United Kingdom Diversified Retail

ASOS PLC (ASC)

Track

ASOS PLC has seen significant insider buying activity, primarily driven by a PDMR-associated entity, William Barker, who executed multiple large purchases totaling over £4 million. Conversely, CFO Aaron Izzard recorded a minor sale in late April. These transactions occurred amid a 68.8% stock price increase over the last 90 days.
Ticker: ASC Exchange: LSE
Preparing chart...
Download chart Copy chart image Copy link Share to X Share


• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
Upgrade for signal details

Upgrade to see score, net flow, insiders and context.

Upgrade to see full signal details →

Insider trades have triggered activity signals for ASOS PLC. Upgrade to see score, net flow, insiders and the full signal context.

Open in Activity Signals screener →
Top insiders
Trades
William Barker
PCA to William Barker (PDMR)
1 purchase — total 40,720 GBP
Buy 28 May 2026
Value £693,713.13 | Price 423.24 | Shares 70,670
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 26 May 2026
Value £375,114.58 | Price 260.57 | Shares 35,976
Through Camelot Capital Partners LLC, a closely affiliated person
Sale 29 Apr 2026
Value £22,178.87 | Price 2.34 | Shares 9,490
Buy 23 Apr 2026
Value £3,825,322.70 | Price 2.35 | Shares 1,627,693
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 20 Jan 2026
Value £504,715.90 | Price 3.81 | Shares 132,455
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 16 Jan 2026
Value £51,606.90 | Price 3.00 | Shares 17,198
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 15 Jan 2026
Value £5,821.62 | Price 2.96 | Shares 1,967
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 14 Jan 2026
Value £213,231.13 | Price 2.85 | Shares 74,713
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 13 Jan 2026
Value £266,211.86 | Price 2.90 | Shares 91,935
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 12 Jan 2026
Value £3,550.33 | Price 3.00 | Shares 1,185
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 9 Jan 2026
Value £11,231.20 | Price 2.97 | Shares 3,787
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 8 Jan 2026
Value £78,885.39 | Price 2.94 | Shares 26,818
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 2 Jan 2026
Value £15,378.40 | Price 2.78 | Shares 5,527
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 31 Dec 2025
Value £170,604.73 | Price 2.75 | Shares 62,040
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 30 Dec 2025
Value £11,971.92 | Price 2.76 | Shares 4,344
Through Camelot Capital Partners LLC, a closely affiliated person
Buy 29 Dec 2025
Value £27,824.30 | Price 2.72 | Shares 10,224
Through Camelot Capital Partners LLC, a closely affiliated person
Planned buy 12 Dec 2025
Value £18,249.00 | Price 1.75 | Shares 10,428
Sale 24 Nov 2025
Value £1,323.36 | Price 2.19 | Shares 604
Sale 24 Nov 2025
Value £28,616.52 | Price 2.19 | Shares 13,061
Planned buy 6 Dec 2024
Value £18,548.34 | Price 2.91 | Shares 6,374
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-29 2026-05-28 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
70,670
423.24
£693,713 		70,670 423.24 £693,713
2026-05-29 2026-05-26 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
35,976
260.57
£375,115 		35,976 260.57 £375,115
2026-05-01 2026-04-29 S Sale
1.4
Aaron Izzard

Chief Financial Officer

Officer
62,793
219.86
£1,645,948 		62,793 219.86 £1,645,948
2026-04-24 2026-04-23 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,627,693
2.35
£3,825,323 		1,627,693 2.35 £3,825,323
2026-01-23 2026-01-20 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
132,455
3.81
£504,716 		132,455 3.81 £504,716
2026-01-20 2026-01-16 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
17,198
3.00
£51,607 		17,198 3.00 £51,607
2026-01-20 2026-01-15 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,967
2.96
£5,822 		1,967 2.96 £5,822
2026-01-20 2026-01-14 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
74,713
2.85
£213,231 		74,713 2.85 £213,231
2026-01-14 2026-01-13 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
91,935
2.90
£266,212 		91,935 2.90 £266,212
2026-01-14 2026-01-12 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
1,185
3.00
£3,550 		1,185 3.00 £3,550
2026-01-14 2026-01-09 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
3,787
2.97
£11,231 		3,787 2.97 £11,231
2026-01-14 2026-01-08 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
26,818
2.94
£78,885 		26,818 2.94 £78,885
2026-01-05 2026-01-02 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
5,527
2.78
£15,378 		5,527 2.78 £15,378
2026-01-05 2025-12-31 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
62,040
2.75
£170,605 		62,040 2.75 £170,605
2026-01-05 2025-12-30 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
4,344
2.76
£11,972 		4,344 2.76 £11,972
2026-01-05 2025-12-29 B Purchase
3.2
William Barker

PCA to William Barker (PDMR)

Through Camelot Capital Partners LLC, a closely affiliated person
10,224
2.72
£27,824 		10,224 2.72 £27,824
2025-12-12 2025-12-12 PP Planned purchase
1.4
Aaron Izzard

Chief Financial Officer

Officer
10,428
1.75
£18,249 		10,428 1.75 £18,249
2025-11-25 2025-11-24 S Sale
1.4
Aaron Izzard

Chief Financial Officer

Officer
604
2.19
£1,323 		604 2.19 £1,323
2025-11-25 2025-11-24 S Sale
1.8
José Antonio Ramos Calamonte

Chief Executive Officer

Officer
13,061
2.19
£28,617 		13,061 2.19 £28,617
2024-12-10 2024-12-06 PP Planned purchase
2.4
Dave Murray

Chief Financial Officer

Officer
6,374
2.91
£18,548 		6,374 2.91 £18,548
Explore more

More insider trading research around ASOS PLC

More insider trades in United Kingdom
Similar Consumer Cyclicals companies with insider activity
More Retailers companies with insider activity
More Diversified Retail companies with insider activity
Insider trading in Europe