United Kingdom Specialty Retailers

AO World plc (AO.)

Track

AO World plc has seen no insider trading activity in the last three months. The most recent transactions occurred on April 17, 2026, when CEO John Roberts executed multiple sales of company shares. Prior to this, various directors engaged in selling activity throughout early 2026 and 2024, with no reported insider purchases since March 2024.
Ticker: AO. Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for AO World plc. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Sale 17 Apr 2026
Value £2,401,483.62 | Price 410.07 | Shares 71,990
Through The Jolly Foundation, a closely affiliated person
Sale 17 Apr 2026
Value £4,285,669.16 | Price 201.57 | Shares 53,221
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-04-20 2026-04-17 S Sale
2.9
John Roberts

Director and Chief Executive Officer

Through The Jolly Foundation, a closely affiliated person Executive Director
71,990
410.07
£2,401,484 		71,990 410.07 £2,401,484
2026-04-20 2026-04-17 S Sale
2.9
John Roberts

Director and Chief Executive Officer

Executive Director
53,221
201.57
£4,285,669 		53,221 201.57 £4,285,669
2026-01-29 2026-01-26 S Sale
2.9
John Roberts

Director and Chief Executive Officer

Through The Jolly Foundation, a closely affiliated person Executive Director
67,844
60.08
£3,507,351 		67,844 60.08 £3,507,351
2026-01-27 2026-01-23 S Sale
2.7
Chris Hopkinson

Non-executive director

Executive Director
700,000
1.07
£749,000 		700,000 1.07 £749,000
2026-01-19 2026-01-15 S Sale
2.9
John Roberts

Chief Executive Officer

Officer
2,500,000
1.05
£2,625,000 		2,500,000 1.05 £2,625,000
2024-08-01 2024-08-01 S Sale
2.9
John Roberts

Director

Through Sally Roberts, a closely affiliated person Executive Director
882,350
117.30
£103,499,655 		882,350 117.30 £103,499,655
2024-08-01 2024-08-01 S Sale
2.7
Chris Hopkinson

Non-Executive Director

Executive Director
2,000,000
117.30
£234,600,000 		2,000,000 117.30 £234,600,000
2024-08-01 2024-08-01 S Sale
2.9
John Roberts

Chief Executive Officer

Officer
6,000,000
1.17
£7,038,000 		6,000,000 1.17 £7,038,000
2024-07-16 2024-07-15 S Sale
3.1
Mark Higgins

Chief Financial Officer

Officer
41,165
0.00
£1 		41,165 0.00 £1
2024-03-08 2024-03-06 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
14,000
0.90
£12,600 		14,000 0.90 £12,600
2024-03-08 2024-03-06 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
296,939
0.90
£266,948 		296,939 0.90 £266,948
2024-03-08 2024-03-06 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
344,961
0.91
£312,880 		344,961 0.91 £312,880
2023-11-29 2023-11-24 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
305,036
0.85
£259,281 		305,036 0.85 £259,281
2023-10-18 2023-10-16 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
289,063
0.82
£237,899 		289,063 0.82 £237,899
2023-07-27 2023-07-25 S Sale
3.1
Mark Higgins

Chief Financial Officer

Officer
107,629
0.98
£105,067 		107,629 0.98 £105,067
2023-03-13 2023-03-09 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
500,000
0.66
£330,000 		500,000 0.66 £330,000
2022-11-30 2022-11-29 B Purchase
3.1
Mark Higgins

Director, Chief Financial Officer

Executive Director
8,200
0.61
£4,999 		8,200 0.61 £4,999
2022-11-30 2022-11-29 B Purchase
2.9
John Roberts

Director, Chief Executive Officer

Executive Director
8,400
0.61
£5,083 		8,400 0.61 £5,083
2022-08-24 2022-08-24 B Purchase
Marisa Cassoni

Non-Executive Director

Executive Director
10,520
0.43
£4,524 		10,520 0.43 £4,524
2022-08-24 2022-08-24 B Purchase
3.1
Mark Higgins

Director, Chief Financial Officer

Executive Director
19,080
0.43
£8,204 		19,080 0.43 £8,204
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