United Kingdom Specialty Retailers

AO World plc (AO.)

Track

Track

AO World plc experienced two notable insider trading transactions during the past ninety days, both involving sales by executive leadership. CEO John Roberts and CFO Mark Higgins offloaded shares totaling approximately 282,730 GBP. These divestments occurred following the June results financiers, amidst a period where the stock price demonstrated a twelve percent increase.
Ticker: AO. Exchange: LSE
Preparing chart...
Download chart Copy chart image Copy link Share to X Share


• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
Upgrade for signal details

Upgrade to see score, net flow, insiders and context.

Upgrade to see full signal details →

Insider trades have triggered activity signals for AO World plc. Upgrade to see score, net flow, insiders and the full signal context.

Open in Activity Signals screener →
Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.9
John Roberts Chief Executive Officer Officer
Transaction date
Sale
Price
244.35
Quantity 34,053
Value £937,383
3.1
Mark Higgins Chief Financial Officer and Chief Operating Officer Officer
Transaction date
Sale
Price
207.11
Quantity 83,019
Value £2,759,839
2.9
John Roberts Director and Chief Executive Officer Executive Director
Through The Jolly Foundation, a closely affiliated person
Transaction date
Sale
Price
410.07
Quantity 71,990
Value £2,401,484
2.9
John Roberts Director and Chief Executive Officer Executive Director
Transaction date
Sale
Price
0.90
Quantity 5,359,056
Value £4,826,366
2.9
John Roberts Director and Chief Executive Officer Executive Director
Through The Jolly Foundation, a closely affiliated person
Transaction date
Sale
Price
1.07
Quantity 1,000,000
Value £1,070,000
2.7
Chris Hopkinson Non-executive director Executive Director
Transaction date
Sale
Price
1.07
Quantity 700,000
Value £749,000
2.9
John Roberts Chief Executive Officer Officer
Transaction date
Sale
Price
1.05
Quantity 2,500,000
Value £2,625,000
2.9
John Roberts Director Executive Director
Through Sally Roberts, a closely affiliated person
Transaction date
Sale
Price
117.30
Quantity 882,350
Value £103,499,655
2.7
Chris Hopkinson Non-Executive Director Executive Director
Transaction date
Sale
Price
117.30
Quantity 2,000,000
Value £234,600,000
2.9
John Roberts Chief Executive Officer Officer
Transaction date
Sale
Price
1.17
Quantity 6,000,000
Value £7,038,000
3.1
Mark Higgins Chief Financial Officer Officer
Transaction date
Sale
Price
0.00
Quantity 41,165
Value £1
2.7
Chris Hopkinson non-executive director Executive Director
Through Hopkinson Consultants Pension Scheme, a closely affiliated person
Transaction date
Purchase
Price
0.90
Quantity 14,000
Value £12,600
2.7
Chris Hopkinson non-executive director Executive Director
Through Hopkinson Consultants Pension Scheme, a closely affiliated person
Transaction date
Purchase
Price
0.90
Quantity 296,939
Value £266,948
2.7
Chris Hopkinson non-executive director Executive Director
Through Hopkinson Consultants Pension Scheme, a closely affiliated person
Transaction date
Purchase
Price
0.91
Quantity 344,961
Value £312,880
2.7
Chris Hopkinson non-executive director Executive Director
Through Hopkinson Consultants Pension Scheme, a closely affiliated person
Transaction date
Purchase
Price
0.85
Quantity 305,036
Value £259,281
2.7
Chris Hopkinson non-executive director Executive Director
Through Hopkinson Consultants Pension Scheme, a closely affiliated person
Transaction date
Purchase
Price
0.82
Quantity 289,063
Value £237,899
3.1
Mark Higgins Chief Financial Officer Officer
Transaction date
Sale
Price
0.98
Quantity 107,629
Value £105,067
2.7
Chris Hopkinson non-executive director Executive Director
Through Hopkinson Consultants Pension Scheme, a closely affiliated person
Transaction date
Purchase
Price
0.66
Quantity 500,000
Value £330,000
3.1
Mark Higgins Director, Chief Financial Officer Executive Director
Transaction date
Purchase
Price
0.61
Quantity 8,200
Value £4,999
2.9
John Roberts Director, Chief Executive Officer Executive Director
Transaction date
Purchase
Price
0.61
Quantity 8,400
Value £5,083
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-08-12 2026-08-12 S Sale
2.9
John Roberts

Chief Executive Officer

Officer
34,053
244.35
£937,383 		34,053 244.35 £937,383
2026-08-12 2026-08-10 S Sale
3.1
Mark Higgins

Chief Financial Officer and Chief Operating Officer

Officer
83,019
207.11
£2,759,839 		83,019 207.11 £2,759,839
2026-04-20 2026-04-17 S Sale
2.9
John Roberts

Director and Chief Executive Officer

Through The Jolly Foundation, a closely affiliated person Executive Director
71,990
410.07
£2,401,484 		71,990 410.07 £2,401,484
2026-04-20 2026-04-17 S Sale
2.9
John Roberts

Director and Chief Executive Officer

Executive Director
5,359,056
0.90
£4,826,366 		5,359,056 0.90 £4,826,366
2026-01-29 2026-01-26 S Sale
2.9
John Roberts

Director and Chief Executive Officer

Through The Jolly Foundation, a closely affiliated person Executive Director
1,000,000
1.07
£1,070,000 		1,000,000 1.07 £1,070,000
2026-01-27 2026-01-23 S Sale
2.7
Chris Hopkinson

Non-executive director

Executive Director
700,000
1.07
£749,000 		700,000 1.07 £749,000
2026-01-19 2026-01-15 S Sale
2.9
John Roberts

Chief Executive Officer

Officer
2,500,000
1.05
£2,625,000 		2,500,000 1.05 £2,625,000
2024-08-01 2024-08-01 S Sale
2.9
John Roberts

Director

Through Sally Roberts, a closely affiliated person Executive Director
882,350
117.30
£103,499,655 		882,350 117.30 £103,499,655
2024-08-01 2024-08-01 S Sale
2.7
Chris Hopkinson

Non-Executive Director

Executive Director
2,000,000
117.30
£234,600,000 		2,000,000 117.30 £234,600,000
2024-08-01 2024-08-01 S Sale
2.9
John Roberts

Chief Executive Officer

Officer
6,000,000
1.17
£7,038,000 		6,000,000 1.17 £7,038,000
2024-07-16 2024-07-15 S Sale
3.1
Mark Higgins

Chief Financial Officer

Officer
41,165
0.00
£1 		41,165 0.00 £1
2024-03-08 2024-03-06 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
14,000
0.90
£12,600 		14,000 0.90 £12,600
2024-03-08 2024-03-06 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
296,939
0.90
£266,948 		296,939 0.90 £266,948
2024-03-08 2024-03-06 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
344,961
0.91
£312,880 		344,961 0.91 £312,880
2023-11-29 2023-11-24 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
305,036
0.85
£259,281 		305,036 0.85 £259,281
2023-10-18 2023-10-16 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
289,063
0.82
£237,899 		289,063 0.82 £237,899
2023-07-27 2023-07-25 S Sale
3.1
Mark Higgins

Chief Financial Officer

Officer
107,629
0.98
£105,067 		107,629 0.98 £105,067
2023-03-13 2023-03-09 B Purchase
2.7
Chris Hopkinson

non-executive director

Through Hopkinson Consultants Pension Scheme, a closely affiliated person Executive Director
500,000
0.66
£330,000 		500,000 0.66 £330,000
2022-11-30 2022-11-29 B Purchase
3.1
Mark Higgins

Director, Chief Financial Officer

Executive Director
8,200
0.61
£4,999 		8,200 0.61 £4,999
2022-11-30 2022-11-29 B Purchase
2.9
John Roberts

Director, Chief Executive Officer

Executive Director
8,400
0.61
£5,083 		8,400 0.61 £5,083
Explore more

More insider trading research around AO World plc

More insider trades in United Kingdom
Similar Consumer Cyclicals companies with insider activity
More Retailers companies with insider activity
More Specialty Retailers companies with insider activity
Insider trading in Europe