Sweden Specialty Retailers

H & M Hennes & Mauritz AB (HM-B)

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H & M Hennes & Mauritz AB experienced significant insider buying recently. Chairman Karl-Johan Persson acquired substantial shares, totaling over 2.7 billion SEK. CFO Adam Gustav Karlsson also purchased stock following the June 2026 earnings report, which exceeded expectations. These transactions reflect strong leadership confidence amid positive stock performance trends.
Ticker: HM-B Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for H & M Hennes & Mauritz AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
183.95
Quantity 91,854
Value SEK758,420
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
188.91
Quantity 42,047
Value SEK3,432,219
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
99.81
Quantity 19,277
Value SEK1,496,170
2.9
Adam Gustav Karlsson Chief Financial Officer (CFO) Officer
Transaction date
Purchase
Price
160.76
Quantity 4,950
Value SEK795,762
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
166.41
Quantity 700,000
Value SEK116,483,710
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.79
Quantity 1,400,000
Value SEK230,704,460
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
166.75
Quantity 1,500,000
Value SEK250,124,700
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
166.62
Quantity 2,000,000
Value SEK333,234,800
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
165.72
Quantity 1,750,000
Value SEK290,010,525
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.97
Quantity 2,750,000
Value SEK453,654,850
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
160.77
Quantity 1,500,000
Value SEK241,154,250
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.82
Quantity 600,000
Value SEK98,894,340
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
160.98
Quantity 650,261
Value SEK104,679,731
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
159.89
Quantity 2,200,000
Value SEK351,758,000
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.43
Quantity 1,600,000
Value SEK263,088,320
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
167.89
Quantity 800,000
Value SEK134,313,680
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
167.05
Quantity 600,000
Value SEK100,232,820
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.95
Quantity 500,000
Value SEK82,475,350
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
164.53
Quantity 500,000
Value SEK82,262,850
3.5
Karl-Johan Persson Chairman of the Board of Directors Director
Through Ramsbury Invest AB, a closely affiliated person
Transaction date
Purchase
Price
172.11
Quantity 1,000,000
Value SEK172,110,200
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-08-17 2026-08-14 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
91,854
183.95
SEK758,420 		91,854 183.95 SEK758,420
2026-08-17 2026-08-13 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
42,047
188.91
SEK3,432,219 		42,047 188.91 SEK3,432,219
2026-08-17 2026-08-12 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
19,277
99.81
SEK1,496,170 		19,277 99.81 SEK1,496,170
2026-07-09 2026-07-08 B Purchase
2.9
Adam Gustav Karlsson

Chief Financial Officer (CFO)

Officer
4,950
160.76
SEK795,762 		4,950 160.76 SEK795,762
2026-07-03 2026-07-02 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
700,000
166.41
SEK116,483,710 		700,000 166.41 SEK116,483,710
2026-07-03 2026-07-01 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,400,000
164.79
SEK230,704,460 		1,400,000 164.79 SEK230,704,460
2026-07-03 2026-06-30 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,500,000
166.75
SEK250,124,700 		1,500,000 166.75 SEK250,124,700
2026-06-30 2026-06-29 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,000,000
166.62
SEK333,234,800 		2,000,000 166.62 SEK333,234,800
2026-06-30 2026-06-26 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,750,000
165.72
SEK290,010,525 		1,750,000 165.72 SEK290,010,525
2026-06-30 2026-06-25 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,750,000
164.97
SEK453,654,850 		2,750,000 164.97 SEK453,654,850
2026-05-21 2026-05-20 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,500,000
160.77
SEK241,154,250 		1,500,000 160.77 SEK241,154,250
2026-05-21 2026-05-19 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
600,000
164.82
SEK98,894,340 		600,000 164.82 SEK98,894,340
2026-05-21 2026-05-18 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
650,261
160.98
SEK104,679,731 		650,261 160.98 SEK104,679,731
2026-05-13 2026-05-12 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
2,200,000
159.89
SEK351,758,000 		2,200,000 159.89 SEK351,758,000
2026-05-13 2026-05-11 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,600,000
164.43
SEK263,088,320 		1,600,000 164.43 SEK263,088,320
2026-05-13 2026-05-08 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
800,000
167.89
SEK134,313,680 		800,000 167.89 SEK134,313,680
2026-05-07 2026-05-06 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
600,000
167.05
SEK100,232,820 		600,000 167.05 SEK100,232,820
2026-05-07 2026-05-05 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
500,000
164.95
SEK82,475,350 		500,000 164.95 SEK82,475,350
2026-05-07 2026-05-04 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
500,000
164.53
SEK82,262,850 		500,000 164.53 SEK82,262,850
2026-03-31 2026-03-30 B Purchase
3.5
Karl-Johan Persson

Chairman of the Board of Directors

Through Ramsbury Invest AB, a closely affiliated person Director
1,000,000
172.11
SEK172,110,200 		1,000,000 172.11 SEK172,110,200
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