ASOS PLC (ASC)

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Over the last 90 days, ASOS PLC has seen significant insider buying, totaling over £5.1 million, primarily driven by William Barker. A single sell transaction of £22,178.87 was executed by the Chief Financial Officer. The net insider activity shows a strong positive trend, with executives showing a net sell.

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Top executive sells (90, 60d)

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Ticker: ASC Exchange: LSE

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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings

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Trades

William Barker

PCA to William Barker (PDMR)

1 purchase — total 100,000 GBP

Buy 28 May 2026

Value £693,713.13 | Price 423.24 | Shares 70,670

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 100,000 GBP

Buy 26 May 2026

Value £375,114.58 | Price 260.57 | Shares 35,976

Through Camelot Capital Partners LLC, a closely affiliated person

Aaron Izzard

Chief Financial Officer

1 sale — total 22,179 GBP

Sale 29 Apr 2026

Value £22,178.87 | Price 2.34 | Shares 9,490

William Barker

PCA to William Barker (PDMR)

1 purchase — total 3,825,323 GBP

Buy 23 Apr 2026

Value £3,825,322.70 | Price 2.35 | Shares 1,627,693

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 504,716 GBP

Buy 20 Jan 2026

Value £504,715.90 | Price 3.81 | Shares 132,455

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 51,607 GBP

Buy 16 Jan 2026

Value £51,606.90 | Price 3.00 | Shares 17,198

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 5,822 GBP

Buy 15 Jan 2026

Value £5,821.62 | Price 2.96 | Shares 1,967

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 213,231 GBP

Buy 14 Jan 2026

Value £213,231.13 | Price 2.85 | Shares 74,713

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 266,212 GBP

Buy 13 Jan 2026

Value £266,211.86 | Price 2.90 | Shares 91,935

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 3,550 GBP

Buy 12 Jan 2026

Value £3,550.33 | Price 3.00 | Shares 1,185

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 11,231 GBP

Buy 9 Jan 2026

Value £11,231.20 | Price 2.97 | Shares 3,787

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 78,885 GBP

Buy 8 Jan 2026

Value £78,885.39 | Price 2.94 | Shares 26,818

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 15,378 GBP

Buy 2 Jan 2026

Value £15,378.40 | Price 2.78 | Shares 5,527

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 170,605 GBP

Buy 31 Dec 2025

Value £170,604.73 | Price 2.75 | Shares 62,040

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 11,972 GBP

Buy 30 Dec 2025

Value £11,971.92 | Price 2.76 | Shares 4,344

Through Camelot Capital Partners LLC, a closely affiliated person

William Barker

PCA to William Barker (PDMR)

1 purchase — total 27,824 GBP

Buy 29 Dec 2025

Value £27,824.30 | Price 2.72 | Shares 10,224

Through Camelot Capital Partners LLC, a closely affiliated person

Aaron Izzard

Chief Financial Officer

1 purchase — total 18,249 GBP

Planned buy 12 Dec 2025

Value £18,249.00 | Price 1.75 | Shares 10,428

Aaron Izzard

Chief Financial Officer

1 sale — total 1,323 GBP

Sale 24 Nov 2025

Value £1,323.36 | Price 2.19 | Shares 604

José Antonio Ramos Calamonte

Chief Executive Officer

1 sale — total 28,617 GBP

Sale 24 Nov 2025

Value £28,616.52 | Price 2.19 | Shares 13,061

Dave Murray

Chief Financial Officer

1 purchase — total 18,548 GBP

Planned buy 6 Dec 2024

Value £18,548.34 | Price 2.91 | Shares 6,374

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value
2026-05-29	2026-05-28	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	70,670 423.24 £693,713	70,670	423.24	£693,713
2026-05-29	2026-05-26	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	35,976 260.57 £375,115	35,976	260.57	£375,115
2026-05-01	2026-04-29	S Sale	1.4 Aaron Izzard Chief Financial Officer Officer	62,793 219.86 £1,645,948	62,793	219.86	£1,645,948
2026-04-24	2026-04-23	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	1,627,693 2.35 £3,825,323	1,627,693	2.35	£3,825,323
2026-01-23	2026-01-20	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	132,455 3.81 £504,716	132,455	3.81	£504,716
2026-01-20	2026-01-16	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	17,198 3.00 £51,607	17,198	3.00	£51,607
2026-01-20	2026-01-15	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	1,967 2.96 £5,822	1,967	2.96	£5,822
2026-01-20	2026-01-14	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	74,713 2.85 £213,231	74,713	2.85	£213,231
2026-01-14	2026-01-13	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	91,935 2.90 £266,212	91,935	2.90	£266,212
2026-01-14	2026-01-12	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	1,185 3.00 £3,550	1,185	3.00	£3,550
2026-01-14	2026-01-09	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	3,787 2.97 £11,231	3,787	2.97	£11,231
2026-01-14	2026-01-08	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	26,818 2.94 £78,885	26,818	2.94	£78,885
2026-01-05	2026-01-02	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	5,527 2.78 £15,378	5,527	2.78	£15,378
2026-01-05	2025-12-31	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	62,040 2.75 £170,605	62,040	2.75	£170,605
2026-01-05	2025-12-30	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	4,344 2.76 £11,972	4,344	2.76	£11,972
2026-01-05	2025-12-29	B Purchase	3.2 William Barker PCA to William Barker (PDMR) Through Camelot Capital Partners LLC, a closely affiliated person	10,224 2.72 £27,824	10,224	2.72	£27,824
2025-12-12	2025-12-12	PP Planned purchase	1.4 Aaron Izzard Chief Financial Officer Officer	10,428 1.75 £18,249	10,428	1.75	£18,249
2025-11-25	2025-11-24	S Sale	1.4 Aaron Izzard Chief Financial Officer Officer	604 2.19 £1,323	604	2.19	£1,323
2025-11-25	2025-11-24	S Sale	1.8 José Antonio Ramos Calamonte Chief Executive Officer Officer	13,061 2.19 £28,617	13,061	2.19	£28,617
2024-12-10	2024-12-06	PP Planned purchase	2.4 Dave Murray Chief Financial Officer Officer	6,374 2.91 £18,548	6,374	2.91	£18,548