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Affirm Holdings Inc (AFRM)

Over the last 90 days, Affirm Holdings Inc. has seen 4 insider transactions, all of which were sales totaling approximately $605,660. No insider purchases were recorded. The company's stock has experienced a significant increase of 60.1% in the past 90 days. The last earnings report indicated a miss of 15.07%.
Stock chart
Ticker: AFRM Exchange: NSM


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Purchase Sale Planned purchase Planned sale Net purchase Net sale Activity signal Earnings
Top insiders
Trades
Watson Noel Bertram
1 sale — total 130,000 USD
Planned sale 13 May 2026
Value US$1,364,487.83 | Price 139.07 | Shares 62,913
Proposed sale 13 May 2026
Value US$485,583.16 | Price 455.51 | Shares 9,378
Planned sale 14 Apr 2026
Value US$110,000.00 | Price 55.00 | Shares 2,000
Proposed sale 14 Apr 2026
Value US$103,940.00 | Price 51.97 | Shares 2,000
Planned sale 5 Jan 2026
Value US$9,175,645.44 | Price 81.12 | Shares 113,112
Planned sale 5 Jan 2026
Value US$44,572,168.08 | Price 80.52 | Shares 553,554
Planned sale 5 Jan 2026
Value US$2,912,080.00 | Price 80.00 | Shares 36,401
Proposed sale 5 Jan 2026
Value US$53,748,346.00 | Price 80.62 | Shares 666,666
Proposed sale 5 Jan 2026
Value US$3,582,237.67 | Price 74.03 | Shares 48,389
Planned sale 3 Dec 2025
Value US$573,230.00 | Price 70.00 | Shares 8,189
Proposed sale 3 Dec 2025
Value US$548,826.78 | Price 67.02 | Shares 8,189
Planned sale 22 Sep 2025
Value US$326,982.12 | Price 90.98 | Shares 3,594
Planned sale 22 Sep 2025
Value US$18,236,431.64 | Price 90.02 | Shares 202,582
Planned sale 22 Sep 2025
Value US$23,173,477.15 | Price 89.23 | Shares 259,705
Planned sale 22 Sep 2025
Value US$16,438,698.72 | Price 88.46 | Shares 185,832
Proposed sale 22 Sep 2025
Value US$58,177,442.00 | Price 89.27 | Shares 651,713
Proposed sale 15 Sep 2025
Value US$1,067,710.00 | Price 85.42 | Shares 12,500
Sale 15 Sep 2025
Value US$1,067,750.00 | Price 85.42 | Shares 12,500
Sale 4 Sep 2025
Value US$2,316,098.43 | Price 90.71 | Shares 25,533
Proposed sale 4 Sep 2025
Value US$2,316,126.00 | Price 90.71 | Shares 25,533
Planned sale 2 Sep 2025
Value US$336,941.28 | Price 85.28 | Shares 3,951
Planned sale 2 Sep 2025
Value US$563,403.00 | Price 84.09 | Shares 6,700
Planned sale 2 Sep 2025
Value US$714,623.14 | Price 83.27 | Shares 8,582
Planned sale 2 Sep 2025
Value US$1,002,505.60 | Price 82.24 | Shares 12,190
Proposed sale 2 Sep 2025
Value US$2,779,678.58 | Price 88.46 | Shares 31,423
Planned sale 29 Aug 2025
Value US$3,503,410.00 | Price 95.00 | Shares 36,878
Planned sale 29 Aug 2025
Value US$1,270,800.00 | Price 100.00 | Shares 12,708
Planned sale 29 Aug 2025
Value US$921,564.00 | Price 92.00 | Shares 10,017
Planned sale 29 Aug 2025
Value US$475,000.00 | Price 95.00 | Shares 5,000
Planned sale 29 Aug 2025
Value US$920,000.00 | Price 92.00 | Shares 10,000
Proposed sale 29 Aug 2025
Value US$1,199,850.00 | Price 79.99 | Shares 15,000
Proposed sale 29 Aug 2025
Value US$1,817,772.75 | Price 79.99 | Shares 22,725
Proposed sale 29 Aug 2025
Value US$2,949,871.22 | Price 79.99 | Shares 36,878
Planned sale 28 Aug 2025
Value US$40,022,707.91 | Price 80.17 | Shares 499,223
Proposed sale 28 Aug 2025
Value US$27,923,168.00 | Price 80.17 | Shares 348,286
Proposed sale 22 Aug 2025
Value US$13,721,058.00 | Price 74.49 | Shares 184,200
Proposed sale 22 Aug 2025
Value US$5,795,322.00 | Price 74.49 | Shares 77,800
Planned sale 22 Aug 2025
Value US$13,412,184.30 | Price 80.10 | Shares 167,443
Planned sale 22 Aug 2025
Value US$6,231,002.00 | Price 80.09 | Shares 77,800
Planned sale 22 Aug 2025
Value US$14,752,578.00 | Price 80.09 | Shares 184,200
Planned sale 18 Aug 2025
Value US$912,400.00 | Price 80.00 | Shares 11,405
Planned sale 18 Aug 2025
Value US$864,000.00 | Price 80.00 | Shares 10,800
Planned sale 18 Aug 2025
Value US$1,196,987.65 | Price 80.05 | Shares 14,953
Proposed sale 18 Aug 2025
Value US$26,666,640.00 | Price 80.00 | Shares 333,333
Proposed sale 18 Aug 2025
Value US$897,801.60 | Price 78.72 | Shares 11,405
Proposed sale 18 Aug 2025
Value US$850,176.00 | Price 78.72 | Shares 10,800
Planned sale 6 Aug 2025
Value US$486,675.00 | Price 75.00 | Shares 6,489
Planned sale 5 Aug 2025
Value US$99,675.00 | Price 75.00 | Shares 1,329
Planned sale 4 Aug 2025
Value US$4,446,210.34 | Price 75.02 | Shares 59,267
Planned sale 4 Aug 2025
Value US$1,190,325.00 | Price 75.00 | Shares 15,871
Proposed sale 4 Aug 2025
Value US$4,455,114.85 | Price 66.41 | Shares 67,085
Proposed sale 4 Aug 2025
Value US$1,053,993.11 | Price 66.41 | Shares 15,871
Planned sale 7 Jul 2025
Value US$4,012,557.54 | Price 70.27 | Shares 57,102
Planned sale 7 Jul 2025
Value US$1,386,734.06 | Price 70.03 | Shares 19,802
Proposed sale 7 Jul 2025
Value US$1,370,100.38 | Price 69.19 | Shares 19,802
Proposed sale 7 Jul 2025
Value US$3,950,887.38 | Price 69.19 | Shares 57,102
Planned sale 1 Jul 2025
Value US$50,842.22 | Price 67.43 | Shares 754
Proposed sale 1 Jul 2025
Value US$52,131.56 | Price 69.14 | Shares 754
Planned sale 16 Jun 2025
Value US$75,251.67 | Price 61.23 | Shares 1,229
Planned sale 16 Jun 2025
Value US$76,895.50 | Price 60.50 | Shares 1,271
Proposed sale 16 Jun 2025
Value US$147,775.00 | Price 59.11 | Shares 2,500
Planned sale 1 May 2025
Value US$150,047.85 | Price 51.83 | Shares 2,895
Planned sale 1 May 2025
Value US$453,277.60 | Price 51.16 | Shares 8,860
Planned sale 1 May 2025
Value US$217,263.42 | Price 50.13 | Shares 4,334
Planned sale 1 Apr 2025
Value US$69,525.00 | Price 46.35 | Shares 1,500
Planned sale 1 Apr 2025
Value US$455,053.28 | Price 45.56 | Shares 9,988
Planned sale 1 Apr 2025
Value US$205,942.00 | Price 44.77 | Shares 4,600
Proposed sale 1 Apr 2025
Value US$1,454,078.63 | Price 45.19 | Shares 32,177
Planned sale 17 Mar 2025
Value US$23,769.54 | Price 47.73 | Shares 498
Planned sale 17 Mar 2025
Value US$35,818.90 | Price 46.70 | Shares 767
Planned sale 17 Mar 2025
Value US$9,146.00 | Price 45.73 | Shares 200
Planned sale 17 Mar 2025
Value US$23,935.90 | Price 44.74 | Shares 535
Planned sale 17 Mar 2025
Value US$21,780.00 | Price 43.56 | Shares 500
Proposed sale 17 Mar 2025
Value US$125,200.00 | Price 50.08 | Shares 2,500
Planned sale 3 Mar 2025
Value US$13,280.00 | Price 66.40 | Shares 200
Abbreviations B: Buy, S: Sell, PP: Planned purchase, PlS: Planned sale, PrS: Proposed sale, O: Option / Other
Notification date Transaction date B/S Transaction type Insider and/or position Nb. shares
Price
Value
Number of shares Price Value Details
2026-05-14 2026-05-13 PlS Planned sale Non-Executive Director
62,913 -40.9%
139.07
US$1,364,488
62,913 -40.9% 139.07 US$1,364,488
2026-05-13 2026-05-13 PrS Proposed sale

Director

Non-Executive Director
9,378
455.51
US$485,583
9,378 455.51 US$485,583
2026-04-16 2026-04-14 PlS Planned sale Non-Executive Director
57,466 +22.3%
120.25
US$3,057,425
57,466 +22.3% 120.25 US$3,057,425
2026-04-14 2026-04-14 PrS Proposed sale

Director

Non-Executive Director
2,000
51.97
US$103,940
2,000 51.97 US$103,940
2026-01-07 2026-01-05 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
113,112 -100.0%
81.12
US$9,175,645
113,112 -100.0% 81.12 US$9,175,645
2026-01-07 2026-01-05 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
553,554 -83.0%
80.52
US$44,572,168
553,554 -83.0% 80.52 US$44,572,168
2026-01-07 2026-01-05 PlS Planned sale

Chief Financial Officer

Officer
36,401 -96.4%
80.00
US$2,912,080
36,401 -96.4% 80.00 US$2,912,080
2026-01-05 2026-01-05 PrS Proposed sale

Officer/Director

Executive Director
666,666
80.62
US$53,748,346
666,666 80.62 US$53,748,346
2026-01-05 2026-01-05 PrS Proposed sale

Officer

Officer
48,389
74.03
US$3,582,238
48,389 74.03 US$3,582,238
2025-12-05 2025-12-03 PlS Planned sale

Chief Financial Officer

Officer
8,189 -85.7%
70.00
US$573,230
8,189 -85.7% 70.00 US$573,230
2025-12-03 2025-12-03 PrS Proposed sale

Officer

Officer
8,189
67.02
US$548,827
8,189 67.02 US$548,827
2025-09-24 2025-09-22 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
3,594 -100.0%
90.98
US$326,982
3,594 -100.0% 90.98 US$326,982
2025-09-24 2025-09-22 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
202,582 -98.3%
90.02
US$18,236,432
202,582 -98.3% 90.02 US$18,236,432
2025-09-24 2025-09-22 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
259,705 -55.7%
89.23
US$23,173,477
259,705 -55.7% 89.23 US$23,173,477
2025-09-24 2025-09-22 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
185,832 -28.5%
88.46
US$16,438,699
185,832 -28.5% 88.46 US$16,438,699
2025-09-22 2025-09-22 PrS Proposed sale

Officer/Director

Executive Director
651,713
89.27
US$58,177,442
651,713 89.27 US$58,177,442
2025-09-15 2025-09-15 PrS Proposed sale

Officer

Officer
12,500
85.42
US$1,067,710
12,500 85.42 US$1,067,710
2025-09-15 2025-09-15 S Sale

Chief Accounting Officer

Officer
12,500 -5.5%
85.42
US$1,067,750
12,500 -5.5% 85.42 US$1,067,750
2025-09-08 2025-09-04 S Sale

Chief Accounting Officer

Officer
25,533 -10.1%
90.71
US$2,316,098
25,533 -10.1% 90.71 US$2,316,098
2025-09-04 2025-09-04 PrS Proposed sale

Officer

Officer
25,533
90.71
US$2,316,126
25,533 90.71 US$2,316,126
2025-09-03 2025-09-02 PlS Planned sale

Chief Financial Officer

Officer
3,951 -100.0%
85.28
US$336,941
3,951 -100.0% 85.28 US$336,941
2025-09-03 2025-09-02 PlS Planned sale

Chief Financial Officer

Officer
6,700 -62.9%
84.09
US$563,403
6,700 -62.9% 84.09 US$563,403
2025-09-03 2025-09-02 PlS Planned sale

Chief Financial Officer

Officer
8,582 -44.6%
83.27
US$714,623
8,582 -44.6% 83.27 US$714,623
2025-09-03 2025-09-02 PlS Planned sale

Chief Financial Officer

Officer
12,190 -38.8%
82.24
US$1,002,506
12,190 -38.8% 82.24 US$1,002,506
2025-09-02 2025-09-02 PrS Proposed sale

Officer

Officer
31,423
88.46
US$2,779,679
31,423 88.46 US$2,779,679
2025-09-03 2025-08-29 PlS Planned sale

Chief Legal Officer

Officer
36,878 -24.5%
95.00
US$3,503,410
36,878 -24.5% 95.00 US$3,503,410
2025-09-03 2025-08-29 PlS Planned sale

Chief Accounting Officer

Officer
12,708 -5.5%
100.00
US$1,270,800
12,708 -5.5% 100.00 US$1,270,800
2025-09-03 2025-08-29 PlS Planned sale

Chief Accounting Officer

Officer
10,017 -4.1%
92.00
US$921,564
10,017 -4.1% 92.00 US$921,564
2025-09-03 2025-08-29 PlS Planned sale Non-Executive Director
5,000 -3.9%
95.00
US$475,000
5,000 -3.9% 95.00 US$475,000
2025-09-03 2025-08-29 PlS Planned sale Non-Executive Director
10,000 -7.3%
92.00
US$920,000
10,000 -7.3% 92.00 US$920,000
2025-08-29 2025-08-29 PrS Proposed sale

Director

Non-Executive Director
15,000
79.99
US$1,199,850
15,000 79.99 US$1,199,850
2025-08-29 2025-08-29 PrS Proposed sale

Officer

Officer
22,725
79.99
US$1,817,773
22,725 79.99 US$1,817,773
2025-08-29 2025-08-29 PrS Proposed sale

Officer

Officer
36,878
79.99
US$2,949,871
36,878 79.99 US$2,949,871
2025-08-29 2025-08-28 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
499,223 -100.0%
80.17
US$40,022,708
499,223 -100.0% 80.17 US$40,022,708
2025-08-28 2025-08-28 PrS Proposed sale

Officer/Director

Executive Director
348,286
80.17
US$27,923,168
348,286 80.17 US$27,923,168
2025-08-22 2025-08-22 PrS Proposed sale

Officer

Officer
184,200
74.49
US$13,721,058
184,200 74.49 US$13,721,058
2025-08-22 2025-08-22 PrS Proposed sale

Officer

Officer
77,800
74.49
US$5,795,322
77,800 74.49 US$5,795,322
2025-08-22 2025-08-22 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
167,443 -100.0%
80.10
US$13,412,184
167,443 -100.0% 80.10 US$13,412,184
2025-08-22 2025-08-22 PlS Planned sale

Chief Financial Officer

Officer
77,800 -100.0%
80.09
US$6,231,002
77,800 -100.0% 80.09 US$6,231,002
2025-08-22 2025-08-22 PlS Planned sale

Chief Operating Officer

Officer
184,200 -62.6%
80.09
US$14,752,578
184,200 -62.6% 80.09 US$14,752,578
2025-08-20 2025-08-18 PlS Planned sale

Chief Financial Officer

Officer
11,405 -100.0%
80.00
US$912,400
11,405 -100.0% 80.00 US$912,400
2025-08-20 2025-08-18 PlS Planned sale

Chief Operating Officer

Officer
10,800 -9.0%
80.00
US$864,000
10,800 -9.0% 80.00 US$864,000
2025-08-20 2025-08-18 PlS Planned sale

Chief Executive Officer

Executive Director Large shareholder
14,953 -100.0%
80.05
US$1,196,988
14,953 -100.0% 80.05 US$1,196,988
2025-08-18 2025-08-18 PrS Proposed sale

Officer/Director

Executive Director
333,333
80.00
US$26,666,640
333,333 80.00 US$26,666,640
2025-08-18 2025-08-18 PrS Proposed sale

Officer

Officer
11,405
78.72
US$897,802
11,405 78.72 US$897,802
2025-08-18 2025-08-18 PrS Proposed sale

Officer

Officer
10,800
78.72
US$850,176
10,800 78.72 US$850,176
2025-08-07 2025-08-06 PlS Planned sale

Chief Legal Officer

Officer
6,489 -5.4%
75.00
US$486,675
6,489 -5.4% 75.00 US$486,675
2025-08-05 2025-08-05 PlS Planned sale

Chief Legal Officer

Officer
1,329 -1.2%
75.00
US$99,675
1,329 -1.2% 75.00 US$99,675
2025-08-05 2025-08-04 PlS Planned sale

Chief Legal Officer

Officer
59,267 -34.3%
75.02
US$4,446,210
59,267 -34.3% 75.02 US$4,446,210
2025-08-05 2025-08-04 PlS Planned sale

Chief Accounting Officer

Officer
15,871 -6.2%
75.00
US$1,190,325
15,871 -6.2% 75.00 US$1,190,325
2025-08-04 2025-08-04 PrS Proposed sale

Officer

Officer
67,085
66.41
US$4,455,115
67,085 66.41 US$4,455,115
2025-08-04 2025-08-04 PrS Proposed sale

Officer

Officer
15,871
66.41
US$1,053,993
15,871 66.41 US$1,053,993
2025-07-09 2025-07-07 PlS Planned sale

Chief Legal Officer

Officer
57,102 -33.7%
70.27
US$4,012,558
57,102 -33.7% 70.27 US$4,012,558
2025-07-09 2025-07-07 PlS Planned sale

Chief Financial Officer

Officer
19,802 -100.0%
70.03
US$1,386,734
19,802 -100.0% 70.03 US$1,386,734
2025-07-07 2025-07-07 PrS Proposed sale

Officer

Officer
19,802
69.19
US$1,370,100
19,802 69.19 US$1,370,100
2025-07-07 2025-07-07 PrS Proposed sale

Officer

Officer
57,102
69.19
US$3,950,887
57,102 69.19 US$3,950,887
2025-07-03 2025-07-01 PlS Planned sale Non-Executive Director
754 -0.5%
67.43
US$50,842
754 -0.5% 67.43 US$50,842
2025-07-01 2025-07-01 PrS Proposed sale

Director

Non-Executive Director
754
69.14
US$52,132
754 69.14 US$52,132
2025-06-17 2025-06-16 PlS Planned sale Non-Executive Director
1,229 -3.3%
61.23
US$75,252
1,229 -3.3% 61.23 US$75,252
2025-06-17 2025-06-16 PlS Planned sale Non-Executive Director
1,271 -3.3%
60.50
US$76,896
1,271 -3.3% 60.50 US$76,896
2025-06-16 2025-06-16 PrS Proposed sale

Director

Non-Executive Director
2,500
59.11
US$147,775
2,500 59.11 US$147,775
2025-05-05 2025-05-01 PlS Planned sale Non-Executive Director
2,895 -9.0%
51.83
US$150,048
2,895 -9.0% 51.83 US$150,048
2025-05-05 2025-05-01 PlS Planned sale Non-Executive Director
8,860 -21.6%
51.16
US$453,278
8,860 -21.6% 51.16 US$453,278
2025-05-05 2025-05-01 PlS Planned sale Non-Executive Director
4,334 -9.5%
50.13
US$217,263
4,334 -9.5% 50.13 US$217,263
2025-04-03 2025-04-01 PlS Planned sale Non-Executive Director
1,500 -3.2%
46.35
US$69,525
1,500 -3.2% 46.35 US$69,525
2025-04-03 2025-04-01 PlS Planned sale Non-Executive Director
9,988 -17.5%
45.56
US$455,053
9,988 -17.5% 45.56 US$455,053
2025-04-03 2025-04-01 PlS Planned sale Non-Executive Director
4,600 -7.5%
44.77
US$205,942
4,600 -7.5% 44.77 US$205,942
2025-04-01 2025-04-01 PrS Proposed sale

Director

Non-Executive Director
32,177
45.19
US$1,454,079
32,177 45.19 US$1,454,079
2025-03-19 2025-03-17 PlS Planned sale Non-Executive Director
498 -1.3%
47.73
US$23,770
498 -1.3% 47.73 US$23,770
2025-03-19 2025-03-17 PlS Planned sale Non-Executive Director
767 -1.9%
46.70
US$35,819
767 -1.9% 46.70 US$35,819
2025-03-19 2025-03-17 PlS Planned sale Non-Executive Director
200 -0.5%
45.73
US$9,146
200 -0.5% 45.73 US$9,146
2025-03-19 2025-03-17 PlS Planned sale Non-Executive Director
535 -1.3%
44.74
US$23,936
535 -1.3% 44.74 US$23,936
2025-03-19 2025-03-17 PlS Planned sale Non-Executive Director
500 -1.2%
43.56
US$21,780
500 -1.2% 43.56 US$21,780
2025-03-17 2025-03-17 PrS Proposed sale

Director

Non-Executive Director
2,500
50.08
US$125,200
2,500 50.08 US$125,200
2025-03-04 2025-03-03 PlS Planned sale Non-Executive Director
200 -0.3%
66.40
US$13,280
200 -0.3% 66.40 US$13,280