Sweden Hotels & Entertainment Services

Betsson AB (BETS-B)

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Betsson AB experienced significant insider trading activity throughout late 2025 and early 2026. The most recent transactions occurred on March 13, 2026, involving multiple board members purchasing shares. Given that these events transpired over three months ago, no assessment regarding current market valuation or equity performance is provided.
Ticker: BETS-B Exchange: STO
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Buy signal Sell signal Earnings
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Insider trades have triggered activity signals for Betsson AB. Upgrade to see score, net flow, insiders and the full signal context.

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Top insiders
Trades
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
2.7
Johan Lundberg Chairman of the Board of Directors Director
Transaction date
Purchase
Price
319.78
Quantity 63,621
Value SEK628,944
3.3
Louise Nylén Member of the Board of Directors Director
Transaction date
Purchase
Price
340.41
Quantity 61,409
Value SEK989,348
2.8
Peter Hamberg Member of the Board of Directors Director
Transaction date
Purchase
Price
137.08
Quantity 38,294
Value SEK4,164,599
2.3
Pontus Lindwall Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Purchase
Price
99.00
Quantity 85,000
Value SEK8,415,000
2.8
Peter Hamberg Member of the Board of Directors Director
Transaction date
Purchase
Price
99.57
Quantity 10,000
Value SEK995,680
3.3
Tristan Sjöberg Member of the Board of Directors Director
Through Tristan Sjöberg, a closely affiliated person
Transaction date
Purchase
Price
100.00
Quantity 6,000
Value €600,000
3.3
Tristan Sjöberg Member of the Board of Directors Director
Through Tristan Sjöberg, a closely affiliated person
Transaction date
Sale
Price
102.30
Quantity 5,000
Value €511,500
3.3
Tristan Sjöberg Member of the Board of Directors Director
Through Tristan Sjöberg, a closely affiliated person
Transaction date
Purchase
Price
100.00
Quantity 600,000
Value €60,000,000
3.3
Tristan Sjöberg Member of the Board of Directors Director
Through Tristan Sjöberg, a closely affiliated person
Transaction date
Sale
Price
102.30
Quantity 500,000
Value €51,150,000
3.3
Tristan Sjöberg Member of the Board of Directors Director
Through Tristan Sjöberg, a closely affiliated person
Transaction date
Purchase
Price
144.29
Quantity 25,000
Value SEK3,607,250
2.8
Peter Hamberg Member of the Board of Directors Director
Transaction date
Purchase
Price
152.60
Quantity 20,000
Value SEK3,052,000
2.5
Eva de Falck Member of the Board of Directors Director
Transaction date
Purchase
Price
151.78
Quantity 1,000
Value SEK151,780
2.8
Peter Hamberg Member of the Board of Directors Director
Through Victoria Hamberg, a closely affiliated person
Transaction date
Purchase
Price
157.60
Quantity 3,000
Value SEK472,813
2.8
Peter Hamberg Member of the Board of Directors Director
Through Isabella Hamberg, a closely affiliated person
Transaction date
Purchase
Price
153.72
Quantity 3,000
Value SEK461,172
2.8
Peter Hamberg Member of the Board of Directors Director
Through Adriana Hamberg, a closely affiliated person
Transaction date
Purchase
Price
154.03
Quantity 3,000
Value SEK462,099
3.3
Bjorn Jesper Svensson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Sale
Price
153.10
Quantity 80,000
Value SEK12,248,000
3.3
Bjorn Jesper Svensson Chief Executive Officer (CEO)/Managing Directory Officer
Transaction date
Sale
Price
153.10
Quantity 80,000
Value SEK12,248,000
2.6
Triin Toomemets-Krasnitski Other senior executive Officer
Transaction date
Sale
Price
157.20
Quantity 19
Value SEK2,987
2.6
Triin Toomemets-Krasnitski Other senior executive Officer
Transaction date
Sale
Price
157.10
Quantity 2,355
Value SEK369,970
2.6
Triin Toomemets-Krasnitski Other senior executive Officer
Transaction date
Sale
Price
157.00
Quantity 3,826
Value SEK600,682
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-03-16 2026-03-13 B Purchase
2.7
Johan Lundberg

Chairman of the Board of Directors

Director
63,621
319.78
SEK628,944 		63,621 319.78 SEK628,944
2026-03-13 2026-03-13 B Purchase
3.3
Louise Nylén

Member of the Board of Directors

Director
61,409
340.41
SEK989,348 		61,409 340.41 SEK989,348
2026-03-13 2026-03-13 B Purchase
2.8
Peter Hamberg

Member of the Board of Directors

Director
38,294
137.08
SEK4,164,599 		38,294 137.08 SEK4,164,599
2026-03-13 2026-03-12 B Purchase
2.3
Pontus Lindwall

Chief Executive Officer (CEO)/Managing Directory

Officer
85,000
99.00
SEK8,415,000 		85,000 99.00 SEK8,415,000
2026-03-13 2026-03-12 B Purchase
2.8
Peter Hamberg

Member of the Board of Directors

Director
10,000
99.57
SEK995,680 		10,000 99.57 SEK995,680
2026-01-08 2025-12-04 B Purchase
3.3
Tristan Sjöberg

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
6,000
100.00
€600,000 		6,000 100.00 €600,000
2026-01-08 2025-12-04 S Sale
3.3
Tristan Sjöberg

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
5,000
102.30
€511,500 		5,000 102.30 €511,500
2025-12-04 2025-12-04 B Purchase
3.3
Tristan Sjöberg

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
600,000
100.00
€60,000,000 		600,000 100.00 €60,000,000
2025-12-04 2025-12-04 S Sale
3.3
Tristan Sjöberg

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
500,000
102.30
€51,150,000 		500,000 102.30 €51,150,000
2025-11-05 2025-11-05 B Purchase
3.3
Tristan Sjöberg

Member of the Board of Directors

Through Tristan Sjöberg, a closely affiliated person Director
25,000
144.29
SEK3,607,250 		25,000 144.29 SEK3,607,250
2025-10-27 2025-10-27 B Purchase
2.8
Peter Hamberg

Member of the Board of Directors

Director
20,000
152.60
SEK3,052,000 		20,000 152.60 SEK3,052,000
2025-10-27 2025-10-27 B Purchase
2.5
Eva de Falck

Member of the Board of Directors

Director
1,000
151.78
SEK151,780 		1,000 151.78 SEK151,780
2025-10-27 2025-10-24 B Purchase
2.8
Peter Hamberg

Member of the Board of Directors

Through Victoria Hamberg, a closely affiliated person Director
3,000
157.60
SEK472,813 		3,000 157.60 SEK472,813
2025-10-27 2025-10-24 B Purchase
2.8
Peter Hamberg

Member of the Board of Directors

Through Isabella Hamberg, a closely affiliated person Director
3,000
153.72
SEK461,172 		3,000 153.72 SEK461,172
2025-10-27 2025-10-24 B Purchase
2.8
Peter Hamberg

Member of the Board of Directors

Through Adriana Hamberg, a closely affiliated person Director
3,000
154.03
SEK462,099 		3,000 154.03 SEK462,099
2025-09-26 2025-09-26 S Sale
3.3
Bjorn Jesper Svensson

Chief Executive Officer (CEO)/Managing Directory

Officer
80,000
153.10
SEK12,248,000 		80,000 153.10 SEK12,248,000
2025-09-26 2025-09-23 S Sale
3.3
Bjorn Jesper Svensson

Chief Executive Officer (CEO)/Managing Directory

Officer
80,000
153.10
SEK12,248,000 		80,000 153.10 SEK12,248,000
2025-08-18 2025-08-14 S Sale
2.6
Triin Toomemets-Krasnitski

Other senior executive

Officer
19
157.20
SEK2,987 		19 157.20 SEK2,987
2025-08-18 2025-08-14 S Sale
2.6
Triin Toomemets-Krasnitski

Other senior executive

Officer
2,355
157.10
SEK369,970 		2,355 157.10 SEK369,970
2025-08-18 2025-08-14 S Sale
2.6
Triin Toomemets-Krasnitski

Other senior executive

Officer
3,826
157.00
SEK600,682 		3,826 157.00 SEK600,682
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