Ethos Technologies Inc (LIFE)

Ethos Technologies Inc. experienced significant insider trading activity recently, with 29 transactions totaling over $25 million in sales. GV 2019 GP, L.L.C. executed multiple divestments throughout July. These movements occurred following a positive earnings report where the company beat expectations by nearly 58 percent, while the stock price remains near its annual peak.
Ticker: LIFE Exchange: NSM


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Insider trades have triggered activity signals for Ethos Technologies Inc. Upgrade to see score, net flow, insiders and the full signal context.

Top insiders
Trades
Sale 28 Jul 2026
Value US$3,029,979.30 | Price 170.62 | Shares 97,084 (+40.1%)
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-07-29 2026-07-28 S Sale Large shareholder
97,084 +40.1%
170.62
US$3,029,979
97,084 +40.1% 170.62 US$3,029,979
2026-07-29 2026-07-27 S Sale Large shareholder
92,465 +30.9%
137.07
US$4,322,086
92,465 +30.9% 137.07 US$4,322,086
2026-07-27 2026-07-24 S Sale Large shareholder
89,219 +16.4%
296.42
US$96,200
89,219 +16.4% 296.42 US$96,200
2026-07-27 2026-07-23 S Sale Large shareholder
1,000 -100.0%
19.06
US$100,000
1,000 -100.0% 19.06 US$100,000
2026-07-23 2026-07-22 S Sale Large shareholder
1,000 -100.0%
19.23
US$100,000
1,000 -100.0% 19.23 US$100,000
2026-07-23 2026-07-21 S Sale Large shareholder
1,000 -100.0%
19.72
US$100,000
1,000 -100.0% 19.72 US$100,000
2026-07-23 2026-07-21 S Sale Large shareholder
1,000 -99.1%
19.05
US$100,000
1,000 -99.1% 19.05 US$100,000
2026-07-21 2026-07-20 S Sale Large shareholder
1,000 -100.0%
18.87
US$100,000
1,000 -100.0% 18.87 US$100,000
2026-07-21 2026-07-17 S Sale Large shareholder
1,000 -100.0%
18.68
US$100,000
1,000 -100.0% 18.68 US$100,000
2026-07-17 2026-07-16 S Sale Large shareholder
19,595 -100.0%
18.73
US$367,008
19,595 -100.0% 18.73 US$367,008
2026-07-17 2026-07-15 S Sale Large shareholder
61,992 -100.0%
19.84
US$1,229,772
61,992 -100.0% 19.84 US$1,229,772
2026-07-17 2026-07-15 S Sale Large shareholder
12,500 -16.8%
18.79
US$234,912
12,500 -16.8% 18.79 US$234,912
2026-05-19 2026-05-15 S Sale

Chief Accounting Officer

Officer
499 -0.3%
22.66
US$11,307
499 -0.3% 22.66 US$11,307
2026-05-19 2026-05-15 S Sale

Chief Accounting Officer

Officer
5,324 -2.8%
22.00
US$117,128
5,324 -2.8% 22.00 US$117,128
2026-05-19 2026-05-15 S Sale

President

Executive Director
6,854 -0.9%
22.77
US$156,066
6,854 -0.9% 22.77 US$156,066
2026-05-19 2026-05-15 S Sale

President

Executive Director
39,495 -4.9%
21.99
US$868,495
39,495 -4.9% 21.99 US$868,495
2026-05-19 2026-05-15 S Sale

CEO and Secretary

Executive Director
5,145 -0.7%
22.78
US$117,203
5,145 -0.7% 22.78 US$117,203
2026-05-19 2026-05-15 S Sale

CEO and Secretary

Executive Director
54,890 -6.8%
22.00
US$1,207,580
54,890 -6.8% 22.00 US$1,207,580
2026-05-19 2026-05-15 S Sale

Chief Financial Officer

Officer
17,631 -2.6%
22.72
US$400,576
17,631 -2.6% 22.72 US$400,576
2026-05-19 2026-05-15 S Sale

Chief Financial Officer

Officer
62,955 -8.4%
21.97
US$1,383,121
62,955 -8.4% 21.97 US$1,383,121
2026-05-18 2026-05-15 S Sale Large shareholder
42,065 -100.0%
24.27
US$1,020,829
42,065 -100.0% 24.27 US$1,020,829
2026-05-18 2026-05-15 S Sale Large shareholder
45,410 -51.9%
23.27
US$1,056,650
45,410 -51.9% 23.27 US$1,056,650
2026-05-15 2026-05-15 PrS Proposed sale

Officer

Officer
80,586
22.14
US$1,783,842
80,586 22.14 US$1,783,842
2026-05-15 2026-05-15 PrS Proposed sale

Officer; Director

Executive Director
46,349
22.11
US$1,024,711
46,349 22.11 US$1,024,711
2026-05-15 2026-05-15 PrS Proposed sale

Officer

Officer
5,823
22.06
US$128,440
5,823 22.06 US$128,440
2026-05-15 2026-05-15 PrS Proposed sale

Former Affiliate

44,778
22.09
US$989,016
44,778 22.09 US$989,016
2026-05-15 2026-05-15 PrS Proposed sale

Former Affiliate

18,424
22.14
US$407,848
18,424 22.14 US$407,848
2026-05-15 2026-05-15 PrS Proposed sale

Officer; Director

Executive Director
60,035
22.07
US$1,324,947
60,035 22.07 US$1,324,947
2026-05-18 2026-05-14 S Sale Large shareholder
60,077 -100.0%
23.01
US$1,382,330
60,077 -100.0% 23.01 US$1,382,330
2026-01-30 2026-01-30 S Sale

Chief Technology Officer

Officer
200,000 -27.4%
17.86
US$3,572,000
200,000 -27.4% 17.86 US$3,572,000
2026-01-30 2026-01-30 B Purchase Non-Executive Director
260,525 +2481.2%
19.00
US$4,949,975
260,525 +2481.2% 19.00 US$4,949,975
2026-01-30 2026-01-30 S Sale

Chief Accounting Officer

Officer
12,428 -8.6%
17.86
US$221,964
12,428 -8.6% 17.86 US$221,964
2026-01-30 2026-01-30 S Sale

Chief Revenue Officer

Officer
162,677 -39.1%
17.86
US$2,905,411
162,677 -39.1% 17.86 US$2,905,411
2026-01-30 2026-01-30 B Purchase Non-Executive Director
5,263 +43.2%
19.00
US$99,997
5,263 +43.2% 19.00 US$99,997
2026-01-30 2026-01-30 S Sale Large shareholder
89,676 -2.7%
19.00
US$1,703,844
89,676 -2.7% 19.00 US$1,703,844
2026-01-30 2026-01-30 S Sale Large shareholder
1,755,632 -100.0%
19.00
US$33,357,008
1,755,632 -100.0% 19.00 US$33,357,008
2026-02-02 2026-01-29 B Purchase Non-Executive Director Large shareholder
260,525 +inf%
19.00
US$4,949,975
260,525 +inf% 19.00 US$4,949,975