AO World plc (AO.)

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Over the last 90 days, AO World plc has seen significant insider selling, with a net value of -£9.24 million. Director and CEO John Roberts was the primary seller, offloading shares across multiple transactions. No insider purchases were recorded during this period, indicating a net reduction in insider holdings.

Top insider sells (90, 60d)

Top cluster sells (90, 60d)

Top executive sells (90, 60d)

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Top insider sells

Top cluster sells

Top executive sells

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Ticker: AO. Exchange: LSE

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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings

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Trades

John Roberts

Director and Chief Executive Officer

2 sales — total 6,826,367 GBP

Sale 17 Apr 2026

Value £2,401,483.62 | Price 410.07 | Shares 71,990

Through The Jolly Foundation, a closely affiliated person

Sale 17 Apr 2026

Value £4,285,669.16 | Price 201.57 | Shares 53,221

John Roberts

Director and Chief Executive Officer

1 sale — total 1,070,000 GBP

Sale 26 Jan 2026

Value £3,507,351.32 | Price 60.08 | Shares 67,844

Through The Jolly Foundation, a closely affiliated person

Chris Hopkinson

Non-executive director

1 sale — total 749,000 GBP

Sale 23 Jan 2026

Value £749,000.00 | Price 1.07 | Shares 700,000

John Roberts

Chief Executive Officer

1 sale — total 2,625,000 GBP

Sale 15 Jan 2026

Value £2,625,000.00 | Price 1.05 | Shares 2,500,000

John Roberts

Director

2 sales — total 110,537,655 GBP

Sale 1 Aug 2024

Value £103,499,655.00 | Price 117.30 | Shares 882,350

Through Sally Roberts, a closely affiliated person

Sale 1 Aug 2024

Value £7,038,000.00 | Price 1.17 | Shares 6,000,000

Chris Hopkinson

Non-Executive Director

1 sale — total 234,600,000 GBP

Sale 1 Aug 2024

Value £234,600,000.00 | Price 117.30 | Shares 2,000,000

Mark Higgins

Chief Financial Officer

1 sale — total 1 GBP

Sale 15 Jul 2024

Value £1.18 | Price 0.00 | Shares 41,165

Chris Hopkinson

non-executive director

3 purchases — total 592,428 GBP

Buy 6 Mar 2024

Value £12,600.00 | Price 0.90 | Shares 14,000

Through Hopkinson Consultants Pension Scheme, a closely affiliated person

Buy 6 Mar 2024

Value £266,948.16 | Price 0.90 | Shares 296,939

Through Hopkinson Consultants Pension Scheme, a closely affiliated person

Buy 6 Mar 2024

Value £312,879.63 | Price 0.91 | Shares 344,961

Through Hopkinson Consultants Pension Scheme, a closely affiliated person

Chris Hopkinson

non-executive director

1 purchase — total 259,281 GBP

Buy 24 Nov 2023

Value £259,280.60 | Price 0.85 | Shares 305,036

Through Hopkinson Consultants Pension Scheme, a closely affiliated person

Chris Hopkinson

non-executive director

1 purchase — total 237,899 GBP

Buy 16 Oct 2023

Value £237,898.85 | Price 0.82 | Shares 289,063

Through Hopkinson Consultants Pension Scheme, a closely affiliated person

Mark Higgins

Chief Financial Officer

1 sale — total 105,067 GBP

Sale 25 Jul 2023

Value £105,067.43 | Price 0.98 | Shares 107,629

Chris Hopkinson

non-executive director

1 purchase — total 330,000 GBP

Buy 9 Mar 2023

Value £330,000.00 | Price 0.66 | Shares 500,000

Through Hopkinson Consultants Pension Scheme, a closely affiliated person

Mark Higgins

Director, Chief Financial Officer

1 purchase — total 4,999 GBP

Buy 29 Nov 2022

Value £4,998.72 | Price 0.61 | Shares 8,200

John Roberts

Director, Chief Executive Officer

1 purchase — total 5,083 GBP

Buy 29 Nov 2022

Value £5,082.84 | Price 0.61 | Shares 8,400

Marisa Cassoni

Non-Executive Director

1 purchase — total 4,524 GBP

Buy 24 Aug 2022

Value £4,523.60 | Price 0.43 | Shares 10,520

Mark Higgins

Director, Chief Financial Officer

1 purchase — total 8,204 GBP

Buy 24 Aug 2022

Value £8,204.40 | Price 0.43 | Shares 19,080

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value
2026-04-20	2026-04-17	S Sale	2.9 John Roberts Director and Chief Executive Officer Through The Jolly Foundation, a closely affiliated person Executive Director	71,990 410.07 £2,401,484	71,990	410.07	£2,401,484
2026-04-20	2026-04-17	S Sale	2.9 John Roberts Director and Chief Executive Officer Executive Director	53,221 201.57 £4,285,669	53,221	201.57	£4,285,669
2026-01-29	2026-01-26	S Sale	2.9 John Roberts Director and Chief Executive Officer Through The Jolly Foundation, a closely affiliated person Executive Director	67,844 60.08 £3,507,351	67,844	60.08	£3,507,351
2026-01-27	2026-01-23	S Sale	2.7 Chris Hopkinson Non-executive director Executive Director	700,000 1.07 £749,000	700,000	1.07	£749,000
2026-01-19	2026-01-15	S Sale	2.9 John Roberts Chief Executive Officer Officer	2,500,000 1.05 £2,625,000	2,500,000	1.05	£2,625,000
2024-08-01	2024-08-01	S Sale	2.9 John Roberts Director Through Sally Roberts, a closely affiliated person Executive Director	882,350 117.30 £103,499,655	882,350	117.30	£103,499,655
2024-08-01	2024-08-01	S Sale	2.7 Chris Hopkinson Non-Executive Director Executive Director	2,000,000 117.30 £234,600,000	2,000,000	117.30	£234,600,000
2024-08-01	2024-08-01	S Sale	2.9 John Roberts Chief Executive Officer Officer	6,000,000 1.17 £7,038,000	6,000,000	1.17	£7,038,000
2024-07-16	2024-07-15	S Sale	3.1 Mark Higgins Chief Financial Officer Officer	41,165 0.00 £1	41,165	0.00	£1
2024-03-08	2024-03-06	B Purchase	2.7 Chris Hopkinson non-executive director Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director	14,000 0.90 £12,600	14,000	0.90	£12,600
2024-03-08	2024-03-06	B Purchase	2.7 Chris Hopkinson non-executive director Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director	296,939 0.90 £266,948	296,939	0.90	£266,948
2024-03-08	2024-03-06	B Purchase	2.7 Chris Hopkinson non-executive director Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director	344,961 0.91 £312,880	344,961	0.91	£312,880
2023-11-29	2023-11-24	B Purchase	2.7 Chris Hopkinson non-executive director Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director	305,036 0.85 £259,281	305,036	0.85	£259,281
2023-10-18	2023-10-16	B Purchase	2.7 Chris Hopkinson non-executive director Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director	289,063 0.82 £237,899	289,063	0.82	£237,899
2023-07-27	2023-07-25	S Sale	3.1 Mark Higgins Chief Financial Officer Officer	107,629 0.98 £105,067	107,629	0.98	£105,067
2023-03-13	2023-03-09	B Purchase	2.7 Chris Hopkinson non-executive director Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director	500,000 0.66 £330,000	500,000	0.66	£330,000
2022-11-30	2022-11-29	B Purchase	3.1 Mark Higgins Director, Chief Financial Officer Executive Director	8,200 0.61 £4,999	8,200	0.61	£4,999
2022-11-30	2022-11-29	B Purchase	2.9 John Roberts Director, Chief Executive Officer Executive Director	8,400 0.61 £5,083	8,400	0.61	£5,083
2022-08-24	2022-08-24	B Purchase	Marisa Cassoni Non-Executive Director Executive Director	10,520 0.43 £4,524	10,520	0.43	£4,524
2022-08-24	2022-08-24	B Purchase	3.1 Mark Higgins Director, Chief Financial Officer Executive Director	19,080 0.43 £8,204	19,080	0.43	£8,204