United Kingdom Diversified Retail

ASOS PLC (ASC)

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Track

Recent insider trading activity at ASOS PLC shows significant buying by William Barker, a PDMR, with the latest acquisition occurring on May 28, 2026. Conversely, CFO Aaron Izzard executed a sale in late April. These transactions follow the company's most recent earnings report, reflecting varied participation among key stakeholders during the first half of the year.
Ticker: ASC Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for ASOS PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
423.24
Quantity 70,670
Value £693,713
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
260.57
Quantity 35,976
Value £375,115
1.1
Aaron Izzard Chief Financial Officer Officer
Transaction date
Sale
Price
219.86
Quantity 62,793
Value £1,645,948
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.35
Quantity 1,627,693
Value £3,825,323
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
3.81
Quantity 132,455
Value £504,716
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
3.00
Quantity 17,198
Value £51,607
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.96
Quantity 1,967
Value £5,822
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.85
Quantity 74,713
Value £213,231
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.90
Quantity 91,935
Value £266,212
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
3.00
Quantity 1,185
Value £3,550
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.97
Quantity 3,787
Value £11,231
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.94
Quantity 26,818
Value £78,885
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.78
Quantity 5,527
Value £15,378
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.75
Quantity 62,040
Value £170,605
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.76
Quantity 4,344
Value £11,972
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.72
Quantity 10,224
Value £27,824
1.1
Aaron Izzard Chief Financial Officer Officer
Transaction date
Planned purchase
Price
1.75
Quantity 10,428
Value £18,249
1.1
Aaron Izzard Chief Financial Officer Officer
Transaction date
Sale
Price
2.19
Quantity 604
Value £1,323
1.8
José Antonio Ramos Calamonte Chief Executive Officer Officer
Transaction date
Sale
Price
2.19
Quantity 13,061
Value £28,617
2.4
Dave Murray Chief Financial Officer Officer
Transaction date
Planned purchase
Price
2.91
Quantity 6,374
Value £18,548
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-29 2026-05-28 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
70,670
423.24
£693,713 		70,670 423.24 £693,713
2026-05-29 2026-05-26 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
35,976
260.57
£375,115 		35,976 260.57 £375,115
2026-05-01 2026-04-29 S Sale
1.1
Aaron Izzard

Chief Financial Officer

Officer
62,793
219.86
£1,645,948 		62,793 219.86 £1,645,948
2026-04-24 2026-04-23 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,627,693
2.35
£3,825,323 		1,627,693 2.35 £3,825,323
2026-01-23 2026-01-20 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
132,455
3.81
£504,716 		132,455 3.81 £504,716
2026-01-20 2026-01-16 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
17,198
3.00
£51,607 		17,198 3.00 £51,607
2026-01-20 2026-01-15 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,967
2.96
£5,822 		1,967 2.96 £5,822
2026-01-20 2026-01-14 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
74,713
2.85
£213,231 		74,713 2.85 £213,231
2026-01-14 2026-01-13 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
91,935
2.90
£266,212 		91,935 2.90 £266,212
2026-01-14 2026-01-12 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,185
3.00
£3,550 		1,185 3.00 £3,550
2026-01-14 2026-01-09 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
3,787
2.97
£11,231 		3,787 2.97 £11,231
2026-01-14 2026-01-08 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
26,818
2.94
£78,885 		26,818 2.94 £78,885
2026-01-05 2026-01-02 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
5,527
2.78
£15,378 		5,527 2.78 £15,378
2026-01-05 2025-12-31 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
62,040
2.75
£170,605 		62,040 2.75 £170,605
2026-01-05 2025-12-30 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
4,344
2.76
£11,972 		4,344 2.76 £11,972
2026-01-05 2025-12-29 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
10,224
2.72
£27,824 		10,224 2.72 £27,824
2025-12-12 2025-12-12 PP Planned purchase
1.1
Aaron Izzard

Chief Financial Officer

Officer
10,428
1.75
£18,249 		10,428 1.75 £18,249
2025-11-25 2025-11-24 S Sale
1.1
Aaron Izzard

Chief Financial Officer

Officer
604
2.19
£1,323 		604 2.19 £1,323
2025-11-25 2025-11-24 S Sale
1.8
José Antonio Ramos Calamonte

Chief Executive Officer

Officer
13,061
2.19
£28,617 		13,061 2.19 £28,617
2024-12-10 2024-12-06 PP Planned purchase
2.4
Dave Murray

Chief Financial Officer

Officer
6,374
2.91
£18,548 		6,374 2.91 £18,548
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