AppFolio, Inc. (APPF)

AppFolio experienced significant insider selling over the past ninety days, totaling over 36 million dollars. Nine insiders offloaded shares, with Maurice J. Duca executing numerous planned sales. Despite a 24.8% stock price increase, the company reported a 26.86% earnings report miss in October, reflecting a period of notable divestment activity.
Ticker: APPF Exchange: NMS


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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for AppFolio, Inc.. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
495.88
Quantity 74,155 +23.7%
Value US$4,983,419
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
294.46
Quantity 64,720 +35.4%
Value US$1,872,400
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
197.56
Quantity 38,143 +11.0%
Value US$3,758,119
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
218.14
Quantity 92 -0.3%
Value US$20,069
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
216.38
Quantity 183 -0.5%
Value US$39,598
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
214.73
Quantity 92 -0.3%
Value US$19,755
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
224.14
Quantity 62 -0.8%
Value US$13,897
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
222.42
Quantity 94 -1.2%
Value US$20,907
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
221.41
Quantity 35 -0.4%
Value US$7,749
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
218.14
Quantity 8 -0.1%
Value US$1,745
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
216.38
Quantity 17 -0.2%
Value US$3,678
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
214.71
Quantity 8 -0.1%
Value US$1,718
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
220.06
Quantity 78 -0.2%
Value US$17,165
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
219.35
Quantity 701 -2.0%
Value US$153,764
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
218.45
Quantity 1,947 -5.3%
Value US$425,322
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
217.67
Quantity 1,550 -4.1%
Value US$337,388
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
216.43
Quantity 702 -1.8%
Value US$151,934
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
215.37
Quantity 622 -1.6%
Value US$133,960
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
220.06
Quantity 22 -0.3%
Value US$4,841
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
219.35
Quantity 199 -2.4%
Value US$43,651
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
218.46
Quantity 551 -6.1%
Value US$120,371
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
217.68
Quantity 452 -4.8%
Value US$98,391
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
216.44
Quantity 198 -2.1%
Value US$42,855
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
215.37
Quantity 178 -1.8%
Value US$38,336
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
215.60
Quantity 312 -0.8%
Value US$67,267
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
214.94
Quantity 1,801 -4.3%
Value US$387,107
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
213.78
Quantity 2,005 -4.6%
Value US$428,629
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
212.64
Quantity 781 -1.8%
Value US$166,072
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
211.18
Quantity 234 -0.5%
Value US$49,416
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
209.12
Quantity 156 -0.3%
Value US$32,623
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
207.27
Quantity 23 -0.1%
Value US$4,767
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
206.45
Quantity 132 -0.3%
Value US$27,251
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
203.98
Quantity 78 -0.2%
Value US$15,910
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
202.61
Quantity 78 -0.2%
Value US$15,804
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
215.60
Quantity 88 -0.9%
Value US$18,973
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
214.94
Quantity 510 -4.9%
Value US$109,619
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
213.78
Quantity 584 -5.3%
Value US$124,848
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
212.64
Quantity 219 -2.0%
Value US$46,568
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
211.18
Quantity 66 -0.6%
Value US$13,938
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
209.12
Quantity 44 -0.4%
Value US$9,201
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
207.27
Quantity 7 -0.1%
Value US$1,451
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
206.46
Quantity 38 -0.3%
Value US$7,845
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
203.98
Quantity 22 -0.2%
Value US$4,488
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
202.61
Quantity 22 -0.2%
Value US$4,457
2.1
Eaton Timothy Mathias Chief Financial Officer Officer
Transaction date
Sale
Price
202.61
Quantity 373 -2.2%
Value US$75,574
2.1
TIMOTHY EATON Officer Officer
Transaction date
Proposed sale
Price
203.95
Quantity 373
Value US$76,073
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
205.95
Quantity 434 -1.0%
Value US$89,382
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
204.98
Quantity 1,000 -2.1%
Value US$204,980
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
203.88
Quantity 2,588 -5.3%
Value US$527,641
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
202.77
Quantity 359 -0.7%
Value US$72,794
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
201.49
Quantity 576 -1.1%
Value US$116,058
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
200.29
Quantity 356 -0.7%
Value US$71,303
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
198.90
Quantity 164 -0.3%
Value US$32,620
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
197.80
Quantity 123 -0.2%
Value US$24,329
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
205.95
Quantity 122 -1.1%
Value US$25,126
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
204.98
Quantity 281 -2.4%
Value US$57,599
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
203.88
Quantity 755 -6.0%
Value US$153,929
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
202.77
Quantity 100 -0.8%
Value US$20,277
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
201.49
Quantity 160 -1.2%
Value US$32,238
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
200.29
Quantity 102 -0.8%
Value US$20,430
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
198.90
Quantity 45 -0.3%
Value US$8,950
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
197.81
Quantity 35 -0.3%
Value US$6,923
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
205.95
Quantity 50 -0.2%
Value US$10,298
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
204.98
Quantity 113 -0.4%
Value US$23,163
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
203.87
Quantity 314 -1.0%
Value US$64,015
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
202.77
Quantity 41 -0.1%
Value US$8,314
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
201.49
Quantity 64 -0.2%
Value US$12,895
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
200.29
Quantity 42 -0.1%
Value US$8,412
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
198.89
Quantity 18 -0.1%
Value US$3,580
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
197.84
Quantity 15 -0.0%
Value US$2,968
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
199.05
Quantity 15 -0.1%
Value US$2,986
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
198.37
Quantity 74 -0.6%
Value US$14,679
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
196.98
Quantity 254 -1.9%
Value US$50,033
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
196.08
Quantity 522 -3.8%
Value US$102,354
3.7
DUCA MAURICE J Large shareholder
Transaction date
Planned sale
Price
195.33
Quantity 539 -3.7%
Value US$105,283
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
74,155 +23.7%
495.88
US$4,983,419
74,155 +23.7% 495.88 US$4,983,419
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
64,720 +35.4%
294.46
US$1,872,400
64,720 +35.4% 294.46 US$1,872,400
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
38,143 +11.0%
197.56
US$3,758,119
38,143 +11.0% 197.56 US$3,758,119
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
92 -0.3%
218.14
US$20,069
92 -0.3% 218.14 US$20,069
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
183 -0.5%
216.38
US$39,598
183 -0.5% 216.38 US$39,598
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
92 -0.3%
214.73
US$19,755
92 -0.3% 214.73 US$19,755
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
62 -0.8%
224.14
US$13,897
62 -0.8% 224.14 US$13,897
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
94 -1.2%
222.42
US$20,907
94 -1.2% 222.42 US$20,907
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
35 -0.4%
221.41
US$7,749
35 -0.4% 221.41 US$7,749
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
8 -0.1%
218.14
US$1,745
8 -0.1% 218.14 US$1,745
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
17 -0.2%
216.38
US$3,678
17 -0.2% 216.38 US$3,678
2026-08-24 2026-08-21 PlS Planned sale Large shareholder
8 -0.1%
214.71
US$1,718
8 -0.1% 214.71 US$1,718
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
78 -0.2%
220.06
US$17,165
78 -0.2% 220.06 US$17,165
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
701 -2.0%
219.35
US$153,764
701 -2.0% 219.35 US$153,764
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
1,947 -5.3%
218.45
US$425,322
1,947 -5.3% 218.45 US$425,322
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
1,550 -4.1%
217.67
US$337,388
1,550 -4.1% 217.67 US$337,388
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
702 -1.8%
216.43
US$151,934
702 -1.8% 216.43 US$151,934
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
622 -1.6%
215.37
US$133,960
622 -1.6% 215.37 US$133,960
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
22 -0.3%
220.06
US$4,841
22 -0.3% 220.06 US$4,841
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
199 -2.4%
219.35
US$43,651
199 -2.4% 219.35 US$43,651
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
551 -6.1%
218.46
US$120,371
551 -6.1% 218.46 US$120,371
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
452 -4.8%
217.68
US$98,391
452 -4.8% 217.68 US$98,391
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
198 -2.1%
216.44
US$42,855
198 -2.1% 216.44 US$42,855
2026-08-24 2026-08-20 PlS Planned sale Large shareholder
178 -1.8%
215.37
US$38,336
178 -1.8% 215.37 US$38,336
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
312 -0.8%
215.60
US$67,267
312 -0.8% 215.60 US$67,267
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
1,801 -4.3%
214.94
US$387,107
1,801 -4.3% 214.94 US$387,107
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
2,005 -4.6%
213.78
US$428,629
2,005 -4.6% 213.78 US$428,629
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
781 -1.8%
212.64
US$166,072
781 -1.8% 212.64 US$166,072
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
234 -0.5%
211.18
US$49,416
234 -0.5% 211.18 US$49,416
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
156 -0.3%
209.12
US$32,623
156 -0.3% 209.12 US$32,623
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
23 -0.1%
207.27
US$4,767
23 -0.1% 207.27 US$4,767
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
132 -0.3%
206.45
US$27,251
132 -0.3% 206.45 US$27,251
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
78 -0.2%
203.98
US$15,910
78 -0.2% 203.98 US$15,910
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
78 -0.2%
202.61
US$15,804
78 -0.2% 202.61 US$15,804
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
88 -0.9%
215.60
US$18,973
88 -0.9% 215.60 US$18,973
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
510 -4.9%
214.94
US$109,619
510 -4.9% 214.94 US$109,619
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
584 -5.3%
213.78
US$124,848
584 -5.3% 213.78 US$124,848
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
219 -2.0%
212.64
US$46,568
219 -2.0% 212.64 US$46,568
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
66 -0.6%
211.18
US$13,938
66 -0.6% 211.18 US$13,938
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
44 -0.4%
209.12
US$9,201
44 -0.4% 209.12 US$9,201
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
7 -0.1%
207.27
US$1,451
7 -0.1% 207.27 US$1,451
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
38 -0.3%
206.46
US$7,845
38 -0.3% 206.46 US$7,845
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
22 -0.2%
203.98
US$4,488
22 -0.2% 203.98 US$4,488
2026-08-20 2026-08-19 PlS Planned sale Large shareholder
22 -0.2%
202.61
US$4,457
22 -0.2% 202.61 US$4,457
2026-08-20 2026-08-19 S Sale

Chief Financial Officer

Officer
373 -2.2%
202.61
US$75,574
373 -2.2% 202.61 US$75,574
2026-08-19 2026-08-19 PrS Proposed sale

Officer

Officer
373
203.95
US$76,073
373 203.95 US$76,073
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
434 -1.0%
205.95
US$89,382
434 -1.0% 205.95 US$89,382
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
1,000 -2.1%
204.98
US$204,980
1,000 -2.1% 204.98 US$204,980
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
2,588 -5.3%
203.88
US$527,641
2,588 -5.3% 203.88 US$527,641
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
359 -0.7%
202.77
US$72,794
359 -0.7% 202.77 US$72,794
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
576 -1.1%
201.49
US$116,058
576 -1.1% 201.49 US$116,058
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
356 -0.7%
200.29
US$71,303
356 -0.7% 200.29 US$71,303
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
164 -0.3%
198.90
US$32,620
164 -0.3% 198.90 US$32,620
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
123 -0.2%
197.80
US$24,329
123 -0.2% 197.80 US$24,329
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
122 -1.1%
205.95
US$25,126
122 -1.1% 205.95 US$25,126
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
281 -2.4%
204.98
US$57,599
281 -2.4% 204.98 US$57,599
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
755 -6.0%
203.88
US$153,929
755 -6.0% 203.88 US$153,929
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
100 -0.8%
202.77
US$20,277
100 -0.8% 202.77 US$20,277
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
160 -1.2%
201.49
US$32,238
160 -1.2% 201.49 US$32,238
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
102 -0.8%
200.29
US$20,430
102 -0.8% 200.29 US$20,430
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
45 -0.3%
198.90
US$8,950
45 -0.3% 198.90 US$8,950
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
35 -0.3%
197.81
US$6,923
35 -0.3% 197.81 US$6,923
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
50 -0.2%
205.95
US$10,298
50 -0.2% 205.95 US$10,298
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
113 -0.4%
204.98
US$23,163
113 -0.4% 204.98 US$23,163
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
314 -1.0%
203.87
US$64,015
314 -1.0% 203.87 US$64,015
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
41 -0.1%
202.77
US$8,314
41 -0.1% 202.77 US$8,314
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
64 -0.2%
201.49
US$12,895
64 -0.2% 201.49 US$12,895
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
42 -0.1%
200.29
US$8,412
42 -0.1% 200.29 US$8,412
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
18 -0.1%
198.89
US$3,580
18 -0.1% 198.89 US$3,580
2026-08-20 2026-08-18 PlS Planned sale Large shareholder
15 -0.0%
197.84
US$2,968
15 -0.0% 197.84 US$2,968
2026-08-18 2026-08-17 PlS Planned sale Large shareholder
15 -0.1%
199.05
US$2,986
15 -0.1% 199.05 US$2,986
2026-08-18 2026-08-17 PlS Planned sale Large shareholder
74 -0.6%
198.37
US$14,679
74 -0.6% 198.37 US$14,679
2026-08-18 2026-08-17 PlS Planned sale Large shareholder
254 -1.9%
196.98
US$50,033
254 -1.9% 196.98 US$50,033
2026-08-18 2026-08-17 PlS Planned sale Large shareholder
522 -3.8%
196.08
US$102,354
522 -3.8% 196.08 US$102,354
2026-08-18 2026-08-17 PlS Planned sale Large shareholder
539 -3.7%
195.33
US$105,283
539 -3.7% 195.33 US$105,283