WH Smith PLC (SMWH)

Over the past 90 days, WH Smith PLC insiders have executed 10 buy transactions totaling approximately £2.83 million, with no recorded sales. Notable activity includes significant purchases by Executive Chair Leo Quinn and Group CFO Max Izzard. This buying trend follows a period of stock price decline, occurring after the company's most recent earnings report.
Ticker: SMWH Exchange: LSE


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for WH Smith PLC. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Simon Emeny
Non-Executive Director
1 purchase — total 19,900 GBP
Buy 26 Jun 2026
Value £2,665,797.67 | Price 232.61 | Shares 34,507
Buy 10 Jun 2026
Value £3,378,426.03 | Price 466.69 | Shares 24,213
Buy 10 Jun 2026
Value £74,997.20 | Price 4.10 | Shares 18,292
Buy 10 Jun 2026
Value £99,999.00 | Price 4.10 | Shares 24,390
Buy 10 Jun 2026
Value £49,999.50 | Price 4.10 | Shares 12,195
Buy 10 Jun 2026
Value £14,997.80 | Price 4.10 | Shares 3,658
Buy 10 Jun 2026
Value £9,999.90 | Price 4.10 | Shares 2,439
Buy 10 Jun 2026
Value £149,998.50 | Price 4.10 | Shares 36,585
Buy 10 Jun 2026
Value £1,499,997.30 | Price 4.10 | Shares 365,853
Buy 24 Apr 2026
Value £99,389.42 | Price 5.60 | Shares 17,764
Buy 29 Jan 2026
Value £168,750.00 | Price 6.75 | Shares 25,000
Buy 8 Jan 2026
Value £49,984.44 | Price 6.27 | Shares 7,972
Buy 23 Dec 2025
Value £128,000.00 | Price 6.40 | Shares 20,000
Buy 18 Nov 2024
Value £15,687.50 | Price 12.55 | Shares 1,250
Buy 23 May 2024
Value £9,990.00 | Price 11.10 | Shares 900
Buy 18 Aug 2023
Value £15,122.25 | Price 13.75 | Shares 1,100
Buy 28 Nov 2022
Value £20,981.25 | Price 13.99 | Shares 1,500
Buy 8 Sep 2022
Value £13.93 | Price 0.00 | Shares 3,000
Buy 27 Apr 2022
Value £42,912.77 | Price 14.30 | Shares 3,000
Buy 14 Mar 2022
Value £35,872.50 | Price 14.35 | Shares 2,500
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-06-29 2026-06-26 B Purchase

Non-Executive Director

Executive Director
34,507
232.61
£2,665,798
34,507 232.61 £2,665,798
2026-06-10 2026-06-10 B Purchase

Company Secretary/Legal Director

Executive Director
24,213
466.69
£3,378,426
24,213 466.69 £3,378,426
2026-06-10 2026-06-10 B Purchase

CEO WH Smith North America

Officer
92,300
107.51
£3,657,853
92,300 107.51 £3,657,853
2026-06-10 2026-06-10 B Purchase

CEO UK Travel

Officer
24,390
4.10
£99,999
24,390 4.10 £99,999
2026-06-10 2026-06-10 B Purchase

Non-Executive Director

Executive Director
12,195
4.10
£50,000
12,195 4.10 £50,000
2026-06-10 2026-06-10 B Purchase

Non-Executive Director

Executive Director
3,658
4.10
£14,998
3,658 4.10 £14,998
2026-06-10 2026-06-10 B Purchase

Non-Executive Director

Executive Director
2,439
4.10
£10,000
2,439 4.10 £10,000
2026-06-10 2026-06-10 B Purchase

Group CFO

Officer
36,585
4.10
£149,998
36,585 4.10 £149,998
2026-06-10 2026-06-10 B Purchase

Executive Chair

Director
365,853
4.10
£1,499,997
365,853 4.10 £1,499,997
2026-04-27 2026-04-24 B Purchase Leo Quinn

Executive Chair

Director
17,764
5.60
£99,389
17,764 5.60 £99,389
2026-01-29 2026-01-29 B Purchase Max Izzard

Group Chief Financial Officer

Officer
25,000
6.75
£168,750
25,000 6.75 £168,750
2026-01-08 2026-01-08 B Purchase

Non-Executive director

Executive Director
7,972
6.27
£49,984
7,972 6.27 £49,984
2025-12-24 2025-12-23 B Purchase Max Izzard

Group Chief Financial Officer

Officer
20,000
6.40
£128,000
20,000 6.40 £128,000
2024-11-19 2024-11-18 B Purchase Situl Jobanputra

Non-Executive Director

Executive Director
1,250
12.55
£15,688
1,250 12.55 £15,688
2024-05-28 2024-05-23 B Purchase

Chair

Director
900
11.10
£9,990
900 11.10 £9,990
2023-08-21 2023-08-18 B Purchase Marion Sears

Non-Executive Director

Executive Director
1,100
13.75
£15,122
1,100 13.75 £15,122
2022-11-28 2022-11-28 B Purchase Marion Sears

Non-Executive Director

Executive Director
1,500
13.99
£20,981
1,500 13.99 £20,981
2022-09-08 2022-09-08 B Purchase

Non-Executive Director

Executive Director
3,000
0.00
£14
3,000 0.00 £14
2022-04-27 2022-04-27 B Purchase

Managing Director - Travel

Executive Director
3,000
14.30
£42,913
3,000 14.30 £42,913
2022-03-14 2022-03-14 B Purchase Marion Sears

Non-Executive Director

Executive Director
2,500
14.35
£35,872
2,500 14.35 £35,872