United Kingdom Diversified Retail

ASOS PLC (ASC)

Track

Track

Recent insider trading activity at ASOS PLC shows significant buying by William Barker, a PDMR, with the latest acquisition occurring on May 28, 2026. While CFO Aaron Izzard sold shares in late April, the overall pattern reflects substantial accumulation throughout the first half of the year, following the most recent earnings report.
Ticker: ASC Exchange: LSE
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for ASOS PLC. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
423.24
Quantity 70,670
Value £693,713
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
260.57
Quantity 35,976
Value £375,115
1.0
Aaron Izzard Chief Financial Officer Officer
Transaction date
Sale
Price
219.86
Quantity 62,793
Value £1,645,948
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.35
Quantity 1,627,693
Value £3,825,323
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
3.81
Quantity 132,455
Value £504,716
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
3.00
Quantity 17,198
Value £51,607
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.96
Quantity 1,967
Value £5,822
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.85
Quantity 74,713
Value £213,231
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.90
Quantity 91,935
Value £266,212
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
3.00
Quantity 1,185
Value £3,550
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.97
Quantity 3,787
Value £11,231
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.94
Quantity 26,818
Value £78,885
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.78
Quantity 5,527
Value £15,378
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.75
Quantity 62,040
Value £170,605
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.76
Quantity 4,344
Value £11,972
3.9
William Barker PCA to William Barker (PDMR)
Through Camelot Capital Partners LLC, a closely affiliated person
Transaction date
Purchase
Price
2.72
Quantity 10,224
Value £27,824
1.0
Aaron Izzard Chief Financial Officer Officer
Transaction date
Planned purchase
Price
1.75
Quantity 10,428
Value £18,249
1.0
Aaron Izzard Chief Financial Officer Officer
Transaction date
Sale
Price
2.19
Quantity 604
Value £1,323
1.8
José Antonio Ramos Calamonte Chief Executive Officer Officer
Transaction date
Sale
Price
2.19
Quantity 13,061
Value £28,617
2.4
Dave Murray Chief Financial Officer Officer
Transaction date
Planned purchase
Price
2.91
Quantity 6,374
Value £18,548
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-29 2026-05-28 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
70,670
423.24
£693,713 		70,670 423.24 £693,713
2026-05-29 2026-05-26 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
35,976
260.57
£375,115 		35,976 260.57 £375,115
2026-05-01 2026-04-29 S Sale
1.0
Aaron Izzard

Chief Financial Officer

Officer
62,793
219.86
£1,645,948 		62,793 219.86 £1,645,948
2026-04-24 2026-04-23 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,627,693
2.35
£3,825,323 		1,627,693 2.35 £3,825,323
2026-01-23 2026-01-20 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
132,455
3.81
£504,716 		132,455 3.81 £504,716
2026-01-20 2026-01-16 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
17,198
3.00
£51,607 		17,198 3.00 £51,607
2026-01-20 2026-01-15 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,967
2.96
£5,822 		1,967 2.96 £5,822
2026-01-20 2026-01-14 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
74,713
2.85
£213,231 		74,713 2.85 £213,231
2026-01-14 2026-01-13 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
91,935
2.90
£266,212 		91,935 2.90 £266,212
2026-01-14 2026-01-12 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,185
3.00
£3,550 		1,185 3.00 £3,550
2026-01-14 2026-01-09 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
3,787
2.97
£11,231 		3,787 2.97 £11,231
2026-01-14 2026-01-08 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
26,818
2.94
£78,885 		26,818 2.94 £78,885
2026-01-05 2026-01-02 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
5,527
2.78
£15,378 		5,527 2.78 £15,378
2026-01-05 2025-12-31 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
62,040
2.75
£170,605 		62,040 2.75 £170,605
2026-01-05 2025-12-30 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
4,344
2.76
£11,972 		4,344 2.76 £11,972
2026-01-05 2025-12-29 B Purchase
3.9
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
10,224
2.72
£27,824 		10,224 2.72 £27,824
2025-12-12 2025-12-12 PP Planned purchase
1.0
Aaron Izzard

Chief Financial Officer

Officer
10,428
1.75
£18,249 		10,428 1.75 £18,249
2025-11-25 2025-11-24 S Sale
1.0
Aaron Izzard

Chief Financial Officer

Officer
604
2.19
£1,323 		604 2.19 £1,323
2025-11-25 2025-11-24 S Sale
1.8
José Antonio Ramos Calamonte

Chief Executive Officer

Officer
13,061
2.19
£28,617 		13,061 2.19 £28,617
2024-12-10 2024-12-06 PP Planned purchase
2.4
Dave Murray

Chief Financial Officer

Officer
6,374
2.91
£18,548 		6,374 2.91 £18,548
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