Sweden Software & IT Services

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Purefun Group AB (publ) (PURE)

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Ticker: PURE Exchange: STO

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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings

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Company data & Insiders

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Trades

Michael Ahlen

Deputy CEO/Deputy Managing Director

1 purchase — total 24,491 SEK

Buy 21 Jul 2025

Value SEK2,376,250.33 | Price 191.07 | Shares 22,349

Through Money Never Sleeps Holding AB, a closely affiliated person

Michael Ahlen

Chief Financial Officer (CFO)

1 purchase — total 159,088 SEK

Buy 7 Jan 2025

Value SEK1,967,380.36 | Price 432.49 | Shares 72,928

Through Money Never Sleeps Holding AB, a closely affiliated person

Marcus Axelsson

Other member of the company's administrative, management or supervisory body

1 sale — total 253,500 SEK

Sale 7 Jan 2025

Value SEK253,500.00 | Price 13.00 | Shares 19,500

Through Maax Technology AB, a closely affiliated person

Marcus Axelsson

Other member of the company's administrative, management or supervisory body

1 sale — total 57,096 SEK

Sale 3 Jan 2025

Value SEK57,096.00 | Price 13.00 | Shares 4,392

Through Maax Technology AB, a closely affiliated person

Michael Ahlén

Chief Financial Officer (CFO)

1 purchase — total 250,000 SEK

Buy 18 Nov 2024

Value SEK250,000.00 | Price 10.00 | Shares 25,000

Money Never Sleeps Holding AB

Chief Financial Officer (CFO)

1 purchase — total 4,940 SEK

Buy 7 Nov 2024

Value SEK4,940.00 | Price 9.88 | Shares 500

Through a closely affiliated person

Michael Ahlén

Chief Financial Officer (CFO)

1 purchase — total 312,500 SEK

Buy 16 Apr 2024

Value SEK312,500.00 | Price 12.50 | Shares 25,000

Money Never Sleeps Holding AB

Chief Executive Officer (CEO)/Managing Directory

1 purchase — total 6,975 SEK

Buy 22 Sep 2023

Value SEK6,975.00 | Price 13.95 | Shares 500

Through a closely affiliated person

Money Never Sleeps Holding AB

Chief Executive Officer (CEO)/Managing Directory

1 purchase — total 28,058 SEK

Buy 5 Jul 2023

Value SEK28,057.60 | Price 12.80 | Shares 2,192

Through a closely affiliated person

Money Never Sleeps Holding AB

Chief Executive Officer (CEO)/Managing Directory

1 purchase — total 3,550 SEK

Buy 4 Jul 2023

Value SEK3,550.00 | Price 14.20 | Shares 250

Through a closely affiliated person

Michael Ahlén

Chief Executive Officer (CEO)/Managing Directory

1 purchase — total 2,093 SEK

Buy 25 May 2023

Value SEK2,092.50 | Price 13.50 | Shares 155

Through Money Never Sleeps Holding AB, a closely affiliated person

Michael Ahlén

Chief Executive Officer (CEO)/Managing Directory

1 purchase — total 6,650 SEK

Buy 22 May 2023

Value SEK6,650.00 | Price 14.00 | Shares 475

Through Money Never Sleeps Holding AB, a closely affiliated person

Michael Ahlén

Chief Executive Officer (CEO)/Managing Directory

3 purchases — total 11,007 SEK

Buy 11 May 2023

Value SEK1,400.00 | Price 14.00 | Shares 100

Through Money Never Sleeps Holding AB, a closely affiliated person

Buy 11 May 2023

Value SEK3,595.50 | Price 14.10 | Shares 255

Through Money Never Sleeps Holding AB, a closely affiliated person

Buy 11 May 2023

Value SEK6,011.20 | Price 15.03 | Shares 400

Through Money Never Sleeps Holding AB, a closely affiliated person

Money Never Sleeps Holding AB

Chief Executive Officer (CEO)/Managing Directory

1 purchase — total 2,235 SEK

Buy 8 May 2023

Value SEK2,235.00 | Price 14.90 | Shares 150

Through a closely affiliated person

Money Never Sleeps Holding AB

Chief Executive Officer (CEO)/Managing Directory

4 purchases — total 29,268 SEK

Buy 4 May 2023

Value SEK3,468.40 | Price 14.95 | Shares 232

Through a closely affiliated person

Buy 4 May 2023

Value SEK3,050.00 | Price 15.25 | Shares 200

Through a closely affiliated person

Buy 4 May 2023

Value SEK4,000.00 | Price 16.00 | Shares 250

Through a closely affiliated person

Buy 4 May 2023

Value SEK18,750.00 | Price 15.00 | Shares 1,250

Through a closely affiliated person

Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other

Notification date	Transaction date	B/S Transaction type	Insider and/or position	Nb. shares Price Value	Number of shares	Price	Value
2025-07-22	2025-07-21	B Purchase	3.1 Michael Ahlen Deputy CEO/Deputy Managing Director Through Money Never Sleeps Holding AB, a closely affiliated person Officer	22,349 191.07 SEK2,376,250	22,349	191.07	SEK2,376,250
2025-01-08	2025-01-07	B Purchase	3.1 Michael Ahlen Chief Financial Officer (CFO) Through Money Never Sleeps Holding AB, a closely affiliated person Officer	72,928 432.49 SEK1,967,380	72,928	432.49	SEK1,967,380
2025-01-07	2025-01-07	S Sale	2.4 Marcus Axelsson Other member of the company's administrative, management or supervisory body Through Maax Technology AB, a closely affiliated person	29,062 388.16 SEK1,208,908	29,062	388.16	SEK1,208,908
2025-01-07	2025-01-03	S Sale	2.4 Marcus Axelsson Other member of the company's administrative, management or supervisory body Through Maax Technology AB, a closely affiliated person	4,392 13.00 SEK57,096	4,392	13.00	SEK57,096
2024-11-19	2024-11-18	B Purchase	2.4 Michael Ahlén Chief Financial Officer (CFO) Officer	25,000 10.00 SEK250,000	25,000	10.00	SEK250,000
2024-11-08	2024-11-07	B Purchase	2.6 Money Never Sleeps Holding AB Chief Financial Officer (CFO) Through a closely affiliated person Officer	500 9.88 SEK4,940	500	9.88	SEK4,940
2024-04-16	2024-04-16	B Purchase	2.4 Michael Ahlén Chief Financial Officer (CFO) Officer	25,000 12.50 SEK312,500	25,000	12.50	SEK312,500
2023-09-23	2023-09-22	B Purchase	2.6 Money Never Sleeps Holding AB Chief Executive Officer (CEO)/Managing Directory Through a closely affiliated person Officer	500 13.95 SEK6,975	500	13.95	SEK6,975
2023-07-06	2023-07-05	B Purchase	2.6 Money Never Sleeps Holding AB Chief Executive Officer (CEO)/Managing Directory Through a closely affiliated person Officer	2,192 12.80 SEK28,058	2,192	12.80	SEK28,058
2023-07-06	2023-07-04	B Purchase	2.6 Money Never Sleeps Holding AB Chief Executive Officer (CEO)/Managing Directory Through a closely affiliated person Officer	250 14.20 SEK3,550	250	14.20	SEK3,550
2023-05-26	2023-05-25	B Purchase	2.4 Michael Ahlén Chief Executive Officer (CEO)/Managing Directory Through Money Never Sleeps Holding AB, a closely affiliated person Officer	155 13.50 SEK2,092	155	13.50	SEK2,092
2023-05-24	2023-05-22	B Purchase	2.4 Michael Ahlén Chief Executive Officer (CEO)/Managing Directory Through Money Never Sleeps Holding AB, a closely affiliated person Officer	475 14.00 SEK6,650	475	14.00	SEK6,650
2023-05-12	2023-05-11	B Purchase	2.4 Michael Ahlén Chief Executive Officer (CEO)/Managing Directory Through Money Never Sleeps Holding AB, a closely affiliated person Officer	100 14.00 SEK1,400	100	14.00	SEK1,400
2023-05-12	2023-05-11	B Purchase	2.4 Michael Ahlén Chief Executive Officer (CEO)/Managing Directory Through Money Never Sleeps Holding AB, a closely affiliated person Officer	255 14.10 SEK3,596	255	14.10	SEK3,596
2023-05-12	2023-05-11	B Purchase	2.4 Michael Ahlén Chief Executive Officer (CEO)/Managing Directory Through Money Never Sleeps Holding AB, a closely affiliated person Officer	400 15.03 SEK6,011	400	15.03	SEK6,011
2023-05-09	2023-05-08	B Purchase	2.6 Money Never Sleeps Holding AB Chief Executive Officer (CEO)/Managing Directory Through a closely affiliated person Officer	150 14.90 SEK2,235	150	14.90	SEK2,235
2023-05-08	2023-05-04	B Purchase	2.6 Money Never Sleeps Holding AB Chief Executive Officer (CEO)/Managing Directory Through a closely affiliated person Officer	232 14.95 SEK3,468	232	14.95	SEK3,468
2023-05-08	2023-05-04	B Purchase	2.6 Money Never Sleeps Holding AB Chief Executive Officer (CEO)/Managing Directory Through a closely affiliated person Officer	200 15.25 SEK3,050	200	15.25	SEK3,050
2023-05-08	2023-05-04	B Purchase	2.6 Money Never Sleeps Holding AB Chief Executive Officer (CEO)/Managing Directory Through a closely affiliated person Officer	250 16.00 SEK4,000	250	16.00	SEK4,000
2023-05-08	2023-05-04	B Purchase	2.6 Money Never Sleeps Holding AB Chief Executive Officer (CEO)/Managing Directory Through a closely affiliated person Officer	1,250 15.00 SEK18,750	1,250	15.00	SEK18,750