Sweden Software & IT Services

MAG Interactive AB (publ) (MAGI)

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MAG Interactive AB (publ) saw significant insider buying activity in early 2026. The most recent transactions occurred on February 4, 2026, when CEO Daniel Hasselberg and board member Kaj Nygren both executed substantial share purchases. These acquisitions follow a series of buy transactions by company leadership throughout January 2026.
Ticker: MAGI Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for MAG Interactive AB (publ). Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.9
Kaj Nygren Other member of the company's administrative, management or supervisory body
Through Playful Days AB, a closely affiliated person
Transaction date
Purchase
Price
437.57
Quantity 26,773
Value SEK3,955,395
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
66.34
Quantity 9,088
Value SEK2,492,600
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
137.08
Quantity 31,825
Value SEK2,091,331
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
5.90
Quantity 20,961
Value SEK123,670
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
5.84
Quantity 35,000
Value SEK204,400
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
6.16
Quantity 50,000
Value SEK308,000
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
6.19
Quantity 50,000
Value SEK309,500
3.6
Jonas Eriksson Chairman of the Board of Directors Director
Transaction date
Purchase
Price
6.20
Quantity 20,000
Value SEK124,000
3.6
Jonas Eriksson Chairman of the Board of Directors Director
Transaction date
Purchase
Price
10.80
Quantity 20,000
Value SEK216,000
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
7.68
Quantity 14,673
Value SEK112,689
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
7.51
Quantity 405
Value SEK3,042
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
7.34
Quantity 34,922
Value SEK256,327
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
9.68
Quantity 20,000
Value SEK193,600
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
8.82
Quantity 30,000
Value SEK264,600
3.6
Jonas Eriksson Chairman of the Board of Directors Director
Transaction date
Purchase
Price
9.41
Quantity 13,063
Value SEK122,871
2.0
NMO Invest AB Chief Executive Officer (CEO)/Managing Directory Officer
Through a closely affiliated person
Transaction date
Purchase
Price
10.03
Quantity 30,000
Value SEK300,900
2.0
NMO Invest AB Chief Executive Officer (CEO)/Managing Directory Officer
Through a closely affiliated person
Transaction date
Purchase
Price
9.93
Quantity 20,000
Value SEK198,600
3.6
Jonas Eriksson Chairman of the Board of Directors Director
Transaction date
Purchase
Price
8.02
Quantity 678
Value SEK5,438
3.6
Jonas Eriksson Chairman of the Board of Directors Director
Transaction date
Purchase
Price
7.99
Quantity 11,000
Value SEK87,890
2.1
Daniel Hasselberg Chief Executive Officer (CEO)/Managing Directory Officer
Through NMO Invest AB, a closely affiliated person
Transaction date
Purchase
Price
8.38
Quantity 17,368
Value SEK145,544
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-02-04 2026-02-04 B Purchase
3.9
Kaj Nygren

Other member of the company's administrative, management or supervisory body

Through Playful Days AB, a closely affiliated person
26,773
437.57
SEK3,955,395 		26,773 437.57 SEK3,955,395
2026-02-04 2026-02-04 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
9,088
66.34
SEK2,492,600 		9,088 66.34 SEK2,492,600
2026-01-28 2026-01-28 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
31,825
137.08
SEK2,091,331 		31,825 137.08 SEK2,091,331
2026-01-28 2026-01-28 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
20,961
5.90
SEK123,670 		20,961 5.90 SEK123,670
2026-01-28 2026-01-27 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
35,000
5.84
SEK204,400 		35,000 5.84 SEK204,400
2026-01-22 2026-01-22 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
50,000
6.16
SEK308,000 		50,000 6.16 SEK308,000
2026-01-22 2026-01-22 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
50,000
6.19
SEK309,500 		50,000 6.19 SEK309,500
2026-01-22 2026-01-22 B Purchase
3.6
Jonas Eriksson

Chairman of the Board of Directors

Director
20,000
6.20
SEK124,000 		20,000 6.20 SEK124,000
2025-06-25 2025-06-25 B Purchase
3.6
Jonas Eriksson

Chairman of the Board of Directors

Director
20,000
10.80
SEK216,000 		20,000 10.80 SEK216,000
2025-04-09 2025-04-09 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
14,673
7.68
SEK112,689 		14,673 7.68 SEK112,689
2025-04-09 2025-04-08 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
405
7.51
SEK3,042 		405 7.51 SEK3,042
2025-04-09 2025-04-07 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
34,922
7.34
SEK256,327 		34,922 7.34 SEK256,327
2025-02-05 2025-02-05 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
20,000
9.68
SEK193,600 		20,000 9.68 SEK193,600
2025-02-05 2025-02-04 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
30,000
8.82
SEK264,600 		30,000 8.82 SEK264,600
2025-01-31 2025-01-31 B Purchase
3.6
Jonas Eriksson

Chairman of the Board of Directors

Director
13,063
9.41
SEK122,871 		13,063 9.41 SEK122,871
2025-01-23 2025-01-23 B Purchase
2.0
NMO Invest AB

Chief Executive Officer (CEO)/Managing Directory

Through a closely affiliated person Officer
30,000
10.03
SEK300,900 		30,000 10.03 SEK300,900
2025-01-23 2025-01-23 B Purchase
2.0
NMO Invest AB

Chief Executive Officer (CEO)/Managing Directory

Through a closely affiliated person Officer
20,000
9.93
SEK198,600 		20,000 9.93 SEK198,600
2024-11-26 2024-11-26 B Purchase
3.6
Jonas Eriksson

Chairman of the Board of Directors

Director
678
8.02
SEK5,438 		678 8.02 SEK5,438
2024-11-26 2024-11-26 B Purchase
3.6
Jonas Eriksson

Chairman of the Board of Directors

Director
11,000
7.99
SEK87,890 		11,000 7.99 SEK87,890
2024-11-20 2024-11-20 B Purchase
2.1
Daniel Hasselberg

Chief Executive Officer (CEO)/Managing Directory

Through NMO Invest AB, a closely affiliated person Officer
17,368
8.38
SEK145,544 		17,368 8.38 SEK145,544
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