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United States Food & Tobacco

Simply Good Foods Co (SMPL)

Track

Over the last 90 days, Simply Good Foods Co. has seen two insider buy transactions totaling $1.11 million, with no executive buy or sell activity. This contrasts with a broader trend of mixed insider transactions over a longer period, including significant sales by officers and executives. The stock has experienced a 17.4% price decrease in the past 90 days.
Stock chart
Ticker: SMPL Exchange: NAS
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• Purchase • Sale • Planned purchase • Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
DALEY CLAYTON C JR
1 purchase — total 117,782 USD
Buy 14 May 2026
Value US$3,100,109.83 | Price 457.76 | Shares 32,402
Buy 23 Apr 2026
Value US$1,213,131.43 | Price 267.41 | Shares 64,064
Buy 17 Nov 2025
Value US$100,000.00 | Price 20.00 | Shares 5,000
Proposed sale 11 Nov 2025
Value US$114,053.05 | Price 19.47 | Shares 5,859
Sale 11 Nov 2025
Value US$114,053.05 | Price 19.47 | Shares 5,859
Buy 6 Nov 2025
Value US$199,019.46 | Price 20.01 | Shares 9,946
Buy 23 Jul 2025
Value US$200,297.35 | Price 33.11 | Shares 6,050
Proposed sale 11 Apr 2025
Value US$186,259.50 | Price 37.25 | Shares 5,000
Sale 11 Apr 2025
Value US$186,259.50 | Price 37.25 | Shares 5,000
Sale 18 Nov 2024
Value US$2,886,228.95 | Price 37.60 | Shares 76,761
Proposed sale 18 Nov 2024
Value US$2,840,157.00 | Price 37.00 | Shares 76,761
Proposed sale 14 Nov 2024
Value US$1,823,500.00 | Price 36.47 | Shares 50,000
Sale 14 Nov 2024
Value US$1,869,005.00 | Price 37.38 | Shares 50,000
Proposed sale 14 Nov 2024
Value US$198,689.44 | Price 37.31 | Shares 5,325
Sale 14 Nov 2024
Value US$198,689.60 | Price 37.31 | Shares 5,325
Proposed sale 12 Nov 2024
Value US$5,333,056.00 | Price 36.23 | Shares 147,200
Sale 12 Nov 2024
Value US$5,425,100.16 | Price 36.86 | Shares 147,200
Proposed sale 11 Nov 2024
Value US$768,402.07 | Price 36.23 | Shares 21,209
Sale 11 Nov 2024
Value US$774,183.64 | Price 36.50 | Shares 21,209
Proposed sale 11 Nov 2024
Value US$91,025.00 | Price 36.41 | Shares 2,500
Sale 11 Nov 2024
Value US$91,025.00 | Price 36.41 | Shares 2,500
Sale 11 Nov 2024
Value US$2,412,096.32 | Price 36.28 | Shares 66,483
Sale 8 Nov 2024
Value US$86,010.02 | Price 36.23 | Shares 2,374
Sale 8 Nov 2024
Value US$460,882.50 | Price 36.25 | Shares 12,714
Sale 7 Nov 2024
Value US$8,058,303.63 | Price 35.67 | Shares 225,912
Sale 7 Nov 2024
Value US$469,528.07 | Price 35.87 | Shares 13,088
Proposed sale 7 Nov 2024
Value US$8,544,250.00 | Price 35.75 | Shares 239,000
Sale 6 Nov 2024
Value US$755,598.24 | Price 36.32 | Shares 20,803
Proposed sale 6 Nov 2024
Value US$3,484,000.00 | Price 34.84 | Shares 100,000
Sale 6 Nov 2024
Value US$899,842.50 | Price 35.99 | Shares 25,000
Proposed sale 6 Nov 2024
Value US$899,842.05 | Price 35.99 | Shares 25,000
Sale 31 Jul 2024
Value US$36,437.63 | Price 34.44 | Shares 1,058
Proposed sale 31 Jul 2024
Value US$36,437.63 | Price 34.44 | Shares 1,058
Proposed sale 10 May 2024
Value US$152,670.70 | Price 38.17 | Shares 4,000
Sale 10 May 2024
Value US$152,670.80 | Price 38.17 | Shares 4,000
Sale 25 Jan 2024
Value US$98,400.00 | Price 39.36 | Shares 2,500
Proposed sale 25 Jan 2024
Value US$98,500.00 | Price 39.40 | Shares 2,500
Sale 11 Jan 2024
Value US$1,422,368.78 | Price 40.63 | Shares 35,010
Proposed sale 11 Jan 2024
Value US$1,400,400.00 | Price 40.00 | Shares 35,010
Proposed sale 8 Jan 2024
Value US$42,396.08 | Price 40.45 | Shares 1,048
Sale 8 Jan 2024
Value US$42,396.11 | Price 40.45 | Shares 1,048
Planned sale 4 Jan 2024
Value US$1,314,599.72 | Price 42.73 | Shares 30,768
Proposed sale 4 Jan 2024
Value US$5,938,500.00 | Price 39.59 | Shares 150,000
Planned sale 7 Dec 2023
Value US$328,446.63 | Price 40.15 | Shares 8,180
Planned sale 6 Dec 2023
Value US$2,070,751.49 | Price 40.20 | Shares 51,512
Planned sale 5 Dec 2023
Value US$1,153,274.97 | Price 40.09 | Shares 28,766
Planned sale 4 Dec 2023
Value US$2,459,841.71 | Price 40.14 | Shares 61,284
Planned sale 27 Nov 2023
Value US$10,327.77 | Price 40.03 | Shares 258
Proposed sale 27 Nov 2023
Value US$5,898,000.00 | Price 39.32 | Shares 150,000
Sale 9 Nov 2023
Value US$166,402.00 | Price 38.00 | Shares 4,379
Proposed sale 9 Nov 2023
Value US$166,402.00 | Price 38.00 | Shares 4,379
Sale 24 Jul 2023
Value US$11,334,360.00 | Price 37.78 | Shares 300,000
Proposed sale 24 Jul 2023
Value US$11,319,000.00 | Price 37.73 | Shares 300,000
Proposed sale 6 Jul 2023
Value US$202,013.00 | Price 37.34 | Shares 5,410
Sale 6 Jul 2023
Value US$202,013.19 | Price 37.34 | Shares 5,410
Buy 3 Jul 2023
Value US$250,757.95 | Price 36.61 | Shares 6,850
Proposed sale 15 May 2023
Value US$9,605,158.00 | Price 634.72 | Shares 15,133
Sale 15 May 2023
Value US$605,320.00 | Price 40.00 | Shares 15,133
Proposed sale 11 May 2023
Value US$655,200.00 | Price 39.00 | Shares 16,800
Sale 11 May 2023
Value US$662,360.16 | Price 39.43 | Shares 16,800
Proposed sale 11 May 2023
Value US$422,046.22 | Price 39.61 | Shares 10,656
Sale 11 May 2023
Value US$422,045.80 | Price 39.61 | Shares 10,656
Proposed sale 10 May 2023
Value US$194,800.00 | Price 38.96 | Shares 5,000
Sale 10 May 2023
Value US$195,231.00 | Price 39.05 | Shares 5,000
Proposed sale 5 May 2023
Value US$503,239.72 | Price 37.22 | Shares 13,520
Sale 5 May 2023
Value US$503,240.09 | Price 37.22 | Shares 13,520
Sale 10 Apr 2023
Value US$104,347.68 | Price 36.96 | Shares 2,823
Buy 10 Apr 2023
Value US$249,978.01 | Price 36.17 | Shares 6,912
Planned sale 19 Apr 2022
Value US$4,468,850.00 | Price 44.69 | Shares 100,000
Sale 19 Apr 2022
Value US$217,560.00 | Price 44.40 | Shares 4,900
Sale 19 Apr 2022
Value US$4,441.00 | Price 44.41 | Shares 100
Planned sale 15 Nov 2021
Value US$503,730.71 | Price 39.72 | Shares 12,683
Sale 15 Nov 2021
Value US$4,716,714.60 | Price 39.78 | Shares 118,570
Planned sale 12 Nov 2021
Value US$351,211.17 | Price 39.53 | Shares 8,884
Planned sale 12 Nov 2021
Value US$586,954.03 | Price 39.54 | Shares 14,844
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value 		Number of shares Price Value Details
2026-05-18 2026-05-14 B Purchase
2.5
DALEY CLAYTON C JR
Non-Executive Director
32,402 +22.3%
457.76
US$3,100,110 		32,402 +22.3% 457.76 US$3,100,110
2026-04-24 2026-04-23 B Purchase
3.4
KILTS JAMES M
Non-Executive Director
64,064 +36.1%
267.41
US$1,213,131 		64,064 +36.1% 267.41 US$1,213,131
2025-11-19 2025-11-17 B Purchase
0.7
Clawson Michael L

Chief Commercial Officer

Officer
51,636 +19.5%
140.62
US$3,452,221 		51,636 +19.5% 140.62 US$3,452,221
2025-11-12 2025-11-11 PrS Proposed sale
3.5
TIMOTHY MATTHEWS

Officer

Officer
5,859
19.47
US$114,053 		5,859 19.47 US$114,053
2025-11-12 2025-11-11 S Sale
3.5
Matthews Timothy Allen

VP, Controller and CAO

Officer
5,859 -24.5%
19.47
US$114,053 		5,859 -24.5% 19.47 US$114,053
2025-11-10 2025-11-06 B Purchase
0.7
Bealer Christopher J

Chief Financial Officer

Officer
9,946 +43.2%
20.01
US$199,019 		9,946 +43.2% 20.01 US$199,019
2025-07-23 2025-07-23 B Purchase
3.3
Tanner Geoff E

President and CEO

Executive Director
6,050 +6.6%
33.11
US$200,297 		6,050 +6.6% 33.11 US$200,297
2025-04-11 2025-04-11 PrS Proposed sale
3.7
Heflin Stuart E. Jr.

Officer

Officer
5,000
37.25
US$186,260 		5,000 37.25 US$186,260
2025-04-11 2025-04-11 S Sale
3.7
Heflin Stuart E. Jr.

SVP & General Manager, Quest

Officer
5,000 -28.0%
37.25
US$186,260 		5,000 -28.0% 37.25 US$186,260
2024-11-20 2024-11-18 S Sale
3.0
KRAFT TIMOTHY RICHARD

Chf Legal & Corp. Affairs Of.

Officer
76,761 -65.7%
37.60
US$2,886,229 		76,761 -65.7% 37.60 US$2,886,229
2024-11-18 2024-11-18 PrS Proposed sale
3.0
KRAFT TIMOTHY RICHARD

Officer

Officer
76,761
37.00
US$2,840,157 		76,761 37.00 US$2,840,157
2024-11-14 2024-11-14 PrS Proposed sale
3.5
Ratzan Brian K.

Officer

Officer
50,000
36.47
US$1,823,500 		50,000 36.47 US$1,823,500
2024-11-14 2024-11-14 PrS Proposed sale
3.5
Matthews Timothy Allen

Officer

Officer
5,325
37.31
US$198,689 		5,325 37.31 US$198,689
2024-11-14 2024-11-14 S Sale
3.5
Ratzan Brian K.
Non-Executive Director
50,000 -2.4%
37.38
US$1,869,005 		50,000 -2.4% 37.38 US$1,869,005
2024-11-14 2024-11-14 S Sale
3.5
Matthews Timothy Allen

VP, Controller and CAO

Officer
5,325 -23.8%
37.31
US$198,690 		5,325 -23.8% 37.31 US$198,690
2024-11-12 2024-11-12 PrS Proposed sale
2.4
SCALZO JOSEPH

Officer

Officer
147,200
36.23
US$5,333,056 		147,200 36.23 US$5,333,056
2024-11-12 2024-11-12 S Sale
2.4
SCALZO JOSEPH
Non-Executive Director
147,200 -51.0%
36.86
US$5,425,100 		147,200 -51.0% 36.86 US$5,425,100
2024-11-12 2024-11-11 PrS Proposed sale
3.0
KRAFT TIMOTHY RICHARD

Officer

Officer
21,209
36.23
US$768,402 		21,209 36.23 US$768,402
2024-11-12 2024-11-11 PrS Proposed sale
3.4
Montgomery Robert G.

Director

Non-Executive Director
2,500
36.41
US$91,025 		2,500 36.41 US$91,025
2024-11-12 2024-11-11 S Sale
3.4
Montgomery Robert G.
Non-Executive Director
2,500 -4.4%
36.41
US$91,025 		2,500 -4.4% 36.41 US$91,025
2024-11-12 2024-11-11 S Sale
3.0
KRAFT TIMOTHY RICHARD

Chief Legal Officer, Secretary

Officer
21,209 -34.6%
36.50
US$774,184 		21,209 -34.6% 36.50 US$774,184
2024-11-12 2024-11-11 S Sale
3.5
Ratzan Brian K.
Non-Executive Director
66,483 -3.1%
36.28
US$2,412,096 		66,483 -3.1% 36.28 US$2,412,096
2024-11-12 2024-11-08 S Sale
2.4
SCALZO JOSEPH
Non-Executive Director
2,374 -1.7%
36.23
US$86,010 		2,374 -1.7% 36.23 US$86,010
2024-11-08 2024-11-08 S Sale
3.5
Ratzan Brian K.
Non-Executive Director
12,714 -0.6%
36.25
US$460,882 		12,714 -0.6% 36.25 US$460,882
2024-11-08 2024-11-07 S Sale
2.4
SCALZO JOSEPH
Non-Executive Director
225,912 -61.9%
35.67
US$8,058,304 		225,912 -61.9% 35.67 US$8,058,304
2024-11-08 2024-11-07 S Sale
2.4
SCALZO JOSEPH
Non-Executive Director
13,088 -8.6%
35.87
US$469,528 		13,088 -8.6% 35.87 US$469,528
2024-11-07 2024-11-07 PrS Proposed sale
2.4
SCALZO JOSEPH

Officer

Officer
239,000
35.75
US$8,544,250 		239,000 35.75 US$8,544,250
2024-11-08 2024-11-06 S Sale
3.5
Ratzan Brian K.
Non-Executive Director
20,803 -0.9%
36.32
US$755,598 		20,803 -0.9% 36.32 US$755,598
2024-11-08 2024-11-06 S Sale
2.4
SCALZO JOSEPH
Non-Executive Director
25,000 -15.2%
35.99
US$899,842 		25,000 -15.2% 35.99 US$899,842
2024-11-07 2024-11-06 PrS Proposed sale
3.5
Ratzan Brian K.

Officer

Officer
100,000
34.84
US$3,484,000 		100,000 34.84 US$3,484,000
2024-11-06 2024-11-06 PrS Proposed sale
2.4
SCALZO JOSEPH

Officer

Officer
25,000
35.99
US$899,842 		25,000 35.99 US$899,842
2024-08-02 2024-07-31 S Sale
3.7
Heflin Stuart E. Jr.

SVP & General Manager, Quest

Officer
1,058 -5.2%
34.44
US$36,438 		1,058 -5.2% 34.44 US$36,438
2024-07-31 2024-07-31 PrS Proposed sale
3.7
Heflin Stuart E. Jr.

Officer

Officer
1,058
34.44
US$36,438 		1,058 34.44 US$36,438
2024-05-10 2024-05-10 PrS Proposed sale
3.5
WHITE JAMES D

Director

Non-Executive Director
4,000
38.17
US$152,671 		4,000 38.17 US$152,671
2024-05-10 2024-05-10 S Sale
3.5
WHITE JAMES D
Non-Executive Director
4,000 -19.0%
38.17
US$152,671 		4,000 -19.0% 38.17 US$152,671
2024-01-26 2024-01-25 S Sale
3.4
Montgomery Robert G.
Non-Executive Director
2,500 -4.5%
39.36
US$98,400 		2,500 -4.5% 39.36 US$98,400
2024-01-25 2024-01-25 PrS Proposed sale
3.4
Montgomery Robert G.

Director

Non-Executive Director
2,500
39.40
US$98,500 		2,500 39.40 US$98,500
2024-01-12 2024-01-11 S Sale
3.1
Hunsberger Susan

SVP and Chief HR Officer

Officer
35,010 -53.2%
40.63
US$1,422,369 		35,010 -53.2% 40.63 US$1,422,369
2024-01-11 2024-01-11 PrS Proposed sale
3.1
Hunsberger Susan

Officer

Officer
35,010
40.00
US$1,400,400 		35,010 40.00 US$1,400,400
2024-01-08 2024-01-08 PrS Proposed sale
3.7
Heflin Stuart E. Jr.

Officer

Officer
1,048
40.45
US$42,396 		1,048 40.45 US$42,396
2024-01-08 2024-01-08 S Sale
3.7
Heflin Stuart E. Jr.

SVP & General Manager, Quest

Officer
1,048 -4.7%
40.45
US$42,396 		1,048 -4.7% 40.45 US$42,396
2024-01-05 2024-01-04 PlS Planned sale
3.5
Ratzan Brian K.
Non-Executive Director
30,768 -1.4%
42.73
US$1,314,600 		30,768 -1.4% 42.73 US$1,314,600
2024-01-04 2024-01-04 PrS Proposed sale
3.5
Ratzan Brian K.

Officer

Officer
150,000
39.59
US$5,938,500 		150,000 39.59 US$5,938,500
2023-12-08 2023-12-07 PlS Planned sale
3.5
Ratzan Brian K.
Non-Executive Director
8,180 -0.4%
40.15
US$328,447 		8,180 -0.4% 40.15 US$328,447
2023-12-06 2023-12-06 PlS Planned sale
3.5
Ratzan Brian K.
Non-Executive Director
51,512 -2.3%
40.20
US$2,070,751 		51,512 -2.3% 40.20 US$2,070,751
2023-12-06 2023-12-05 PlS Planned sale
3.5
Ratzan Brian K.
Non-Executive Director
28,766 -1.2%
40.09
US$1,153,275 		28,766 -1.2% 40.09 US$1,153,275
2023-12-06 2023-12-04 PlS Planned sale
3.5
Ratzan Brian K.
Non-Executive Director
61,284 -2.6%
40.14
US$2,459,842 		61,284 -2.6% 40.14 US$2,459,842
2023-11-29 2023-11-27 PlS Planned sale
3.5
Ratzan Brian K.
Non-Executive Director
258 -0.0%
40.03
US$10,328 		258 -0.0% 40.03 US$10,328
2023-11-27 2023-11-27 PrS Proposed sale
3.5
Ratzan Brian K.

Officer

Officer
150,000
39.32
US$5,898,000 		150,000 39.32 US$5,898,000
2023-11-13 2023-11-09 S Sale
3.0
KRAFT TIMOTHY RICHARD

Chief Legal Officer, Secretary

Officer
4,379 -9.4%
38.00
US$166,402 		4,379 -9.4% 38.00 US$166,402
2023-11-09 2023-11-09 PrS Proposed sale
3.0
KRAFT TIMOTHY RICHARD

Officer

Officer
4,379
38.00
US$166,402 		4,379 38.00 US$166,402
2023-07-26 2023-07-24 S Sale
3.5
Ratzan Brian K.
Non-Executive Director
300,000 -11.2%
37.78
US$11,334,360 		300,000 -11.2% 37.78 US$11,334,360
2023-07-24 2023-07-24 PrS Proposed sale
3.5
Ratzan Brian K.

Officer

Officer
300,000
37.73
US$11,319,000 		300,000 37.73 US$11,319,000
2023-07-06 2023-07-06 PrS Proposed sale
1.7
Short Jill M.

Officer

Officer
5,410
37.34
US$202,013 		5,410 37.34 US$202,013
2023-07-06 2023-07-06 S Sale
1.7
Short Jill M.

Chief Customer Officer

Officer
5,410 -14.0%
37.34
US$202,013 		5,410 -14.0% 37.34 US$202,013
2023-07-05 2023-07-03 B Purchase
3.3
Tanner Geoff E

President and COO

Executive Director
6,850 +25.5%
36.61
US$250,758 		6,850 +25.5% 36.61 US$250,758
2023-05-16 2023-05-15 PrS Proposed sale
3.5
Ratzan Brian K.

Officer

Officer
15,133
634.72
US$9,605,158 		15,133 634.72 US$9,605,158
2023-05-16 2023-05-15 S Sale
3.5
Ratzan Brian K.
Non-Executive Director
15,133 -0.6%
40.00
US$605,320 		15,133 -0.6% 40.00 US$605,320
2023-05-11 2023-05-11 PrS Proposed sale
3.5
Matthews Timothy Allen

Officer

Officer
16,800
39.00
US$655,200 		16,800 39.00 US$655,200
2023-05-11 2023-05-11 PrS Proposed sale
3.0
KRAFT TIMOTHY RICHARD

Officer

Officer
10,656
39.61
US$422,046 		10,656 39.61 US$422,046
2023-05-11 2023-05-11 S Sale
3.0
KRAFT TIMOTHY RICHARD

Chief Legal Officer, Secretary

Officer
10,656 -26.9%
39.61
US$422,046 		10,656 -26.9% 39.61 US$422,046
2023-05-11 2023-05-11 S Sale
3.5
Matthews Timothy Allen

VP, Controller and CAO

Officer
16,800 -48.2%
39.43
US$662,360 		16,800 -48.2% 39.43 US$662,360
2023-05-10 2023-05-10 PrS Proposed sale
3.4
Montgomery Robert G.

Director

Non-Executive Director
5,000
38.96
US$194,800 		5,000 38.96 US$194,800
2023-05-10 2023-05-10 S Sale
3.4
Montgomery Robert G.
Non-Executive Director
5,000 -8.9%
39.05
US$195,231 		5,000 -8.9% 39.05 US$195,231
2023-05-05 2023-05-05 PrS Proposed sale
3.0
KRAFT TIMOTHY RICHARD

Officer

Officer
13,520
37.22
US$503,240 		13,520 37.22 US$503,240
2023-05-05 2023-05-05 S Sale
3.0
KRAFT TIMOTHY RICHARD

Chief Legal Officer, Secretary

Officer
13,520 -25.4%
37.22
US$503,240 		13,520 -25.4% 37.22 US$503,240
2023-04-11 2023-04-10 S Sale
1.5
Ivie Jeremy Scott

Chief Product Tech Officer

Officer
2,823 -10.3%
36.96
US$104,348 		2,823 -10.3% 36.96 US$104,348
2023-04-10 2023-04-10 B Purchase
3.3
Tanner Geoff E

President and COO

Executive Director
6,912 +inf%
36.17
US$249,978 		6,912 +inf% 36.17 US$249,978
2022-04-20 2022-04-19 PlS Planned sale
2.4
SCALZO JOSEPH

CEO and President

Executive Director
100,000 -68.7%
44.69
US$4,468,850 		100,000 -68.7% 44.69 US$4,468,850
2022-04-20 2022-04-19 S Sale
3.2
Zink Linda

Chief Marketing Officer Quest

Officer
4,900 -18.3%
44.40
US$217,560 		4,900 -18.3% 44.40 US$217,560
2022-04-20 2022-04-19 S Sale
3.2
Zink Linda

Chief Marketing Officer Quest

Officer
100 -0.4%
44.41
US$4,441 		100 -0.4% 44.41 US$4,441
2021-11-15 2021-11-15 PlS Planned sale
2.4
SCALZO JOSEPH

CEO and President

Executive Director
12,683 -100.0%
39.72
US$503,731 		12,683 -100.0% 39.72 US$503,731
2021-11-15 2021-11-15 S Sale
3.2
Conyers Park Sponsor LLC
Non-Executive Director Large shareholder
118,570 -1.3%
39.78
US$4,716,715 		118,570 -1.3% 39.78 US$4,716,715
2021-11-15 2021-11-12 PlS Planned sale
2.4
SCALZO JOSEPH

CEO and President

Executive Director
8,884 -100.0%
39.53
US$351,211 		8,884 -100.0% 39.53 US$351,211
2021-11-15 2021-11-12 PlS Planned sale
2.4
SCALZO JOSEPH

CEO and President

Executive Director
14,844 -53.9%
39.54
US$586,954 		14,844 -53.9% 39.54 US$586,954
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