Sweden Diversified Retail

Sweden BuyersClub AB (BUY)

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Track

Sweden BuyersClub AB recorded 24 insider trading transactions over the past 90 days, all representing purchases totaling approximately 2.95 million SEK. Five insiders, including CEO Emil Henriksson, actively acquired shares. This buying activity coincides with a 40.3% stock price increase, occurring without any recent earnings report disclosures.
Ticker: BUY Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Sweden BuyersClub AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
4.2
Johan Rosenson Other senior executive Officer
Transaction date
Purchase
Price
484.75
Quantity 25,090
Value SEK3,602,187
3.7
Jacob Wendel Other senior executive Officer
Transaction date
Purchase
Price
304.18
Quantity 50,239
Value SEK3,301,111
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
51.64
Quantity 22,834
Value SEK198,203
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.15
Quantity 1,000
Value SEK100,000
3.7
Jacob Wendel Other senior executive Officer
Transaction date
Purchase
Price
6.79
Quantity 1,000
Value SEK100,000
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.72
Quantity 1,000
Value SEK100,000
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.65
Quantity 1,000
Value SEK100,000
3.7
Jacob Wendel Other senior executive Officer
Transaction date
Purchase
Price
6.50
Quantity 1,000
Value SEK100,000
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.37
Quantity 2,600
Value SEK16,562
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
5.96
Quantity 400
Value SEK2,384
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.46
Quantity 1,000
Value SEK6,460
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.37
Quantity 1,200
Value SEK7,642
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.07
Quantity 16,400
Value SEK99,548
Carl-Fredrik Nygren Other senior executive Officer
Transaction date
Purchase
Price
6.00
Quantity 8,333
Value SEK49,998
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.00
Quantity 5,600
Value SEK33,600
3.7
Jacob Wendel Other member of the company's administrative, management or supervisory body
Transaction date
Purchase
Price
6.05
Quantity 5,786
Value SEK35,005
2.4
Emil Henriksson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
6.05
Quantity 6,000
Value SEK36,300
3.5
Simon Forsslund Member of the Board of Directors Director
Transaction date
Purchase
Price
6.05
Quantity 330,579
Value SEK2,000,003
3.7
Jacob Wendel Other senior executive Officer
Transaction date
Purchase
Price
5.30
Quantity 4,528
Value SEK23,998
3.5
Simon Forsslund Member of the Board of Directors Director
Transaction date
Purchase
Price
5.40
Quantity 38,393
Value SEK207,322
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-09-25 2026-09-25 B Purchase
4.2
Johan Rosenson

Other senior executive

Officer
25,090
484.75
SEK3,602,187 		25,090 484.75 SEK3,602,187
2026-09-15 2026-09-10 B Purchase
3.7
Jacob Wendel

Other senior executive

Officer
50,239
304.18
SEK3,301,111 		50,239 304.18 SEK3,301,111
2026-09-14 2026-09-10 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
22,834
51.64
SEK198,203 		22,834 51.64 SEK198,203
2026-09-14 2026-09-09 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
1,000
6.15
SEK100,000 		1,000 6.15 SEK100,000
2026-09-05 2026-09-04 B Purchase
3.7
Jacob Wendel

Other senior executive

Officer
1,000
6.79
SEK100,000 		1,000 6.79 SEK100,000
2026-09-07 2026-09-03 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
1,000
6.72
SEK100,000 		1,000 6.72 SEK100,000
2026-09-07 2026-09-02 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
1,000
6.65
SEK100,000 		1,000 6.65 SEK100,000
2026-09-05 2026-09-02 B Purchase
3.7
Jacob Wendel

Other senior executive

Officer
1,000
6.50
SEK100,000 		1,000 6.50 SEK100,000
2026-09-02 2026-09-02 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
2,600
6.37
SEK16,562 		2,600 6.37 SEK16,562
2026-09-02 2026-08-31 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
400
5.96
SEK2,384 		400 5.96 SEK2,384
2026-08-24 2026-08-21 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
1,000
6.46
SEK6,460 		1,000 6.46 SEK6,460
2026-08-24 2026-08-20 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
1,200
6.37
SEK7,642 		1,200 6.37 SEK7,642
2026-08-24 2026-08-19 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
16,400
6.07
SEK99,548 		16,400 6.07 SEK99,548
2026-08-19 2026-08-19 B Purchase
Carl-Fredrik Nygren

Other senior executive

Officer
8,333
6.00
SEK49,998 		8,333 6.00 SEK49,998
2026-08-19 2026-08-19 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
5,600
6.00
SEK33,600 		5,600 6.00 SEK33,600
2026-08-20 2026-08-17 B Purchase
3.7
Jacob Wendel

Other member of the company's administrative, management or supervisory body
5,786
6.05
SEK35,005 		5,786 6.05 SEK35,005
2026-08-19 2026-08-14 B Purchase
2.4
Emil Henriksson

Chief Executive Officer (CEO)/Managing Directory

Officer
6,000
6.05
SEK36,300 		6,000 6.05 SEK36,300
2026-08-21 2026-08-12 B Purchase
3.5
Simon Forsslund

Member of the Board of Directors

Director
330,579
6.05
SEK2,000,003 		330,579 6.05 SEK2,000,003
2026-07-16 2026-07-16 B Purchase
3.7
Jacob Wendel

Other senior executive

Officer
4,528
5.30
SEK23,998 		4,528 5.30 SEK23,998
2026-07-09 2026-07-08 B Purchase
3.5
Simon Forsslund

Member of the Board of Directors

Director
38,393
5.40
SEK207,322 		38,393 5.40 SEK207,322
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