United States Software & IT Services

AppFolio Inc (APPF)

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Over the last 90 days, AppFolio Inc. has seen significant insider selling, with a net value of -$859,334.74. Executives have been net sellers, with a total sell value of $1,710,552.90. Notably, CEO William Shane Trigg and Officer Elizabeth Barat made substantial sales in May 2026. The company's stock has experienced a 10.8% decrease over the same period.
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Ticker: APPF Exchange: NMS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Trigg William Shane
Chief Executive Officer
3 sales — total 300,000 USD
Sale 15 May 2026
Value US$4,823,936.31 | Price 327.10 | Shares 93,304
Sale 15 May 2026
Value US$3,220,497.02 | Price 24.32 | Shares 86,880
Sale 15 May 2026
Value US$100,000.00 | Price 151.68 | Shares 1,000
Proposed sale 15 May 2026
Value US$80,824.03 | Price 361.11 | Shares 91,547
Sale 12 May 2026
Value US$312,761.36 | Price 158.12 | Shares 1,978
Proposed sale 12 May 2026
Value US$312,758.00 | Price 158.12 | Shares 1,978
Sale 17 Feb 2026
Value US$21,396.00 | Price 178.30 | Shares 120
Sale 17 Feb 2026
Value US$21,154.80 | Price 176.29 | Shares 120
Sale 17 Feb 2026
Value US$175.10 | Price 175.10 | Shares 1
Sale 17 Feb 2026
Value US$69,661.41 | Price 174.59 | Shares 399
Sale 17 Feb 2026
Value US$20,786.40 | Price 173.22 | Shares 120
Sale 17 Feb 2026
Value US$41,340.00 | Price 172.25 | Shares 240
Sale 17 Feb 2026
Value US$27,337.60 | Price 170.86 | Shares 160
Sale 17 Feb 2026
Value US$235,105.84 | Price 170.12 | Shares 1,382
Sale 17 Feb 2026
Value US$355,195.96 | Price 168.98 | Shares 2,102
Sale 17 Feb 2026
Value US$336,251.79 | Price 168.21 | Shares 1,999
Sale 17 Feb 2026
Value US$53,452.80 | Price 167.04 | Shares 320
Proposed sale 17 Feb 2026
Value US$1,242,268.83 | Price 178.41 | Shares 6,963
Sale 24 Nov 2025
Value US$118,051.78 | Price 228.34 | Shares 517
Proposed sale 24 Nov 2025
Value US$118,051.78 | Price 228.34 | Shares 517
Planned sale 17 Nov 2025
Value US$36,855.15 | Price 247.35 | Shares 149
Planned sale 17 Nov 2025
Value US$19,564.80 | Price 244.56 | Shares 80
Planned sale 17 Nov 2025
Value US$58,471.20 | Price 243.63 | Shares 240
Planned sale 17 Nov 2025
Value US$67,911.20 | Price 242.54 | Shares 280
Planned sale 17 Nov 2025
Value US$144,990.00 | Price 241.65 | Shares 600
Planned sale 17 Nov 2025
Value US$214,998.06 | Price 240.49 | Shares 894
Planned sale 17 Nov 2025
Value US$132,399.26 | Price 239.42 | Shares 553
Planned sale 17 Nov 2025
Value US$169,445.52 | Price 238.32 | Shares 711
Planned sale 17 Nov 2025
Value US$104,416.40 | Price 237.31 | Shares 440
Proposed sale 17 Nov 2025
Value US$978,698.12 | Price 247.96 | Shares 3,947
Proposed sale 14 Nov 2025
Value US$82,331.00 | Price 246.50 | Shares 334
Planned sale 14 Nov 2025
Value US$81,385.78 | Price 243.67 | Shares 334
Proposed sale 15 Sep 2025
Value US$453,146.48 | Price 276.98 | Shares 1,636
Sale 15 Sep 2025
Value US$453,139.28 | Price 276.98 | Shares 1,636
Sale 11 Sep 2025
Value US$382,970.28 | Price 280.77 | Shares 1,364
Proposed sale 11 Sep 2025
Value US$382,963.60 | Price 280.77 | Shares 1,364
Sale 10 Sep 2025
Value US$390,082.00 | Price 278.63 | Shares 1,400
Sale 10 Sep 2025
Value US$122,863.68 | Price 276.72 | Shares 444
Sale 10 Sep 2025
Value US$594,840.40 | Price 275.90 | Shares 2,156
Proposed sale 10 Sep 2025
Value US$1,107,789.60 | Price 276.95 | Shares 4,000
Planned sale 8 Sep 2025
Value US$416,450.40 | Price 285.24 | Shares 1,460
Planned sale 8 Sep 2025
Value US$296,150.40 | Price 284.76 | Shares 1,040
Proposed sale 8 Sep 2025
Value US$706,525.19 | Price 282.61 | Shares 2,500
Sale 27 Aug 2025
Value US$27,750.00 | Price 277.50 | Shares 100
Sale 27 Aug 2025
Value US$55,246.00 | Price 276.23 | Shares 200
Sale 27 Aug 2025
Value US$247,860.00 | Price 275.40 | Shares 900
Sale 27 Aug 2025
Value US$27,750.00 | Price 277.50 | Shares 100
Sale 27 Aug 2025
Value US$97,197.76 | Price 276.13 | Shares 352
Sale 27 Aug 2025
Value US$563,978.24 | Price 275.38 | Shares 2,048
Sale 26 Aug 2025
Value US$27,680.00 | Price 276.80 | Shares 100
Sale 26 Aug 2025
Value US$468,996.00 | Price 275.88 | Shares 1,700
Sale 26 Aug 2025
Value US$56,430.48 | Price 276.62 | Shares 204
Sale 26 Aug 2025
Value US$633,099.04 | Price 275.74 | Shares 2,296
Sale 25 Aug 2025
Value US$184,478.86 | Price 276.58 | Shares 667
Sale 25 Aug 2025
Value US$55,242.00 | Price 276.21 | Shares 200
Sale 25 Aug 2025
Value US$440,688.00 | Price 275.43 | Shares 1,600
Sale 25 Aug 2025
Value US$138,135.00 | Price 276.27 | Shares 500
Sale 25 Aug 2025
Value US$550,800.00 | Price 275.40 | Shares 2,000
Proposed sale 25 Aug 2025
Value US$8,259,600.00 | Price 275.32 | Shares 30,000
Proposed sale 25 Aug 2025
Value US$184,478.86 | Price 276.58 | Shares 667
Sale 22 Aug 2025
Value US$496,134.00 | Price 275.63 | Shares 1,800
Sale 22 Aug 2025
Value US$27,611.00 | Price 276.11 | Shares 100
Sale 22 Aug 2025
Value US$661,488.00 | Price 275.62 | Shares 2,400
Planned sale 15 Aug 2025
Value US$798,119.76 | Price 264.98 | Shares 3,012
Proposed sale 15 Aug 2025
Value US$798,120.00 | Price 264.98 | Shares 3,012
Sale 12 Aug 2025
Value US$147,270.20 | Price 281.05 | Shares 524
Sale 12 Aug 2025
Value US$5,339.95 | Price 281.05 | Shares 19
Sale 12 Aug 2025
Value US$27,772.00 | Price 277.72 | Shares 100
Sale 12 Aug 2025
Value US$101,479.17 | Price 276.51 | Shares 367
Sale 12 Aug 2025
Value US$361,428.84 | Price 275.06 | Shares 1,314
Sale 12 Aug 2025
Value US$28,105.00 | Price 281.05 | Shares 100
Sale 12 Aug 2025
Value US$27,772.00 | Price 277.72 | Shares 100
Sale 12 Aug 2025
Value US$82,971.00 | Price 276.57 | Shares 300
Sale 12 Aug 2025
Value US$550,100.00 | Price 275.05 | Shares 2,000
Sale 11 Aug 2025
Value US$42,150.40 | Price 284.80 | Shares 148
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-19 2026-05-15 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
93,304 +16.9%
327.10
US$4,823,936 		93,304 +16.9% 327.10 US$4,823,936
2026-05-19 2026-05-15 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
86,880 -13.8%
24.32
US$3,220,497 		86,880 -13.8% 24.32 US$3,220,497
2026-05-19 2026-05-15 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
40,146 +2.9%
225.23
US$1,557,386 		40,146 +2.9% 225.23 US$1,557,386
2026-05-15 2026-05-15 PrS Proposed sale
3.5
WILLIAM SHANE TRIGG

Director; Officer

Executive Director
3,584
150.24
US$538,460 		3,584 150.24 US$538,460
2026-05-12 2026-05-12 S Sale
0.9
Barat Elizabeth Erin

Chief People Officer

Officer
1,978 -8.4%
158.12
US$312,761 		1,978 -8.4% 158.12 US$312,761
2026-05-12 2026-05-12 PrS Proposed sale
0.9
ELIZABETH BARAT

Officer

Officer
1,978
158.12
US$312,758 		1,978 158.12 US$312,758
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
120 -0.2%
178.30
US$21,396 		120 -0.2% 178.30 US$21,396
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
120 -0.2%
176.29
US$21,155 		120 -0.2% 176.29 US$21,155
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
1 -0.0%
175.10
US$175 		1 -0.0% 175.10 US$175
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
399 -0.7%
174.59
US$69,661 		399 -0.7% 174.59 US$69,661
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
120 -0.2%
173.22
US$20,786 		120 -0.2% 173.22 US$20,786
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
240 -0.4%
172.25
US$41,340 		240 -0.4% 172.25 US$41,340
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
160 -0.3%
170.86
US$27,338 		160 -0.3% 170.86 US$27,338
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
1,382 -2.5%
170.12
US$235,106 		1,382 -2.5% 170.12 US$235,106
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
2,102 -3.7%
168.98
US$355,196 		2,102 -3.7% 168.98 US$355,196
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
1,999 -3.4%
168.21
US$336,252 		1,999 -3.4% 168.21 US$336,252
2026-02-19 2026-02-17 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
320 -0.5%
167.04
US$53,453 		320 -0.5% 167.04 US$53,453
2026-02-17 2026-02-17 PrS Proposed sale
3.5
WILLIAM SHANE TRIGG

Director; Officer

Executive Director
6,963
178.41
US$1,242,269 		6,963 178.41 US$1,242,269
2025-11-25 2025-11-24 S Sale
2.4
Eaton Timothy Mathias

Chief Financial Officer

Officer
517 -4.9%
228.34
US$118,052 		517 -4.9% 228.34 US$118,052
2025-11-24 2025-11-24 PrS Proposed sale
2.4
TIMOTHY EATON

Officer

Officer
517
228.34
US$118,052 		517 228.34 US$118,052
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
149 -0.3%
247.35
US$36,855 		149 -0.3% 247.35 US$36,855
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
80 -0.2%
244.56
US$19,565 		80 -0.2% 244.56 US$19,565
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
240 -0.5%
243.63
US$58,471 		240 -0.5% 243.63 US$58,471
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
280 -0.5%
242.54
US$67,911 		280 -0.5% 242.54 US$67,911
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
600 -1.1%
241.65
US$144,990 		600 -1.1% 241.65 US$144,990
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
894 -1.7%
240.49
US$214,998 		894 -1.7% 240.49 US$214,998
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
553 -1.0%
239.42
US$132,399 		553 -1.0% 239.42 US$132,399
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
711 -1.3%
238.32
US$169,446 		711 -1.3% 238.32 US$169,446
2025-11-19 2025-11-17 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
440 -0.8%
237.31
US$104,416 		440 -0.8% 237.31 US$104,416
2025-11-17 2025-11-17 PrS Proposed sale
3.5
WILLIAM SHANE TRIGG

Director; Officer

Executive Director
3,947
247.96
US$978,698 		3,947 247.96 US$978,698
2025-11-14 2025-11-14 PrS Proposed sale
EVAN PICKERING

Officer

Officer
334
246.50
US$82,331 		334 246.50 US$82,331
2025-11-14 2025-11-14 PlS Planned sale
Pickering Evan

General Counsel

Officer
334 -10.1%
243.67
US$81,386 		334 -10.1% 243.67 US$81,386
2025-09-15 2025-09-15 PrS Proposed sale
3.6
MATTHEW AND WENDI MAZZA REVOCABLE TRUST

Officer

Officer
1,636
276.98
US$453,146 		1,636 276.98 US$453,146
2025-09-15 2025-09-15 S Sale
3.6
Mazza Matthew S

Chief Trust Officer

Officer
1,636 -6.1%
276.98
US$453,139 		1,636 -6.1% 276.98 US$453,139
2025-09-15 2025-09-11 S Sale
3.6
Mazza Matthew S

Chief Trust Officer

Officer
1,364 -4.9%
280.77
US$382,970 		1,364 -4.9% 280.77 US$382,970
2025-09-11 2025-09-11 PrS Proposed sale
3.6
MATTHEW S MAZZA

Officer

Officer
1,364
280.77
US$382,964 		1,364 280.77 US$382,964
2025-09-15 2025-09-10 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
1,400 -2.3%
278.63
US$390,082 		1,400 -2.3% 278.63 US$390,082
2025-09-15 2025-09-10 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
444 -0.7%
276.72
US$122,864 		444 -0.7% 276.72 US$122,864
2025-09-15 2025-09-10 S Sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
2,156 -3.4%
275.90
US$594,840 		2,156 -3.4% 275.90 US$594,840
2025-09-10 2025-09-10 PrS Proposed sale
3.5
WILLIAM S TRIGG

Officer; Director

Executive Director
4,000
276.95
US$1,107,790 		4,000 276.95 US$1,107,790
2025-09-10 2025-09-08 PlS Planned sale
2.9
KERR JANET
Non-Executive Director
1,460 -10.9%
285.24
US$416,450 		1,460 -10.9% 285.24 US$416,450
2025-09-10 2025-09-08 PlS Planned sale
2.9
KERR JANET
Non-Executive Director
1,040 -7.2%
284.76
US$296,150 		1,040 -7.2% 284.76 US$296,150
2025-09-08 2025-09-08 PrS Proposed sale
2.9
KERR JANET

Director

Non-Executive Director
2,500
282.61
US$706,525 		2,500 282.61 US$706,525
2025-08-29 2025-08-27 S Sale
3.7
DUCA MAURICE J
Large shareholder
100 -0.3%
277.50
US$27,750 		100 -0.3% 277.50 US$27,750
2025-08-29 2025-08-27 S Sale
3.7
DUCA MAURICE J
Large shareholder
200 -0.5%
276.23
US$55,246 		200 -0.5% 276.23 US$55,246
2025-08-29 2025-08-27 S Sale
3.7
DUCA MAURICE J
Large shareholder
900 -2.2%
275.40
US$247,860 		900 -2.2% 275.40 US$247,860
2025-08-29 2025-08-27 S Sale
3.7
DUCA MAURICE J
Large shareholder
100 -0.2%
277.50
US$27,750 		100 -0.2% 277.50 US$27,750
2025-08-29 2025-08-27 S Sale
3.7
DUCA MAURICE J
Large shareholder
352 -0.6%
276.13
US$97,198 		352 -0.6% 276.13 US$97,198
2025-08-29 2025-08-27 S Sale
3.7
DUCA MAURICE J
Large shareholder
2,048 -3.5%
275.38
US$563,978 		2,048 -3.5% 275.38 US$563,978
2025-08-26 2025-08-26 S Sale
3.7
DUCA MAURICE J
Large shareholder
100 -0.2%
276.80
US$27,680 		100 -0.2% 276.80 US$27,680
2025-08-26 2025-08-26 S Sale
3.7
DUCA MAURICE J
Large shareholder
1,700 -4.0%
275.88
US$468,996 		1,700 -4.0% 275.88 US$468,996
2025-08-26 2025-08-26 S Sale
3.7
DUCA MAURICE J
Large shareholder
204 -0.3%
276.62
US$56,430 		204 -0.3% 276.62 US$56,430
2025-08-26 2025-08-26 S Sale
3.7
DUCA MAURICE J
Large shareholder
2,296 -3.8%
275.74
US$633,099 		2,296 -3.8% 275.74 US$633,099
2025-08-27 2025-08-25 S Sale
2.4
Eaton Timothy Mathias

Chief Financial Officer

Officer
667 -5.6%
276.58
US$184,479 		667 -5.6% 276.58 US$184,479
2025-08-26 2025-08-25 S Sale
3.7
DUCA MAURICE J
Large shareholder
200 -0.5%
276.21
US$55,242 		200 -0.5% 276.21 US$55,242
2025-08-26 2025-08-25 S Sale
3.7
DUCA MAURICE J
Large shareholder
1,600 -3.7%
275.43
US$440,688 		1,600 -3.7% 275.43 US$440,688
2025-08-26 2025-08-25 S Sale
3.7
DUCA MAURICE J
Large shareholder
500 -0.8%
276.27
US$138,135 		500 -0.8% 276.27 US$138,135
2025-08-26 2025-08-25 S Sale
3.7
DUCA MAURICE J
Large shareholder
2,000 -3.2%
275.40
US$550,800 		2,000 -3.2% 275.40 US$550,800
2025-08-25 2025-08-25 PrS Proposed sale
3.2
Alexander Wolf

Director

Non-Executive Director
30,000
275.32
US$8,259,600 		30,000 275.32 US$8,259,600
2025-08-25 2025-08-25 PrS Proposed sale
2.4
TIMOTHY EATON

Officer

Officer
667
276.58
US$184,479 		667 276.58 US$184,479
2025-08-26 2025-08-22 S Sale
3.7
DUCA MAURICE J
Large shareholder
1,800 -3.9%
275.63
US$496,134 		1,800 -3.9% 275.63 US$496,134
2025-08-26 2025-08-22 S Sale
3.7
DUCA MAURICE J
Large shareholder
100 -0.2%
276.11
US$27,611 		100 -0.2% 276.11 US$27,611
2025-08-26 2025-08-22 S Sale
3.7
DUCA MAURICE J
Large shareholder
2,400 -3.6%
275.62
US$661,488 		2,400 -3.6% 275.62 US$661,488
2025-08-19 2025-08-15 PlS Planned sale
3.5
Trigg William Shane

Chief Executive Officer

Executive Director
3,012 -4.5%
264.98
US$798,120 		3,012 -4.5% 264.98 US$798,120
2025-08-15 2025-08-15 PrS Proposed sale
3.5
Trigg William Shane

Officer

Officer
3,012
264.98
US$798,120 		3,012 264.98 US$798,120
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
524 -1.5%
281.05
US$147,270 		524 -1.5% 281.05 US$147,270
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
19 -0.0%
281.05
US$5,340 		19 -0.0% 281.05 US$5,340
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
100 -0.2%
277.72
US$27,772 		100 -0.2% 277.72 US$27,772
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
367 -0.8%
276.51
US$101,479 		367 -0.8% 276.51 US$101,479
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
1,314 -2.8%
275.06
US$361,429 		1,314 -2.8% 275.06 US$361,429
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
100 -0.2%
281.05
US$28,105 		100 -0.2% 281.05 US$28,105
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
100 -0.2%
277.72
US$27,772 		100 -0.2% 277.72 US$27,772
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
300 -0.5%
276.57
US$82,971 		300 -0.5% 276.57 US$82,971
2025-08-13 2025-08-12 S Sale
3.7
DUCA MAURICE J
Large shareholder
2,000 -2.9%
275.05
US$550,100 		2,000 -2.9% 275.05 US$550,100
2025-08-12 2025-08-11 S Sale
3.7
DUCA MAURICE J
Large shareholder
148 -0.4%
284.80
US$42,150 		148 -0.4% 284.80 US$42,150
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