Sweden Specialty Retailers

H & M Hennes & Mauritz AB (HM-B)

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H & M Hennes & Mauritz AB experienced significant insider trading activity recently, characterized exclusively by net buying. Chairman Karl-Johan Persson led these acquisitions, purchasing millions of shares following the September 2026 earnings report, which surpassed expectations by 20%. Five insiders collectively invested over $230 million, reflecting notable confidence despite the stock trading near its yearly lows.
Ticker: HM-B Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for H & M Hennes & Mauritz AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
58.58
Quantity 2,894
Value SEK3,687,629
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
282.23
Quantity 93,068
Value SEK2,371,251
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
134.92
Quantity 1,763
Value SEK1,212,052
Aneta Pokucinska Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
159.55
Quantity 1,000
Value SEK100,000
2.9
Mehmet Arisoy Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
14.16
Quantity 1,000
Value €100,000
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
160.12
Quantity 1,000
Value SEK100,000
2.9
Mehmet Arisoy Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
14.04
Quantity 1,000
Value €100,000
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
158.94
Quantity 1,000
Value SEK100,000
2.9
Mehmet Arisoy Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
14.15
Quantity 1,000
Value €100,000
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
159.90
Quantity 1,000
Value SEK100,000
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
162.28
Quantity 1,000
Value SEK100,000
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
162.20
Quantity 1,000
Value SEK100,000
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
162.62
Quantity 1,000
Value SEK100,000
Saed El-Achkar Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
162.30
Quantity 1,000
Value SEK100,000
Saed El-Achkar Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
161.35
Quantity 1,000
Value SEK100,000
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
175.53
Quantity 1,440
Value SEK252,761
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
173.53
Quantity 850,000
Value SEK147,499,990
Diego Teijeiro Ruiz Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
174.86
Quantity 8,000
Value SEK1,398,880
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
175.38
Quantity 650,000
Value SEK113,998,820
3.4
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
175.72
Quantity 800,000
Value SEK140,573,760
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-10-09 2026-10-08 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,894
58.58
SEK3,687,629 		2,894 58.58 SEK3,687,629
2026-10-09 2026-10-07 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
93,068
282.23
SEK2,371,251 		93,068 282.23 SEK2,371,251
2026-10-09 2026-10-06 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,763
134.92
SEK1,212,052 		1,763 134.92 SEK1,212,052
2026-10-07 2026-10-02 B Purchase
Aneta Pokucinska

Other member of the company's administrative, management or supervisory body
1,000
159.55
SEK100,000 		1,000 159.55 SEK100,000
2026-10-06 2026-10-02 B Purchase
2.9
Mehmet Arisoy

Other member of the company's administrative, management or supervisory body
1,000
14.16
€100,000 		1,000 14.16 €100,000
2026-10-05 2026-10-02 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000
160.12
SEK100,000 		1,000 160.12 SEK100,000
2026-10-06 2026-10-01 B Purchase
2.9
Mehmet Arisoy

Other member of the company's administrative, management or supervisory body
1,000
14.04
€100,000 		1,000 14.04 €100,000
2026-10-05 2026-10-01 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000
158.94
SEK100,000 		1,000 158.94 SEK100,000
2026-10-06 2026-09-30 B Purchase
2.9
Mehmet Arisoy

Other member of the company's administrative, management or supervisory body
1,000
14.15
€100,000 		1,000 14.15 €100,000
2026-10-05 2026-09-30 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000
159.90
SEK100,000 		1,000 159.90 SEK100,000
2026-09-29 2026-09-28 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000
162.28
SEK100,000 		1,000 162.28 SEK100,000
2026-09-29 2026-09-25 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000
162.20
SEK100,000 		1,000 162.20 SEK100,000
2026-09-29 2026-09-24 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000
162.62
SEK100,000 		1,000 162.62 SEK100,000
2026-09-25 2026-09-24 B Purchase
Saed El-Achkar

Other member of the company's administrative, management or supervisory body
1,000
162.30
SEK100,000 		1,000 162.30 SEK100,000
2026-09-25 2026-09-24 B Purchase
Saed El-Achkar

Other member of the company's administrative, management or supervisory body
1,000
161.35
SEK100,000 		1,000 161.35 SEK100,000
2026-08-20 2026-08-18 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,440
175.53
SEK252,761 		1,440 175.53 SEK252,761
2026-08-20 2026-08-17 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
850,000
173.53
SEK147,499,990 		850,000 173.53 SEK147,499,990
2026-08-18 2026-08-17 B Purchase
Diego Teijeiro Ruiz

Other member of the company's administrative, management or supervisory body
8,000
174.86
SEK1,398,880 		8,000 174.86 SEK1,398,880
2026-08-17 2026-08-14 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
650,000
175.38
SEK113,998,820 		650,000 175.38 SEK113,998,820
2026-08-17 2026-08-13 B Purchase
3.4
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
800,000
175.72
SEK140,573,760 		800,000 175.72 SEK140,573,760
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