Sweden Personal & Household Products & Services

Profoto Holding AB (publ) (PRFO)

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The most recent insider trading activity at Profoto Holding AB occurred on November 21, 2025, when Chairman Hans Eckerström purchased 1,000,000 shares. This follows a series of acquisitions by various board members and executives throughout late 2024. No further transactions have been recorded since that date.
Ticker: PRFO Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Profoto Holding AB (publ). Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.9
Hans Eckerström Chairman of the Board of Directors Director
Transaction date
Purchase
Price
193.69
Quantity 16,399
Value SEK1,168,599
Anders Hedebark Chief Executive Officer (CEO)/Managing Directory Officer
Through Profoto Aktiebolag, a closely affiliated person
Transaction date
Purchase
Price
404.41
Quantity 78,367
Value SEK868,995
Anders Hedebark Chief Executive Officer (CEO)/Managing Directory Officer
Through Profoto Aktiebolag, a closely affiliated person
Transaction date
Purchase
Price
166.21
Quantity 1,511
Value SEK2,306,184
Pernilla Ekman Member of the Board of Directors Director
Transaction date
Purchase
Price
4.22
Quantity 62,500
Value SEK263,750
3.4
Helena Holmgren Member of the Board of Directors Director
Transaction date
Purchase
Price
4.22
Quantity 125,000
Value SEK527,500
Magnus Brännström Member of the Board of Directors Director
Transaction date
Purchase
Price
4.22
Quantity 125,000
Value SEK527,500
Magnus Brännström Member of the Board of Directors Director
Transaction date
Sale
Price
0.00
Quantity 125,000
Value SEK0
2.9
Hans Eckerström Chairman of the Board of Directors Director
Through NRS Holding AB, a closely affiliated person
Transaction date
Purchase
Price
4.22
Quantity 500,000
Value SEK2,110,000
2.0
Helene Willberg Member of the Board of Directors Director
Transaction date
Purchase
Price
4.22
Quantity 150,000
Value SEK633,000
3.4
Helena Holmgren Member of the Board of Directors Director
Transaction date
Purchase
Price
4.22
Quantity 125,000
Value SEK527,500
Anders Hedebark Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Sale
Price
7.04
Quantity 171,800
Value SEK1,209,472
3.0
Carl Bandhold Deputy CEO/Deputy Managing Director, Chief Financial Officer (CFO)
Transaction date
Purchase
Price
59.83
Quantity 7,500
Value SEK448,725
3.0
Carl Bandhold Deputy CEO/Deputy Managing Director Officer
Transaction date
Purchase
Price
80.24
Quantity 12,500
Value SEK1,003,000
0.8
Burken Invest AB Chief Executive Officer (CEO)/Managing Directory Officer
Through a closely affiliated person
Transaction date
Purchase
Price
80.00
Quantity 125,000
Value SEK10,000,000
0.8
Burken Invest AB Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
5.06
Quantity 689,150
Value SEK3,487,099
Anders Hedebark Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
5.06
Quantity 962,500
Value SEK4,870,250
2.0
Helene Willberg Member of the Board of Directors Director
Through Bowser Holding AB, a closely affiliated person
Transaction date
Purchase
Price
66.00
Quantity 250,494
Value SEK16,532,604
Magnus Brännström Member of the Board of Directors Director
Transaction date
Purchase
Price
66.00
Quantity 250,494
Value SEK16,532,604
Anders Hedebark Chief Executive Officer (CEO)/Managing Directory Officer
Through Burken Invest AB, a closely affiliated person
Transaction date
Purchase
Price
66.00
Quantity 15,127,321
Value SEK998,403,186
2.8
Petter Sylvan Deputy CEO/Deputy Managing Director Officer
Transaction date
Purchase
Price
66.00
Quantity 339,920
Value SEK22,434,720
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2025-11-21 2025-11-21 B Purchase
2.9
Hans Eckerström

Chairman of the Board of Directors

Director
16,399
193.69
SEK1,168,599 		16,399 193.69 SEK1,168,599
2024-11-20 2024-11-18 B Purchase
Anders Hedebark

Chief Executive Officer (CEO)/Managing Directory

Through Profoto Aktiebolag, a closely affiliated person Officer
78,367
404.41
SEK868,995 		78,367 404.41 SEK868,995
2024-11-20 2024-11-18 B Purchase
Anders Hedebark

Chief Executive Officer (CEO)/Managing Directory

Through Profoto Aktiebolag, a closely affiliated person Officer
1,511
166.21
SEK2,306,184 		1,511 166.21 SEK2,306,184
2024-11-08 2024-11-01 B Purchase
Pernilla Ekman

Member of the Board of Directors

Director
62,500
4.22
SEK263,750 		62,500 4.22 SEK263,750
2024-11-06 2024-11-01 B Purchase
3.4
Helena Holmgren

Member of the Board of Directors

Director
125,000
4.22
SEK527,500 		125,000 4.22 SEK527,500
2024-11-06 2024-11-01 B Purchase
Magnus Brännström

Member of the Board of Directors

Director
125,000
4.22
SEK527,500 		125,000 4.22 SEK527,500
2024-11-06 2024-11-01 S Sale
Magnus Brännström

Member of the Board of Directors

Director
125,000
0.00
SEK0 		125,000 0.00 SEK0
2024-11-06 2024-11-01 B Purchase
2.9
Hans Eckerström

Chairman of the Board of Directors

Through NRS Holding AB, a closely affiliated person Director
500,000
4.22
SEK2,110,000 		500,000 4.22 SEK2,110,000
2024-11-05 2024-11-01 B Purchase
2.0
Helene Willberg

Member of the Board of Directors

Director
150,000
4.22
SEK633,000 		150,000 4.22 SEK633,000
2024-11-05 2024-11-01 B Purchase
3.4
Helena Holmgren

Member of the Board of Directors

Director
125,000
4.22
SEK527,500 		125,000 4.22 SEK527,500
2024-06-03 2024-06-03 S Sale
Anders Hedebark

Chief Executive Officer (CEO)/Managing Directory

Officer
171,800
7.04
SEK1,209,472 		171,800 7.04 SEK1,209,472
2023-11-07 2023-11-07 B Purchase
3.0
Carl Bandhold

Deputy CEO/Deputy Managing Director, Chief Financial Officer (CFO)
7,500
59.83
SEK448,725 		7,500 59.83 SEK448,725
2023-07-26 2023-07-25 B Purchase
3.0
Carl Bandhold

Deputy CEO/Deputy Managing Director

Officer
12,500
80.24
SEK1,003,000 		12,500 80.24 SEK1,003,000
2023-07-25 2023-07-25 B Purchase
0.8
Burken Invest AB

Chief Executive Officer (CEO)/Managing Directory

Through a closely affiliated person Officer
125,000
80.00
SEK10,000,000 		125,000 80.00 SEK10,000,000
2022-01-13 2022-01-10 B Purchase
0.8
Burken Invest AB

Chief Executive Officer (CEO)/Managing Directory

Officer
689,150
5.06
SEK3,487,099 		689,150 5.06 SEK3,487,099
2022-01-12 2022-01-10 B Purchase
Anders Hedebark

Chief Executive Officer (CEO)/Managing Directory

Officer
962,500
5.06
SEK4,870,250 		962,500 5.06 SEK4,870,250
2021-07-08 2021-07-05 B Purchase
2.0
Helene Willberg

Member of the Board of Directors

Through Bowser Holding AB, a closely affiliated person Director
250,494
66.00
SEK16,532,604 		250,494 66.00 SEK16,532,604
2021-07-08 2021-07-05 B Purchase
Magnus Brännström

Member of the Board of Directors

Director
250,494
66.00
SEK16,532,604 		250,494 66.00 SEK16,532,604
2021-07-08 2021-07-05 B Purchase
Anders Hedebark

Chief Executive Officer (CEO)/Managing Directory

Through Burken Invest AB, a closely affiliated person Officer
15,127,321
66.00
SEK998,403,186 		15,127,321 66.00 SEK998,403,186
2021-07-08 2021-07-05 B Purchase
2.8
Petter Sylvan

Deputy CEO/Deputy Managing Director

Officer
339,920
66.00
SEK22,434,720 		339,920 66.00 SEK22,434,720
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