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Profoto Holding AB (publ) (PRFO)

The most recent insider trading activity occurred on November 21, 2025, with the Chairman of the Board of Directors purchasing shares valued at 8,760,000. Prior to this, on November 18, 2024, the CEO made multiple buy transactions totaling 188,600 shares. Several other board members also engaged in significant buying activity in early November 2024.
Stock chart
Ticker: PRFO Exchange: STO


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Hans Eckerström
Chairman of the Board of Directors
1 purchase — total 8,760,000 SEK
Buy 21 Nov 2025
Value SEK1,168,599.11 | Price 193.69 | Shares 16,399
Buy 18 Nov 2024
Value SEK868,994.80 | Price 404.41 | Shares 78,367
Through Profoto Aktiebolag, a closely affiliated person
Buy 18 Nov 2024
Value SEK2,306,184.39 | Price 166.21 | Shares 1,511
Through Profoto Aktiebolag, a closely affiliated person
Buy 1 Nov 2024
Value SEK263,750.00 | Price 4.22 | Shares 62,500
Buy 1 Nov 2024
Value SEK527,500.00 | Price 4.22 | Shares 125,000
Buy 1 Nov 2024
Value SEK527,500.00 | Price 4.22 | Shares 125,000
Buy 1 Nov 2024
Value SEK527,500.00 | Price 4.22 | Shares 125,000
Sale 1 Nov 2024
Value SEK0.00 | Price 0.00 | Shares 125,000
Buy 1 Nov 2024
Value SEK2,110,000.00 | Price 4.22 | Shares 500,000
Through NRS Holding AB, a closely affiliated person
Buy 1 Nov 2024
Value SEK633,000.00 | Price 4.22 | Shares 150,000
Sale 3 Jun 2024
Value SEK1,209,472.00 | Price 7.04 | Shares 171,800
Buy 7 Nov 2023
Value SEK448,725.00 | Price 59.83 | Shares 7,500
Buy 25 Jul 2023
Value SEK1,003,000.00 | Price 80.24 | Shares 12,500
Buy 25 Jul 2023
Value SEK10,000,000.00 | Price 80.00 | Shares 125,000
Through a closely affiliated person
Buy 10 Jan 2022
Value SEK3,487,099.00 | Price 5.06 | Shares 689,150
Buy 10 Jan 2022
Value SEK4,870,250.00 | Price 5.06 | Shares 962,500
Buy 5 Jul 2021
Value SEK16,532,604.00 | Price 66.00 | Shares 250,494
Through Bowser Holding AB, a closely affiliated person
Buy 5 Jul 2021
Value SEK16,532,604.00 | Price 66.00 | Shares 250,494
Buy 5 Jul 2021
Value SEK998,403,186.00 | Price 66.00 | Shares 15,127,321
Through Burken Invest AB, a closely affiliated person
Buy 5 Jul 2021
Value SEK22,434,720.00 | Price 66.00 | Shares 339,920
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2025-11-21 2025-11-21 B Purchase

Chairman of the Board of Directors

Director
16,399
193.69
SEK1,168,599
16,399 193.69 SEK1,168,599
2024-11-20 2024-11-18 B Purchase

Chief Executive Officer (CEO)/Managing Directory

Through Profoto Aktiebolag, a closely affiliated person Officer
78,367
404.41
SEK868,995
78,367 404.41 SEK868,995
2024-11-20 2024-11-18 B Purchase

Chief Executive Officer (CEO)/Managing Directory

Through Profoto Aktiebolag, a closely affiliated person Officer
1,511
166.21
SEK2,306,184
1,511 166.21 SEK2,306,184
2024-11-08 2024-11-01 B Purchase

Member of the Board of Directors

Director
62,500
4.22
SEK263,750
62,500 4.22 SEK263,750
2024-11-06 2024-11-01 B Purchase

Member of the Board of Directors

Director
125,000
4.22
SEK527,500
125,000 4.22 SEK527,500
2024-11-06 2024-11-01 B Purchase

Member of the Board of Directors

Director
125,000
4.22
SEK527,500
125,000 4.22 SEK527,500
2024-11-06 2024-11-01 S Sale

Member of the Board of Directors

Director
125,000
0.00
SEK0
125,000 0.00 SEK0
2024-11-06 2024-11-01 B Purchase

Chairman of the Board of Directors

Through NRS Holding AB, a closely affiliated person Director
500,000
4.22
SEK2,110,000
500,000 4.22 SEK2,110,000
2024-11-05 2024-11-01 B Purchase

Member of the Board of Directors

Director
150,000
4.22
SEK633,000
150,000 4.22 SEK633,000
2024-11-05 2024-11-01 B Purchase

Member of the Board of Directors

Director
125,000
4.22
SEK527,500
125,000 4.22 SEK527,500
2024-06-03 2024-06-03 S Sale

Chief Executive Officer (CEO)/Managing Directory

Officer
171,800
7.04
SEK1,209,472
171,800 7.04 SEK1,209,472
2023-11-07 2023-11-07 B Purchase

Deputy CEO/Deputy Managing Director, Chief Financial Officer (CFO)

7,500
59.83
SEK448,725
7,500 59.83 SEK448,725
2023-07-26 2023-07-25 B Purchase

Deputy CEO/Deputy Managing Director

Officer
12,500
80.24
SEK1,003,000
12,500 80.24 SEK1,003,000
2023-07-25 2023-07-25 B Purchase

Chief Executive Officer (CEO)/Managing Directory

Through a closely affiliated person Officer
125,000
80.00
SEK10,000,000
125,000 80.00 SEK10,000,000
2022-01-13 2022-01-10 B Purchase

Chief Executive Officer (CEO)/Managing Directory

Officer
689,150
5.06
SEK3,487,099
689,150 5.06 SEK3,487,099
2022-01-12 2022-01-10 B Purchase

Chief Executive Officer (CEO)/Managing Directory

Officer
962,500
5.06
SEK4,870,250
962,500 5.06 SEK4,870,250
2021-07-08 2021-07-05 B Purchase

Member of the Board of Directors

Through Bowser Holding AB, a closely affiliated person Director
250,494
66.00
SEK16,532,604
250,494 66.00 SEK16,532,604
2021-07-08 2021-07-05 B Purchase

Member of the Board of Directors

Director
250,494
66.00
SEK16,532,604
250,494 66.00 SEK16,532,604
2021-07-08 2021-07-05 B Purchase

Chief Executive Officer (CEO)/Managing Directory

Through Burken Invest AB, a closely affiliated person Officer
15,127,321
66.00
SEK998,403,186
15,127,321 66.00 SEK998,403,186
2021-07-08 2021-07-05 B Purchase

Deputy CEO/Deputy Managing Director

Officer
339,920
66.00
SEK22,434,720
339,920 66.00 SEK22,434,720