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United States Media & Publishing

Alloy LLC (ALOY)

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The most recent insider trading activity at Alloy LLC occurred in March 2010, with BD MEDIA INVESTORS LP executing multiple buy transactions totaling over $250,000. Prior to this, transactions were noted in January 2010, also by BD MEDIA INVESTORS LP. Earlier buy transactions were recorded in July 2009 by HOLLENDER JEFFREY A and in October 2008 and April 2008 by MONNIER EDWARD and GRAHAM PETER respectively. All recorded transactions were purchases.
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Ticker: ALOY Exchange: NMQ
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
BD MEDIA INVESTORS LP
1 purchase — total 51,659 USD
Buy 19 Mar 2010
Value US$2,298,564.95 | Price 310.54 | Shares 97,916
Buy 18 Mar 2010
Value US$1,547,885.10 | Price 231.23 | Shares 3,628
Buy 5 Mar 2010
Value US$7,750.00 | Price 7.75 | Shares 1,000
Buy 4 Mar 2010
Value US$25,905.00 | Price 7.85 | Shares 3,300
Buy 1 Mar 2010
Value US$81,117.75 | Price 7.73 | Shares 10,500
Buy 29 Jan 2010
Value US$76,957.00 | Price 7.70 | Shares 10,000
Buy 25 Jan 2010
Value US$117,750.00 | Price 7.85 | Shares 15,000
Buy 31 Jul 2009
Value US$638.00 | Price 6.38 | Shares 100
Buy 31 Jul 2009
Value US$7,041.98 | Price 6.40 | Shares 1,100
Buy 13 Oct 2008
Value US$1,737.99 | Price 5.79 | Shares 300
Buy 13 Oct 2008
Value US$4,130.00 | Price 5.90 | Shares 700
Buy 29 Apr 2008
Value US$2,911.25 | Price 6.85 | Shares 425
Buy 29 Apr 2008
Value US$4,198.02 | Price 7.00 | Shares 600
Buy 29 Apr 2008
Value US$17,269.09 | Price 7.00 | Shares 2,468
Buy 29 Apr 2008
Value US$3,499.00 | Price 7.00 | Shares 500
Buy 29 Apr 2008
Value US$2,097.00 | Price 6.99 | Shares 300
Buy 29 Apr 2008
Value US$109,949.00 | Price 7.00 | Shares 15,707
Buy 29 Apr 2008
Value US$21,668.07 | Price 6.99 | Shares 3,100
Buy 29 Apr 2008
Value US$20,997.90 | Price 7.00 | Shares 3,000
Buy 29 Apr 2008
Value US$27,222.00 | Price 6.98 | Shares 3,900
Buy 24 Apr 2008
Value US$2,798.00 | Price 7.00 | Shares 400
Buy 24 Apr 2008
Value US$4,200.00 | Price 7.00 | Shares 600
Buy 18 Apr 2008
Value US$10,605.00 | Price 7.07 | Shares 1,500
Buy 18 Apr 2008
Value US$14,391.70 | Price 7.10 | Shares 2,027
Buy 18 Jun 2007
Value US$5,941.10 | Price 9.82 | Shares 605
Buy 18 Jun 2007
Value US$17,612.54 | Price 9.81 | Shares 1,795
Buy 11 Jun 2007
Value US$19,700.00 | Price 9.85 | Shares 2,000
Sale 19 Dec 2006
Value US$10,000,000.50 | Price 10.50 | Shares 952,381
Sale 19 Dec 2006
Value US$10,000,000.50 | Price 10.50 | Shares 952,381
Buy 4 Oct 2006
Value US$23,620.00 | Price 11.81 | Shares 2,000
Buy 19 Jun 2006
Value US$19,980.00 | Price 9.99 | Shares 2,000
Buy 20 Dec 2005
Value US$15,650.00 | Price 3.13 | Shares 5,000
Buy 20 Dec 2005
Value US$15,500.00 | Price 3.10 | Shares 5,000
Buy 28 Nov 2005
Value US$2,910.00 | Price 5.82 | Shares 500
Buy 28 Nov 2005
Value US$17,490.00 | Price 5.83 | Shares 3,000
Buy 28 Nov 2005
Value US$1,180.00 | Price 5.90 | Shares 200
Buy 28 Nov 2005
Value US$3,534.00 | Price 5.89 | Shares 600
Buy 28 Nov 2005
Value US$15,957.00 | Price 5.91 | Shares 2,700
Planned sale 22 Nov 2005
Value US$6,743.00 | Price 6.13 | Shares 1,100
Planned sale 22 Nov 2005
Value US$5,217.94 | Price 6.11 | Shares 854
Planned sale 22 Nov 2005
Value US$10,431.00 | Price 6.10 | Shares 1,710
Planned sale 22 Nov 2005
Value US$8,109.52 | Price 6.07 | Shares 1,336
Planned sale 22 Nov 2005
Value US$29,500.00 | Price 5.90 | Shares 5,000
Planned sale 22 Nov 2005
Value US$29,000.00 | Price 5.80 | Shares 5,000
Planned sale 22 Nov 2005
Value US$5,193.00 | Price 5.77 | Shares 900
Planned sale 22 Nov 2005
Value US$8,064.00 | Price 5.76 | Shares 1,400
Planned sale 22 Nov 2005
Value US$50,600.00 | Price 5.75 | Shares 8,800
Planned sale 27 Sep 2005
Value US$179.55 | Price 5.13 | Shares 35
Planned sale 27 Sep 2005
Value US$7,680.00 | Price 5.12 | Shares 1,500
Planned sale 27 Sep 2005
Value US$7,620.00 | Price 5.08 | Shares 1,500
Planned sale 27 Sep 2005
Value US$7,427.55 | Price 5.07 | Shares 1,465
Planned sale 26 Sep 2005
Value US$3,150.00 | Price 5.25 | Shares 600
Planned sale 26 Sep 2005
Value US$6,134.79 | Price 5.23 | Shares 1,173
Planned sale 26 Sep 2005
Value US$4,698.00 | Price 5.22 | Shares 900
Planned sale 26 Sep 2005
Value US$15,600.00 | Price 5.20 | Shares 3,000
Planned sale 26 Sep 2005
Value US$2,413.35 | Price 5.19 | Shares 465
Planned sale 26 Sep 2005
Value US$16,897.16 | Price 5.18 | Shares 3,262
Buy 9 Sep 2005
Value US$10,039.95 | Price 5.43 | Shares 1,850
Buy 9 Sep 2005
Value US$10,021.45 | Price 5.42 | Shares 1,850
Buy 9 Sep 2005
Value US$10,008.50 | Price 5.41 | Shares 1,850
Buy 9 Sep 2005
Value US$30,081.00 | Price 5.42 | Shares 5,550
Buy 9 Sep 2005
Value US$19,906.00 | Price 5.38 | Shares 3,700
Buy 9 Sep 2005
Value US$19,994.80 | Price 5.40 | Shares 3,700
Sale 15 Jun 2005
Value US$151.52 | Price 5.05 | Shares 30
Buy 15 Jun 2005
Value US$373,029.93 | Price 5.05 | Shares 73,860
Buy 7 Jun 2005
Value US$258,500.00 | Price 5.17 | Shares 50,000
Buy 3 Jun 2005
Value US$10,200.00 | Price 5.10 | Shares 2,000
Buy 3 Jun 2005
Value US$2,008.00 | Price 5.02 | Shares 400
Buy 3 Jun 2005
Value US$511.00 | Price 5.11 | Shares 100
Buy 3 Jun 2005
Value US$5,040.00 | Price 5.04 | Shares 1,000
Buy 3 Jun 2005
Value US$1,012.00 | Price 5.06 | Shares 200
Buy 3 Jun 2005
Value US$4,780.00 | Price 5.00 | Shares 956
Buy 3 Jun 2005
Value US$1,764.72 | Price 5.13 | Shares 344
Buy 3 Jun 2005
Value US$511.00 | Price 5.11 | Shares 100
Buy 3 Jun 2005
Value US$1,024.00 | Price 5.12 | Shares 200
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2010-03-22 2010-03-19 B Purchase BD MEDIA INVESTORS LP
97,916 +47.6%
310.54
US$2,298,565 		97,916 +47.6% 310.54 US$2,298,565
2010-03-19 2010-03-18 B Purchase BD MEDIA INVESTORS LP
3,628 +28.2%
231.23
US$1,547,885 		3,628 +28.2% 231.23 US$1,547,885
2010-03-09 2010-03-05 B Purchase BD MEDIA INVESTORS LP
84,749 -12.3%
61.51
US$3,209,237 		84,749 -12.3% 61.51 US$3,209,237
2010-03-05 2010-03-04 B Purchase BD MEDIA INVESTORS LP
3,300 +0.5%
7.85
US$25,905 		3,300 +0.5% 7.85 US$25,905
2010-03-02 2010-03-01 B Purchase BD MEDIA INVESTORS LP
10,500 +1.6%
7.73
US$81,118 		10,500 +1.6% 7.73 US$81,118
2010-02-01 2010-01-29 B Purchase BD MEDIA INVESTORS LP
10,000 +1.6%
7.70
US$76,957 		10,000 +1.6% 7.70 US$76,957
2010-01-26 2010-01-25 B Purchase BD MEDIA INVESTORS LP
15,000 +2.4%
7.85
US$117,750 		15,000 +2.4% 7.85 US$117,750
2009-08-04 2009-07-31 B Purchase HOLLENDER JEFFREY A Non-Executive Director
100 +0.3%
6.38
US$638 		100 +0.3% 6.38 US$638
2009-08-04 2009-07-31 B Purchase HOLLENDER JEFFREY A Non-Executive Director
1,100 +4.0%
6.40
US$7,042 		1,100 +4.0% 6.40 US$7,042
2008-10-14 2008-10-13 B Purchase MONNIER EDWARD Non-Executive Director
300 +1.5%
5.79
US$1,738 		300 +1.5% 5.79 US$1,738
2008-10-14 2008-10-13 B Purchase MONNIER EDWARD Non-Executive Director
700 +3.5%
5.90
US$4,130 		700 +3.5% 5.90 US$4,130
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
425 +0.5%
6.85
US$2,911 		425 +0.5% 6.85 US$2,911
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
600 +0.7%
7.00
US$4,198 		600 +0.7% 7.00 US$4,198
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
2,468 +2.9%
7.00
US$17,269 		2,468 +2.9% 7.00 US$17,269
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
500 +0.6%
7.00
US$3,499 		500 +0.6% 7.00 US$3,499
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
300 +0.4%
6.99
US$2,097 		300 +0.4% 6.99 US$2,097
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
15,707 +22.8%
7.00
US$109,949 		15,707 +22.8% 7.00 US$109,949
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
3,100 +4.7%
6.99
US$21,668 		3,100 +4.7% 6.99 US$21,668
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
3,000 +4.8%
7.00
US$20,998 		3,000 +4.8% 7.00 US$20,998
2008-05-01 2008-04-29 B Purchase GRAHAM PETER Non-Executive Director
3,900 +6.6%
6.98
US$27,222 		3,900 +6.6% 6.98 US$27,222
2008-04-25 2008-04-24 B Purchase MONNIER EDWARD Non-Executive Director
400 +2.1%
7.00
US$2,798 		400 +2.1% 7.00 US$2,798
2008-04-25 2008-04-24 B Purchase MONNIER EDWARD Non-Executive Director
600 +3.2%
7.00
US$4,200 		600 +3.2% 7.00 US$4,200
2008-04-21 2008-04-18 B Purchase DIAMOND MATTHEW C

Chairman and CEO

Executive Director
1,500 +0.3%
7.07
US$10,605 		1,500 +0.3% 7.07 US$10,605
2008-04-21 2008-04-18 B Purchase DIAMOND MATTHEW C

Chairman and CEO

Executive Director
2,027 +0.5%
7.10
US$14,392 		2,027 +0.5% 7.10 US$14,392
2007-06-19 2007-06-18 B Purchase Fiore Anthony N Non-Executive Director
605 +1.9%
9.82
US$5,941 		605 +1.9% 9.82 US$5,941
2007-06-19 2007-06-18 B Purchase Fiore Anthony N Non-Executive Director
1,795 +5.9%
9.81
US$17,613 		1,795 +5.9% 9.81 US$17,613
2007-06-12 2007-06-11 B Purchase YUSKO GARY

Chief Financial Officer

Officer
2,000 +15.3%
9.85
US$19,700 		2,000 +15.3% 9.85 US$19,700
2006-12-21 2006-12-19 S Sale FESHBACH MATTHEW L Non-Executive Director Large shareholder
952,381 -49.6%
10.50
US$10,000,000 		952,381 -49.6% 10.50 US$10,000,000
2006-12-21 2006-12-19 S Sale MLF INVESTMENTS LLC Large shareholder
952,381 -49.6%
10.50
US$10,000,000 		952,381 -49.6% 10.50 US$10,000,000
2006-10-05 2006-10-04 B Purchase Fiore Anthony N Non-Executive Director
2,000 +8.2%
11.81
US$23,620 		2,000 +8.2% 11.81 US$23,620
2006-06-20 2006-06-19 B Purchase Fiore Anthony N Non-Executive Director
2,000 +8.9%
9.99
US$19,980 		2,000 +8.9% 9.99 US$19,980
2005-12-21 2005-12-20 B Purchase Fiore Anthony N Non-Executive Director
5,000 +7.5%
3.13
US$15,650 		5,000 +7.5% 3.13 US$15,650
2005-12-21 2005-12-20 B Purchase Fiore Anthony N Non-Executive Director
5,000 +8.1%
3.10
US$15,500 		5,000 +8.1% 3.10 US$15,500
2005-11-30 2005-11-28 B Purchase Fiore Anthony N Non-Executive Director
500 +0.8%
5.82
US$2,910 		500 +0.8% 5.82 US$2,910
2005-11-30 2005-11-28 B Purchase Fiore Anthony N Non-Executive Director
3,000 +5.1%
5.83
US$17,490 		3,000 +5.1% 5.83 US$17,490
2005-11-30 2005-11-28 B Purchase Fiore Anthony N Non-Executive Director
200 +0.3%
5.90
US$1,180 		200 +0.3% 5.90 US$1,180
2005-11-30 2005-11-28 B Purchase Fiore Anthony N Non-Executive Director
600 +1.0%
5.89
US$3,534 		600 +1.0% 5.89 US$3,534
2005-11-30 2005-11-28 B Purchase Fiore Anthony N Non-Executive Director
2,700 +4.9%
5.91
US$15,957 		2,700 +4.9% 5.91 US$15,957
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
1,100 -0.1%
6.13
US$6,743 		1,100 -0.1% 6.13 US$6,743
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
854 -0.1%
6.11
US$5,218 		854 -0.1% 6.11 US$5,218
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
1,710 -0.1%
6.10
US$10,431 		1,710 -0.1% 6.10 US$10,431
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
1,336 -0.1%
6.07
US$8,110 		1,336 -0.1% 6.07 US$8,110
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
5,000 -0.4%
5.90
US$29,500 		5,000 -0.4% 5.90 US$29,500
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
5,000 -0.4%
5.80
US$29,000 		5,000 -0.4% 5.80 US$29,000
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
900 -0.1%
5.77
US$5,193 		900 -0.1% 5.77 US$5,193
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
1,400 -0.1%
5.76
US$8,064 		1,400 -0.1% 5.76 US$8,064
2005-11-23 2005-11-22 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
8,800 -0.7%
5.75
US$50,600 		8,800 -0.7% 5.75 US$50,600
2005-09-28 2005-09-27 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
35 -0.0%
5.13
US$180 		35 -0.0% 5.13 US$180
2005-09-28 2005-09-27 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
1,500 -0.1%
5.12
US$7,680 		1,500 -0.1% 5.12 US$7,680
2005-09-28 2005-09-27 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
1,500 -0.1%
5.08
US$7,620 		1,500 -0.1% 5.08 US$7,620
2005-09-28 2005-09-27 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
1,465 -0.1%
5.07
US$7,428 		1,465 -0.1% 5.07 US$7,428
2005-09-28 2005-09-26 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
600 -0.0%
5.25
US$3,150 		600 -0.0% 5.25 US$3,150
2005-09-28 2005-09-26 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
1,173 -0.1%
5.23
US$6,135 		1,173 -0.1% 5.23 US$6,135
2005-09-28 2005-09-26 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
900 -0.1%
5.22
US$4,698 		900 -0.1% 5.22 US$4,698
2005-09-28 2005-09-26 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
3,000 -0.2%
5.20
US$15,600 		3,000 -0.2% 5.20 US$15,600
2005-09-28 2005-09-26 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
465 -0.0%
5.19
US$2,413 		465 -0.0% 5.19 US$2,413
2005-09-28 2005-09-26 PlS Planned sale JOHNSON JAMES K JR

President, CFO and COO

Executive Director
3,262 -0.2%
5.18
US$16,897 		3,262 -0.2% 5.18 US$16,897
2005-09-13 2005-09-09 B Purchase BERNARD ROBERT

CEO - Retail

Officer
1,850 +8.7%
5.43
US$10,040 		1,850 +8.7% 5.43 US$10,040
2005-09-13 2005-09-09 B Purchase BERNARD ROBERT

CEO - Retail

Officer
1,850 +9.6%
5.42
US$10,021 		1,850 +9.6% 5.42 US$10,021
2005-09-13 2005-09-09 B Purchase BERNARD ROBERT

CEO - Retail

Officer
1,850 +10.6%
5.41
US$10,008 		1,850 +10.6% 5.41 US$10,008
2005-09-13 2005-09-09 B Purchase BERNARD ROBERT

CEO - Retail

Officer
5,550 +46.6%
5.42
US$30,081 		5,550 +46.6% 5.42 US$30,081
2005-09-13 2005-09-09 B Purchase BERNARD ROBERT

CEO - Retail

Officer
3,700 +45.1%
5.38
US$19,906 		3,700 +45.1% 5.38 US$19,906
2005-09-13 2005-09-09 B Purchase BERNARD ROBERT

CEO - Retail

Officer
3,700 +82.2%
5.40
US$19,995 		3,700 +82.2% 5.40 US$19,995
2005-06-17 2005-06-15 S Sale GRAHAM PETER Non-Executive Director
30 -100.0%
5.05
US$152 		30 -100.0% 5.05 US$152
2005-06-17 2005-06-15 B Purchase GRAHAM PETER Non-Executive Director
73,860 +114.0%
5.05
US$373,030 		73,860 +114.0% 5.05 US$373,030
2005-06-09 2005-06-07 B Purchase MLF INVESTMENTS LLC Large shareholder
50,000 +0.7%
5.17
US$258,500 		50,000 +0.7% 5.17 US$258,500
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
2,000 +3.9%
5.10
US$10,200 		2,000 +3.9% 5.10 US$10,200
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
400 +0.8%
5.02
US$2,008 		400 +0.8% 5.02 US$2,008
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
100 +0.2%
5.11
US$511 		100 +0.2% 5.11 US$511
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
1,000 +2.0%
5.04
US$5,040 		1,000 +2.0% 5.04 US$5,040
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
200 +0.4%
5.06
US$1,012 		200 +0.4% 5.06 US$1,012
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
956 +1.9%
5.00
US$4,780 		956 +1.9% 5.00 US$4,780
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
344 +0.7%
5.13
US$1,765 		344 +0.7% 5.13 US$1,765
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
100 +0.2%
5.11
US$511 		100 +0.2% 5.11 US$511
2005-06-06 2005-06-03 B Purchase Fiore Anthony N Non-Executive Director
200 +0.4%
5.12
US$1,024 		200 +0.4% 5.12 US$1,024
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