COYNE JEFFREY B

• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings

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Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	Company	B/S Transaction type	Nb. shares Price Value	Number of shares	Price	Value
2026-05-19	2026-05-15	MediaAlpha Inc (MAX)	PlS Planned sale	59,423 +34.7% 191.68 US$2,659,378	59,423 +34.7%	191.68	US$2,659,378
2026-05-15	2026-05-15	MediaAlpha Inc (MAX)	PrS Proposed sale	2,442 385.15 US$2,865,090	2,442	385.15	US$2,865,090
2026-02-17	2026-02-13	MediaAlpha Inc (MAX)	PlS Planned sale	16,766 -2.0% 417.16 US$3,892,136	16,766 -2.0%	417.16	US$3,892,136
2026-02-13	2026-02-13	MediaAlpha Inc (MAX)	PrS Proposed sale	5,000 7.30 US$36,523	5,000	7.30	US$36,523
2025-12-12	2025-12-12	MediaAlpha Inc (MAX)	PrS Proposed sale	5,000 13.16 US$65,790	5,000	13.16	US$65,790
2025-12-12	2025-12-12	MediaAlpha Inc (MAX)	PlS Planned sale	5,000 -1.1% 13.16 US$65,790	5,000 -1.1%	13.16	US$65,790