,493
Planned sale 2 Apr 2025
Value US$2,380,208.40 | Price 224.76 | Shares 10,590
Planned sale 2 Apr 2025
Value US$13,903,385.69 | Price 223.97 | Shares 62,077
Planned sale 2 Apr 2025
Value US$6,416,314.26 | Price 222.99 | Shares 28,774
Planned sale 2 Apr 2025
Value US$1,484,750.15 | Price 221.77 | Shares 6,695
Proposed sale 2 Apr 2025
Value US$24,184,497.50 | Price 223.65 | Shares 108,136
Proposed sale 2 Apr 2025
Value US$8,664,682.18 | Price 223.19 | Shares 38,822
Sale 3 Feb 2025
Value US$343,146.75 | Price 226.35 | Shares 1,516
Proposed sale 3 Feb 2025
Value US$343,147.00 | Price 226.35 | Shares 1,516
Planned sale 16 Dec 2024
Value US$2,105,222.40 | Price 251.10 | Shares 8,384
Planned sale 16 Dec 2024
Value US$10,759,654.62 | Price 250.58 | Shares 42,939
Planned sale 16 Dec 2024
Value US$8,670,624.00 | Price 249.50 | Shares 34,752
Planned sale 16 Dec 2024
Value US$3,461,894.25 | Price 248.61 | Shares 13,925
Proposed sale 16 Dec 2024
Value US$24,997,440.00 | Price 249.97 | Shares 100,000
Proposed sale 19 Nov 2024
Value US$11,464,127.00 | Price 229.28 | Shares 50,000
Sale 19 Nov 2024
Value US$11,464,000.00 | Price 229.28 | Shares 50,000
Sale 18 Nov 2024
Value US$17,149,500.00 | Price 228.66 | Shares 75,000
Proposed sale 18 Nov 2024
Value US$17,149,334.00 | Price 228.66 | Shares 75,000
Sale 18 Nov 2024
Value US$945,233.10 | Price 228.87 | Shares 4,130
Sale 15 Nov 2024
Value US$16,851,000.00 | Price 224.68 | Shares 75,000
Proposed sale 15 Nov 2024
Value US$16,850,931.00 | Price 224.68 | Shares 75,000
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-05-29 2026-05-27 S Sale Non-Executive Director
98,156 +27.8%
389.92
US$3,303,163
98,156 +27.8% 389.92 US$3,303,163
2026-05-27 2026-05-27 PrS Proposed sale

Director

Non-Executive Director
80,063
143.23
US$1,660,343
80,063 143.23 US$1,660,343
2026-05-12 2026-05-08 PlS Planned sale

Principal Accounting Officer

Officer
27,151 +12.9%
68.54
US$595,416
27,151 +12.9% 68.54 US$595,416
2026-05-08 2026-05-06 S Sale Non-Executive Director
100,473 -2.6%
285.04
US$28,638,824
100,473 -2.6% 285.04 US$28,638,824
2026-05-08 2026-05-06 S Sale Non-Executive Director
149,527 -3.7%
284.57
US$42,550,898
149,527 -3.7% 284.57 US$42,550,898
2026-05-06 2026-05-06 PrS Proposed sale

Director

Non-Executive Director
250,000
284.76
US$71,190,164
250,000 284.76 US$71,190,164
2026-05-05 2026-05-05 PrS Proposed sale

Former officer

Officer
43,000
279.99
US$12,039,493
43,000 279.99 US$12,039,493
2026-04-27 2026-04-23 PlS Planned sale

Senior Vice President, CFO

Officer
1,534 -10.3%
275.00
US$421,850
1,534 -10.3% 275.00 US$421,850
2026-04-23 2026-04-23 PrS Proposed sale

Officer

Officer
1,534
273.17
US$419,043
1,534 273.17 US$419,043
2026-04-03 2026-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
4,566 -0.1%
256.00
US$1,168,896
4,566 -0.1% 256.00 US$1,168,896
2026-04-03 2026-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
28,188 -0.9%
255.17
US$7,192,732
28,188 -0.9% 255.17 US$7,192,732
2026-04-03 2026-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
16,083 -0.5%
254.37
US$4,091,033
16,083 -0.5% 254.37 US$4,091,033
2026-04-03 2026-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
1,878 -0.1%
253.13
US$475,378
1,878 -0.1% 253.13 US$475,378
2026-04-03 2026-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
9,147 -0.3%
252.11
US$2,306,050
9,147 -0.3% 252.11 US$2,306,050
2026-04-03 2026-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
5,087 -0.2%
251.25
US$1,278,109
5,087 -0.2% 251.25 US$1,278,109
2026-04-03 2026-04-02 PlS Planned sale

Senior Vice President

Officer
9,664 -6.6%
255.82
US$2,472,244
9,664 -6.6% 255.82 US$2,472,244
2026-04-03 2026-04-02 PlS Planned sale

Senior Vice President

Officer
20,338 -12.2%
255.12
US$5,188,631
20,338 -12.2% 255.12 US$5,188,631
2026-04-02 2026-04-02 PrS Proposed sale

Officer

Officer
30,002
255.35
US$7,660,978
30,002 255.35 US$7,660,978
2026-04-02 2026-04-02 PrS Proposed sale

Officer; Director

Executive Director
64,949
254.23
US$16,512,062
64,949 254.23 US$16,512,062
2025-11-12 2025-11-07 S Sale

Principal Accounting Officer

Officer
3,752 -19.9%
271.23
US$1,017,655
3,752 -19.9% 271.23 US$1,017,655
2025-10-17 2025-10-16 PlS Planned sale

Senior Vice President, CFO

Officer
500 -5.4%
248.73
US$124,365
500 -5.4% 248.73 US$124,365
2025-10-17 2025-10-16 PlS Planned sale

Senior Vice President, CFO

Officer
1,534 -14.2%
247.82
US$380,156
1,534 -14.2% 247.82 US$380,156
2025-10-17 2025-10-16 PlS Planned sale

Senior Vice President, CFO

Officer
1,665 -13.4%
247.04
US$411,322
1,665 -13.4% 247.04 US$411,322
2025-10-17 2025-10-16 PlS Planned sale

Senior Vice President, CFO

Officer
500 -3.9%
245.89
US$122,945
500 -3.9% 245.89 US$122,945
2025-10-16 2025-10-16 PrS Proposed sale

Officer

Officer
4,199
249.34
US$1,046,979
4,199 249.34 US$1,046,979
2025-10-03 2025-10-02 PlS Planned sale

SVP, GC and Secretary

Officer
21,551 -10.7%
257.54
US$5,550,245
21,551 -10.7% 257.54 US$5,550,245
2025-10-03 2025-10-02 PlS Planned sale

SVP, GC and Secretary

Officer
13,974 -6.5%
256.60
US$3,585,728
13,974 -6.5% 256.60 US$3,585,728
2025-10-03 2025-10-02 PlS Planned sale

SVP, GC and Secretary

Officer
8,100 -3.6%
255.96
US$2,073,276
8,100 -3.6% 255.96 US$2,073,276
2025-10-03 2025-10-02 PlS Planned sale

SVP, GC and Secretary

Officer
3,500 -1.5%
254.83
US$891,905
3,500 -1.5% 254.83 US$891,905
2025-10-03 2025-10-02 PlS Planned sale

Chief Executive Officer

Executive Director
59,751 -1.8%
257.57
US$15,390,065
59,751 -1.8% 257.57 US$15,390,065
2025-10-03 2025-10-02 PlS Planned sale

Chief Executive Officer

Executive Director
39,293 -1.2%
256.62
US$10,083,370
39,293 -1.2% 256.62 US$10,083,370
2025-10-03 2025-10-02 PlS Planned sale

Chief Executive Officer

Executive Director
22,524 -0.7%
255.86
US$5,762,991
22,524 -0.7% 255.86 US$5,762,991
2025-10-03 2025-10-02 PlS Planned sale

Chief Executive Officer

Executive Director
8,395 -0.2%
254.83
US$2,139,298
8,395 -0.2% 254.83 US$2,139,298
2025-10-03 2025-10-02 PlS Planned sale

Senior Vice President

Officer
1,740 -1.3%
258.08
US$449,059
1,740 -1.3% 258.08 US$449,059
2025-10-03 2025-10-02 PlS Planned sale

Senior Vice President

Officer
41,273 -23.0%
257.36
US$10,622,019
41,273 -23.0% 257.36 US$10,622,019
2025-10-02 2025-10-02 PrS Proposed sale

Officer

Officer
43,013
257.38
US$11,070,897
43,013 257.38 US$11,070,897
2025-10-02 2025-10-02 PrS Proposed sale

Officer

Officer
43,013
256.58
US$11,036,060
43,013 256.58 US$11,036,060
2025-10-02 2025-10-02 PrS Proposed sale

Director

Non-Executive Director
129,963
256.81
US$33,375,525
129,963 256.81 US$33,375,525
2025-10-02 2025-10-02 PrS Proposed sale

Officer; Director

Executive Director
129,962
256.81
US$33,375,268
129,962 256.81 US$33,375,268
2025-10-02 2025-10-02 PrS Proposed sale

Officer

Officer
47,125
255.45
US$12,038,081
47,125 255.45 US$12,038,081
2025-08-29 2025-08-28 S Sale Non-Executive Director
90,000 -2.2%
232.07
US$20,886,300
90,000 -2.2% 232.07 US$20,886,300
2025-08-28 2025-08-28 PrS Proposed sale

Director

Non-Executive Director
90,000
232.07
US$20,885,966
90,000 232.07 US$20,885,966
2025-08-12 2025-08-08 PlS Planned sale

Senior Vice President

Officer
34,821 -20.3%
223.20
US$7,772,047
34,821 -20.3% 223.20 US$7,772,047
2025-08-08 2025-08-08 PrS Proposed sale

Officer

Officer
34,821
223.20
US$7,772,065
34,821 223.20 US$7,772,065
2025-05-14 2025-05-12 S Sale

Principal Accounting Officer

Officer
4,486 -22.4%
208.19
US$933,955
4,486 -22.4% 208.19 US$933,955
2025-04-25 2025-04-23 PlS Planned sale

Senior Vice President, CFO

Officer
4,570 -50.0%
206.00
US$941,420
4,570 -50.0% 206.00 US$941,420
2025-04-23 2025-04-23 PrS Proposed sale

Officer

Officer
4,570
199.74
US$912,812
4,570 199.74 US$912,812
2025-04-03 2025-04-02 PlS Planned sale

SVP, GC and Secretary

Officer
5,648 -3.1%
224.62
US$1,268,654
5,648 -3.1% 224.62 US$1,268,654
2025-04-03 2025-04-02 PlS Planned sale

SVP, GC and Secretary

Officer
22,343 -10.8%
223.90
US$5,002,598
22,343 -10.8% 223.90 US$5,002,598
2025-04-03 2025-04-02 PlS Planned sale

SVP, GC and Secretary

Officer
9,231 -4.3%
222.87
US$2,057,313
9,231 -4.3% 222.87 US$2,057,313
2025-04-03 2025-04-02 PlS Planned sale

SVP, GC and Secretary

Officer
1,600 -0.7%
221.68
US$354,688
1,600 -0.7% 221.68 US$354,688
2025-04-03 2025-04-02 PlS Planned sale

COO

Officer
2,480 -0.6%
225.03
US$558,074
2,480 -0.6% 225.03 US$558,074
2025-04-03 2025-04-02 PlS Planned sale

COO

Officer
17,292 -4.2%
224.34
US$3,879,287
17,292 -4.2% 224.34 US$3,879,287
2025-04-03 2025-04-02 PlS Planned sale

COO

Officer
15,721 -3.7%
223.48
US$3,513,329
15,721 -3.7% 223.48 US$3,513,329
2025-04-03 2025-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
10,590 -0.3%
224.76
US$2,380,208
10,590 -0.3% 224.76 US$2,380,208
2025-04-03 2025-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
62,077 -1.9%
223.97
US$13,903,386
62,077 -1.9% 223.97 US$13,903,386
2025-04-03 2025-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
28,774 -0.9%
222.99
US$6,416,314
28,774 -0.9% 222.99 US$6,416,314
2025-04-03 2025-04-02 PlS Planned sale

Chief Executive Officer

Executive Director
6,695 -0.2%
221.77
US$1,484,750
6,695 -0.2% 221.77 US$1,484,750
2025-04-02 2025-04-02 PrS Proposed sale

Officer

Officer
35,493
224.01
US$7,950,684
35,493 224.01 US$7,950,684
2025-04-02 2025-04-02 PrS Proposed sale

Officer; Director

Executive Director
108,136
223.65
US$24,184,498
108,136 223.65 US$24,184,498
2025-04-02 2025-04-02 PrS Proposed sale

Officer

Officer
38,822
223.19
US$8,664,682
38,822 223.19 US$8,664,682
2025-02-04 2025-02-03 S Sale Non-Executive Director
1,516 -0.0%
226.35
US$343,147
1,516 -0.0% 226.35 US$343,147
2025-02-03 2025-02-03 PrS Proposed sale

Director

Non-Executive Director
1,516
226.35
US$343,147
1,516 226.35 US$343,147
2024-12-18 2024-12-16 PlS Planned sale

COO

Officer
8,384 -2.1%
251.10
US$2,105,222
8,384 -2.1% 251.10 US$2,105,222
2024-12-18 2024-12-16 PlS Planned sale

COO

Officer
42,939 -9.7%
250.58
US$10,759,655
42,939 -9.7% 250.58 US$10,759,655
2024-12-18 2024-12-16 PlS Planned sale

COO

Officer
34,752 -7.3%
249.50
US$8,670,624
34,752 -7.3% 249.50 US$8,670,624
2024-12-18 2024-12-16 PlS Planned sale

COO

Officer
13,925 -2.8%
248.61
US$3,461,894
13,925 -2.8% 248.61 US$3,461,894
2024-12-16 2024-12-16 PrS Proposed sale

Officer

Officer
100,000
249.97
US$24,997,440
100,000 249.97 US$24,997,440
2024-11-19 2024-11-19 PrS Proposed sale

Director

Non-Executive Director
50,000
229.28
US$11,464,127
50,000 229.28 US$11,464,127
2024-11-19 2024-11-19 S Sale Non-Executive Director
50,000 -1.2%
229.28
US$11,464,000
50,000 -1.2% 229.28 US$11,464,000
2024-11-19 2024-11-18 S Sale Non-Executive Director
75,000 -1.8%
228.66
US$17,149,500
75,000 -1.8% 228.66 US$17,149,500
2024-11-19 2024-11-18 S Sale

Principal Accounting Officer

Officer
4,130 -21.1%
228.87
US$945,233
4,130 -21.1% 228.87 US$945,233
2024-11-18 2024-11-18 PrS Proposed sale

Director

Non-Executive Director
75,000
228.66
US$17,149,334
75,000 228.66 US$17,149,334
2024-11-19 2024-11-15 S Sale Non-Executive Director
75,000 -1.7%
224.68
US$16,851,000
75,000 -1.7% 224.68 US$16,851,000
2024-11-15 2024-11-15 PrS Proposed sale

Director

Non-Executive Director
75,000
224.68
US$16,850,931
75,000 224.68 US$16,850,931