United States Software & IT Services

AppFolio Inc (APPF)

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Over the past 90 days, AppFolio Inc. insiders have engaged in 81 transactions, resulting in a net negative value of approximately $3.33 million. All recent activity consisted of planned sales, notably by Maurice J. Duca. These transactions follow the company's July 2026 earnings report, where the firm reported a slight earnings per share miss.
Ticker: APPF Exchange: NMS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for AppFolio Inc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Planned sale 30 Jul 2026
Value US$4,640,009.83 | Price 56.26 | Shares 34,876 (+5.2%)
Planned sale 30 Jul 2026
Value US$313,137.00 | Price 412.05 | Shares 83,262 (-9.5%)
Planned sale 30 Jul 2026
Value US$100,000.00 | Price 180.13 | Shares 1,000 (-0.5%)
Planned sale 30 Jul 2026
Value US$100,000.00 | Price 182.34 | Shares 1,000 (-0.3%)
Planned sale 30 Jul 2026
Value US$100,000.00 | Price 181.39 | Shares 1,000 (-0.3%)
Planned sale 30 Jul 2026
Value US$100,000.00 | Price 180.13 | Shares 1,000 (-0.5%)
Planned sale 30 Jul 2026
Value US$100,000.00 | Price 182.34 | Shares 1,000 (-0.3%)
Planned sale 30 Jul 2026
Value US$100,000.00 | Price 181.39 | Shares 1,000 (-0.3%)
Planned sale 30 Jul 2026
Value US$100,000.00 | Price 180.13 | Shares 1,000 (-0.5%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
34,876 +5.2%
56.26
US$4,640,010 		34,876 +5.2% 56.26 US$4,640,010
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
83,262 -9.5%
412.05
US$313,137 		83,262 -9.5% 412.05 US$313,137
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
30,798 +45.0%
130.36
US$3,014,179 		30,798 +45.0% 130.36 US$3,014,179
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
182.34
US$100,000 		1,000 -0.3% 182.34 US$100,000
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
181.39
US$100,000 		1,000 -0.3% 181.39 US$100,000
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.5%
180.13
US$100,000 		1,000 -0.5% 180.13 US$100,000
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
182.34
US$100,000 		1,000 -0.3% 182.34 US$100,000
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
181.39
US$100,000 		1,000 -0.3% 181.39 US$100,000
2026-07-30 2026-07-30 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.5%
180.13
US$100,000 		1,000 -0.5% 180.13 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.7%
188.23
US$100,000 		1,000 -0.7% 188.23 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -2.0%
187.64
US$100,000 		1,000 -2.0% 187.64 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.6%
186.04
US$100,000 		1,000 -0.6% 186.04 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
184.48
US$100,000 		1,000 -0.3% 184.48 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.2%
183.17
US$100,000 		1,000 -0.2% 183.17 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.7%
180.97
US$100,000 		1,000 -0.7% 180.97 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -4.7%
180.00
US$100,000 		1,000 -4.7% 180.00 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.6%
187.68
US$100,000 		1,000 -1.6% 187.68 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.2%
186.05
US$100,000 		1,000 -1.2% 186.05 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.4%
184.47
US$100,000 		1,000 -0.4% 184.47 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
183.17
US$100,000 		1,000 -0.3% 183.17 US$100,000
2026-07-30 2026-07-29 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.2%
181.07
US$100,000 		1,000 -1.2% 181.07 US$100,000
2026-07-30 2026-07-28 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.7%
184.00
US$100,000 		1,000 -0.7% 184.00 US$100,000
2026-07-30 2026-07-28 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.4%
183.40
US$100,000 		1,000 -1.4% 183.40 US$100,000
2026-07-30 2026-07-28 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.8%
181.54
US$100,000 		1,000 -0.8% 181.54 US$100,000
2026-07-30 2026-07-28 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.5%
180.59
US$100,000 		1,000 -1.5% 180.59 US$100,000
2026-07-30 2026-07-28 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -4.5%
180.00
US$100,000 		1,000 -4.5% 180.00 US$100,000
2026-07-30 2026-07-28 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.8%
182.97
US$100,000 		1,000 -0.8% 182.97 US$100,000
2026-07-30 2026-07-28 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.2%
181.49
US$100,000 		1,000 -1.2% 181.49 US$100,000
2026-07-30 2026-07-28 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -2.3%
180.64
US$100,000 		1,000 -2.3% 180.64 US$100,000
2026-07-21 2026-07-20 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.2%
180.00
US$100,000 		1,000 -0.2% 180.00 US$100,000
2026-07-21 2026-07-20 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -4.3%
180.00
US$100,000 		1,000 -4.3% 180.00 US$100,000
2026-07-21 2026-07-20 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.2%
180.00
US$100,000 		1,000 -0.2% 180.00 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
183.18
US$100,000 		1,000 -0.3% 183.18 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.9%
182.67
US$100,000 		1,000 -1.9% 182.67 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.3%
181.42
US$100,000 		1,000 -1.3% 181.42 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.6%
180.64
US$100,000 		1,000 -0.6% 180.64 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -4.1%
180.00
US$100,000 		1,000 -4.1% 180.00 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.6%
183.30
US$100,000 		1,000 -0.6% 183.30 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.2%
182.68
US$100,000 		1,000 -1.2% 182.68 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.4%
181.31
US$100,000 		1,000 -1.4% 181.31 US$100,000
2026-07-21 2026-07-17 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.9%
180.59
US$100,000 		1,000 -0.9% 180.59 US$100,000
2026-07-17 2026-07-16 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -1.7%
181.95
US$100,000 		1,000 -1.7% 181.95 US$100,000
2026-07-17 2026-07-16 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -2.3%
180.34
US$100,000 		1,000 -2.3% 180.34 US$100,000
2026-07-17 2026-07-16 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -3.9%
180.00
US$100,000 		1,000 -3.9% 180.00 US$100,000
2026-07-17 2026-07-16 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.4%
181.40
US$100,000 		1,000 -0.4% 181.40 US$100,000
2026-07-17 2026-07-16 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -3.5%
180.32
US$100,000 		1,000 -3.5% 180.32 US$100,000
2026-07-17 2026-07-15 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
180.03
US$100,000 		1,000 -0.3% 180.03 US$100,000
2026-07-17 2026-07-15 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
180.03
US$100,000 		1,000 -0.3% 180.03 US$100,000
2026-07-17 2026-07-15 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.3%
180.03
US$100,000 		1,000 -0.3% 180.03 US$100,000
2026-07-14 2026-07-13 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -3.8%
180.15
US$100,000 		1,000 -3.8% 180.15 US$100,000
2026-07-14 2026-07-13 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -3.8%
180.15
US$100,000 		1,000 -3.8% 180.15 US$100,000
2026-07-14 2026-07-13 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -3.8%
180.15
US$100,000 		1,000 -3.8% 180.15 US$100,000
2026-07-14 2026-07-10 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.1%
180.00
US$100,000 		1,000 -0.1% 180.00 US$100,000
2026-07-14 2026-07-10 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.2%
180.00
US$100,000 		1,000 -0.2% 180.00 US$100,000
2026-07-14 2026-07-10 PlS Planned sale
3.7
DUCA MAURICE J
Large shareholder
1,000 -0.1%
180.00
US$100,000 		1,000 -0.1% 180.00 US$100,000
2026-07-09 2026-07-07 S Sale
3.7
DUCA MAURICE J
Large shareholder
5,600 -3.6%
180.41
US$1,010,296 		5,600 -3.6% 180.41 US$1,010,296
2026-07-09 2026-07-07 S Sale
3.7
DUCA MAURICE J
Large shareholder
1,600 -3.6%
180.00
US$288,000 		1,600 -3.6% 180.00 US$288,000
2026-07-09 2026-07-07 S Sale
3.7
DUCA MAURICE J
Large shareholder
3,500 -3.6%
180.38
US$631,330 		3,500 -3.6% 180.38 US$631,330
2026-07-07 2026-07-07 PrS Proposed sale
3.7
Maurice Duca, Trustee IGSB Money Purchase Pension Trust FBO Suzanne Duca

10% Stockholder

Large shareholder
122,000
176.06
US$21,479,320 		122,000 176.06 US$21,479,320
2026-07-07 2026-07-07 PrS Proposed sale
3.7
Maurice Duca J. Roth IRA

10% Stockholder

Large shareholder
65,000
176.06
US$11,443,900 		65,000 176.06 US$11,443,900
2026-07-07 2026-07-07 PrS Proposed sale
3.7
Maurice J. Duca Family Trust Dated 3/25/1981

10% Stockholder

Large shareholder
36,000
176.06
US$6,338,160 		36,000 176.06 US$6,338,160
2026-06-30 2026-06-30 PrS Proposed sale
2.9
KERR JANET

Director

Non-Executive Director
3,500
153.35
US$536,709 		3,500 153.35 US$536,709
2026-06-15 2026-06-12 S Sale
Rigler Don

Principal Accounting Officer

Officer
150 -3.4%
159.56
US$23,934 		150 -3.4% 159.56 US$23,934
2026-06-15 2026-06-12 S Sale
Pickering Evan

General Counsel

Officer
200 -3.0%
156.87
US$31,374 		200 -3.0% 156.87 US$31,374
2026-06-15 2026-06-12 S Sale
Pickering Evan

General Counsel

Officer
101 -1.5%
155.94
US$15,750 		101 -1.5% 155.94 US$15,750
2026-06-15 2026-06-12 S Sale
Pickering Evan

General Counsel

Officer
199 -2.8%
154.76
US$30,797 		199 -2.8% 154.76 US$30,797
2026-06-15 2026-06-12 S Sale
Pickering Evan

General Counsel

Officer
160 -2.2%
153.38
US$24,541 		160 -2.2% 153.38 US$24,541
2026-06-15 2026-06-12 S Sale
2.4
Eaton Timothy Mathias

Chief Financial Officer

Officer
300 -1.6%
161.83
US$48,549 		300 -1.6% 161.83 US$48,549
2026-06-15 2026-06-12 S Sale
2.4
Eaton Timothy Mathias

Chief Financial Officer

Officer
1,685 -8.4%
161.16
US$271,555 		1,685 -8.4% 161.16 US$271,555
2026-06-15 2026-06-12 S Sale
2.4
Eaton Timothy Mathias

Chief Financial Officer

Officer
200 -1.0%
157.41
US$31,482 		200 -1.0% 157.41 US$31,482
2026-06-15 2026-06-12 S Sale
2.4
Eaton Timothy Mathias

Chief Financial Officer

Officer
200 -1.0%
156.35
US$31,270 		200 -1.0% 156.35 US$31,270
2026-06-15 2026-06-12 S Sale
2.4
Eaton Timothy Mathias

Chief Financial Officer

Officer
200 -1.0%
154.66
US$30,932 		200 -1.0% 154.66 US$30,932
2026-06-12 2026-06-12 PrS Proposed sale
DON RIGLER

Officer

Officer
150
159.68
US$23,952 		150 159.68 US$23,952
2026-06-12 2026-06-12 PrS Proposed sale
EVAN PICKERING

Officer

Officer
660
159.68
US$105,389 		660 159.68 US$105,389
2026-06-12 2026-06-12 PrS Proposed sale
2.4
TIMOTHY EATON

Officer

Officer
2,585
159.68
US$412,773 		2,585 159.68 US$412,773
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